beer market insights 2014 - sp.pdf · 2014-07-24 · sample pages published: jun 2014 2 spain beer...

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Beer Market Insights 2014 Spain In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

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Published: Jun 2014

2 Spain Beer Market Insights ©Canadean. This product is licensed and is not to be photocopied May-2014

Summary The Spain Beer Market Insights report comprises a high level market research data on the Spain beer industry. The report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Spain Beer industry. Data includes volumes from 2009 to 2013 plus 2014 forecast, enabling historical and current trend analysis. In-depth market segmentation is presented: mainstream, premium, super premium, discount, alcoholic strength, local segmentation and beer type. It also provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2013. It presents an analysis of industry structure, and reports on company volumes, with the addition of brewer profiles for the major brewers. The report provides distribution channel data for total market (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data are also provided.

Key Findings • The beer market was broadly stable with good weather and strong PL sales assisting the market • The split between on- and off-premise reached a watershed • Innovation from brewers aimed at recruiting new drinkers to the category meets with some success

Reasons to Buy • The Spain Beer Market Insight report is designed for clients needing a quality in-depth understanding of the

dynamics and structure of the Beer market

• The report provides a much more granular and detailed data set than our competitors.

• Canadean’s in-depth methodology provides consistent, reliable data which has been research and built from brand upwards by an experienced ‘on-the-ground’ industry analyst, who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers

• Ideal for benchmarking total market vs retail audit and other data

Sample Pages

Published: June 2014

Spain Beer Market Insights 3 Jun-2014 ©Canadean. This product is licensed and is not to be photocopied

Table 1: Beer Key Facts

Market Size 2013 Th. Hectoliters Litres Per Capita Consumption

Growth CAGR% 10-13 CAGR% 08-13 CAGR% 12-13 Consumption M Litres

Market Value 2013 EUR Million EUR / Liter US$ Million US$ / Liter

Value (at consumer price)

Segmentation 2013 Discount Mainstream Premium Superpremium

% Share

Distribution 2013 On-Premise Off-Premise % Share

Packaging 2013 Draught PET Glass Metal

% Share SOURCE: Trade Interviews; Canadean Wisdom

Market Commentary

Current and Emerging Trends

Market broadly stable market

TEXT

Outlook

Competitive price to help beer

TEXT

Imports and Exports

Imports beat again exports significantly, driven by PL demand

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Published: Jun 2014


Segmentation

Lager remains dominant

TEXT

Table 2: Top 10 Beer Brands - Volume, 2011-2013

000 HL Brand Brand Owner Local Operator 2011 2012 2013 SOURCE: Trade Interviews, Canadean

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Table 3: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013

000 HL Brand Brand Owner Local Operator 2011 2012 2013

SOURCE: Trade Interviews, Canadean

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Published: Jun 2014


Report Methodology Our research methodology sets us apart from the competition. The key strength of our methodology is that we work in industry partnerships across the value chain, from suppliers to brand producers and both on- and off-premise channels. Our research is built from brand data upwards. This 'brick-by-brick' approach as well as the cross-fertilization with our other related services, ensures that our research has an internal logic which cross-checks from all angles - from brand volume through to corporate volume, flavor segmentation, packaging splits and channel distribution.

The companies featured in the company profiles and those whose brands are featured in the individual market categories are selected through regular market observation (see also our Quarterly Beverage Tracker) based on the size of their output and/or their dynamism.

Sources

• Face-to-face interviews with the leading soft drinks producers, brewers, dairy, spirits and wine producers

• On-going dialogue with leading companies in allied industries

• Quarterly monitoring of product offered in all trade channels in selected markets

• Interviews with retailers and other distributors

• Company information in the public domain

• Trade press

• Trade associations

• Official production and trade statistics

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Related Reports

Beer Country Market Insight Reports and Wisdom Analytics Databases Asia

• Australia(1) • China • Hong Kong • India

• Indonesia • Japan • Malaysia

• Philippines • Singapore • South Korea

• Taiwan • Thailand • Vietnam •

Americas • Argentina • Brazil • Canada(1) • Caribbean(2)

• Chile • Colombia • Costa Rica • El Salvador

• Guatemala • Honduras • Mexico • Nicaragua

• Panama • USA(1) • Venezuela

West Europe • Austria(1) • Belgium(1) • Denmark(1) • Finland(1) • France(1)

• Germany(1) • Greece • Ireland (Republic)(1) • Ireland (Northern)

• Italy • Netherlands(1) • Norway(1) • Portugal •

• Spain(1) • Sweden(1) • Switzerland(1) • United Kingdom(1) •

East Europe • Bulgaria • Croatia • Czech Republic • Estonia(1)

• Hungary • Latvia • Lithuania(1) • Poland

• Romania • Russia • Serbia • Slovak Republic

• Slovenia • Turkey • Ukraine •

Africa Nigeria

In addition to above reports, top line data is also available for another 111 countries. (1) Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and

South Africa. (2) Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Cuba, Curacao & others, Dominica, Dominican

Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Puerto Rico, St Kitts, St Lucia, St Vincent, Suriname, Trinidad.

Other products available from Canadean Beverages include: Global Beer Trends – Excel Report

Global Brewer Analyser – Excel Report

Global Beverage Forecasts

Quarterly Beverage Tracker

Consumer Trends in Beer, Cider & Pre-mixed Spirits

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Published: Jun 2014


Table of Contents

Table of Contents .........................................................................................................................................................

List of Tables .................................................................................................................................................................

List of Figures ...............................................................................................................................................................

Data Revisions Summary .............................................................................................................................................

Executive Summary ...................................................................................................................................................... Executive Summary ..................................................................................................................................................

Section 1 Market Context ............................................................................................................................................. Market Context ......................................................................................................................................................... Market Environment ................................................................................................................................................. The Consumer Palate ............................................................................................................................................... All Commercial Beverages ....................................................................................................................................... Legislation and Taxation ........................................................................................................................................... Market Parameters Tables ....................................................................................................................................... Legislation and Taxation Tables ...............................................................................................................................

Section 2 Market Background Briefing ...................................................................................................................... Market Background Briefing .....................................................................................................................................

Section 3 Market Update .............................................................................................................................................. Market Commentary ................................................................................................................................................. Current and Emerging Trends .................................................................................................................................. Outlook ..................................................................................................................................................................... Imports and Exports ................................................................................................................................................. Segmentation ............................................................................................................................................................ Brand Analysis .......................................................................................................................................................... Private Label/Private Label Producers ..................................................................................................................... New Products and Photo Shots................................................................................................................................ Market Structure ....................................................................................................................................................... Brewers ..................................................................................................................................................................... Packaging Trends ..................................................................................................................................................... Channel Analysis ...................................................................................................................................................... Market Valuation & Pricing ....................................................................................................................................... Distribution Trends.................................................................................................................................................... Beer Pricing Tables .................................................................................................................................................. Beer Data Tables ......................................................................................................................................................

Section 4 Brewer Profiles ............................................................................................................................................ Brewer Profiles ......................................................................................................................................................... Compania Cervecera De Canarias, SA .................................................................................................................... Grupo Damm SA ...................................................................................................................................................... Group Mahou-San Miguel ........................................................................................................................................ Heineken España, SA .............................................................................................................................................. Hijos De Rivera SA ................................................................................................................................................... La Zaragozana, SA ...................................................................................................................................................

Methodology & Product Definitions............................................................................................................................

Map .................................................................................................................................................................................

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List of Tables Table 1: Data Revisions Summary ................................................................................................................................. Table 2: Spain Population Size and Growth, 1991-2016F ............................................................................................. Table 3: West Europe Population Size and Growth, 2003-2014F .................................................................................. Table 4: Spain Economic Indicators, 2005-2015F.......................................................................................................... Table 5: West Europe Commercial Beverage Consumption - Per Capita, 2003-2014F ................................................ Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F ................................. Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F ................................... Table 8: Taxation Base ................................................................................................................................................... Table 9: Historical Excise Rates of Beer ........................................................................................................................ Table 10: Legal controls on Beer .................................................................................................................................... Table 11: Tax Burden on Beer @ 5% Abv, 2013 ........................................................................................................... Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets) .................................................................... Table 13: Beer Key Facts ............................................................................................................................................... Table 14: Top 10 Beer Brands - Volume, 2011-2013 ..................................................................................................... Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013 ................................ Table 16: Licensed Brand Owners and Licensees ......................................................................................................... Table 17: Beer Market Valuation (Local Currency), 2012-2014F ................................................................................... Table 18: Trade Margin Build-Up Model ......................................................................................................................... Table 19: Selected Consumer Beer Prices: On-Premise, 2012-2014 ............................................................................ Table 20: Selected Consumer Beer Prices: Off-Premise, 2012-2014 ............................................................................ Table 21: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F .......................................................... Table 22: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F ..................................................... Table 23: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F ....................................................... Table 24: Commercial Beverage Consumption - Million Liters, 2003-2014F ................................................................. Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F ............................ Table 26: Beer Production/Trade/Consumption 000 HL, 2003-2014F ........................................................................... Table 27: Beer Production/Trade/Consumption - Growth, 2003-2014F ......................................................................... Table 28: Consumption of FABs and Cider (000 HL), 2003-2014F ............................................................................... Table 29: Beer Foreign Trade By Country (Imports), 2010-2014F ................................................................................. Table 30: Beer Foreign Trade By Country (Exports), 2010-2014F ................................................................................ Table 31: Beer Market Valuation (Local Currency), 2012-2014F ................................................................................... Table 32: Beer Consumption by Local Definition, 2010-2014F ...................................................................................... Table 33: Beer Consumption by Standard Price Segmentation, 2010-2014F ............................................................... Table 34: Beer Consumption by Alcoholic Strength, 2010-2014F ................................................................................. Table 35: Beer Consumption by Type, 2010-2014F ...................................................................................................... Table 36: Beer Consumption by Geographic Scope, 2010-2014F................................................................................. Table 37: Beer All Trademarks, 2009-2013 .................................................................................................................... Table 38: Beer Brands by Local Definition, 2009-2013 .................................................................................................. Table 39: Beer Brands by Standard Price Segment, 2009-2013 ................................................................................... Table 40: Beer Brands by Alcoholic Strength, 2009-2013 ............................................................................................. Table 41: Beer Brands by Type, 2009-2013 ................................................................................................................... Table 42: Imported Brands by Origin, 2009-2013 .......................................................................................................... Table 43: Beer Licensed Brands, 2009-2013 ................................................................................................................. Table 44: Beer Private Label Brands, 2009-2013 .......................................................................................................... Table 45: Beer Trademark Owners, 2009-2013 ............................................................................................................. Table 46: Beer Local Operators, 2009-2013 .................................................................................................................. Table 47: Beer leading Brewers/Importers, 2009-2013 .................................................................................................. Table 48: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F ........................................................... Table 49: Beer Distribution: On vs Off Premise, 2010-2014F ........................................................................................ Table 50: Breweries Capacity (000s HL) ........................................................................................................................ Table 51: Compania Cervecera De Canarias Full Brand List ........................................................................................

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Table 52: Compania Cervecera de Canarias SA Brand Volumes 2009-2013 ............................................................... Table 53: Breweries Capacity (000s HL) ........................................................................................................................ Table 54: Grupo Damm Full Brand List .......................................................................................................................... Table 55: Grupo Damm Brand Volumes 2009-2013 ...................................................................................................... Table 56: Breweries Capacity (000s HL) ........................................................................................................................ Table 57: Group Mahou-San Miguel Full Brand List ...................................................................................................... Table 58: Mahou-San Miguel Brand Volumes 2009-2013 ............................................................................................. Table 59: Breweries Capacity (000s HL) ........................................................................................................................ Table 60: Heineken Espana Full Brand List ................................................................................................................... Table 61: Heineken Espana Brand Volumes 2009-2013 ............................................................................................... Table 62: Breweries Capacity (000s HL) ........................................................................................................................ Table 63: Hijos De Rivera Full Brand List ....................................................................................................................... Table 64: Hijos De Rivera SA Brand Volumes 2009-2013 ............................................................................................. Table 65: Breweries Capacity (000s HL) ........................................................................................................................ Table 66: La Zaragozana Full Brand List ....................................................................................................................... Table 67: La Zaragozana Brand Volumes 2009-2013 ...................................................................................................

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Published: Jun 2014


List of Figures Figure 1: Beer Leading Brewers/Importers, 2013........................................................................................................... Figure 2: Beer Consumption by Pack Material/Type, 2013 ............................................................................................ Figure 3: Beer Distribution by Channel, 2013 ................................................................................................................. Figure 4: Beer Consumption by Price Segment, 2013 ...................................................................................................

beer market insights 2014 - sp.pdf · 2014-07-24 · sample pages published: jun 2014 2 spain beer...

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