beer mr questionnaire

7/24/2019 Beer MR Questionnaire

1/9

1. Do you enjoy beer and if so how much would you consume on averageper week?

I am under the age of eighteen.

I don't drink beer.

1

2-4

5-10

upto 20

more than 20

67%

Designed to give us a snap shot of the type of beers drinkers consume, why

they like it, and how loyal they are to brands.

2. What is our fa!ourite beer tpe" #$ease enter the tpest$e and brand names of

an ou respe&t and eno.

(ager ) #i$sner

*$e ) +itter ) ,ea!

tout ) #orter

Wheat +eer

ruit +eer

/. *n beers &ategories e ha!en't $isted"

beer)brand 1


2/9

beer)brand 2

beer)brand /

4. What &hara&ter do ou $ook for in our se$e&ted beer"

not important important

,a!en't tried it before

,a!en't tried it before not

important

,a!en't tried it before

important

,

impor

aste)$a!our aste)$a!our not important aste)$a!our important a

*+ *$&oho$ strength

*+ *$&oho$ strength not

important

*+ *$&oho$ strength

important

*

impor

#ri&e#ri&e not important #ri&e important #r

uitab$e as giftuitab$e as gift not important uitab$e as gift important

(o&a$ +eer(o&a$ +eer not important (o&a$ +eer important (

,eritage ) tradition

,eritage ) tradition not

important

,eritage ) tradition

important

,

impor

#ro!enan&e3 ie.

ingredients

#ro!enan&e3 ie. ingredients

not important

#ro!enan&e3 ie. ingredients

important

#r

!er i

ood #airingsood #airings not important ood #airings important

e-nesse-ness not important e-ness important


3/9


ountr of origin

ountr of origin not

important

ountr of origin important

impor

raft ) i&ro breer

raft ) i&ro breer not

important

raft ) i&ro breer

important

impor

e$$ us more about our preferred tastes ) a!ours

5. ,o do ou des&ribe ourse$f ith regard to tring ne beers"

ot !er re&epti!e to ne beers.

(ike to tr ne beers o&&assiona$

onstant$ tring ne beer.

8ther 9p$ease spe&if:

6. What does beer go e$$ ith" se$e&t mu$tip$e if re;uired.

o&ia$ising in the #ub

$ubs

ine food dining


4/9

at&hing

esti!a$s 9musi& beer.et&:

(istening to musi&

sports e!ents

=eading

o&ia$ising at ,ome

,o do ou best eno our beer"

7. rom here do most fre;uent$ bu our beer"

o>-$i&ense ) Wine ?mporium

upermarkets

(i&ensed 9ie. the #ub=estaurant et&:

8n-$ine shopping

pe&ia$ist


5/9


+a&k of the bott$e info

+a&k of the bott$e info not

important

+a&k of the bott$e info

important

+

impor

*d!ertising*d!ertising not important *d!ertising important *

WebsitesWebsites not important Websites important

he barman

he barman not important he barman important

pe&ia$ o>erspe&ia$ o>ers not important pe&ia$ o>ers important

rusted persona$

re&omendation

rusted persona$

re&omendation not important

rusted persona$

re&omendation important

r

re&o

ood)


6/9


Auide booksAuide books not important Auide books important A


B. ,a!e ou e!er been interested to kno more about a beer ou ha!e enoed"

es

no


7/9

not important interesting

8ther beers in range

8ther beers in range not

important

8ther beers in range

interesting im

easona$ beerseasona$ beers not important easona$ beers interesting

*ards on*ards on not important *ards on interesting

ood pairingsood pairings not important ood pairings interesting

+reers b$og+reers b$og not important +reers b$og interesting

*+ info*+ info not important *+ info interesting

=e!ies=e!ies not important =e!ies interesting

pe&ia$ o>er detai$s

pe&ia$ o>er detai$s not

important

pe&ia$ o>er detai$s

interesting im

?!ents?!ents not important ?!ents interesting

aking pro&essaking pro&ess not important aking pro&ess interesting

er&handiseer&handise not important er&handise interesting

ponsored e!ents

ponsored e!ents not

important

ponsored e!ents

interesting

*$es of the month

out$ets

*$es of the month out$ets not

important

*$es of the month out$ets

interesting im


8/9


11. Whi&h of the fo$$oing pub$ished materia$ ha!e ou found !a$uab$e"

ne!er used not !a$uab$e !a$uab$e

es D agaEine

print

es D agaEine

print ne!er used

es D agaEine

print not !a$uab$e

es D agaEine

print !a$uab$e

Aood +eer Auide-

+ook

Aood +eer Auide-

+ook ne!er used

Aood +eer Auide-

+ook not !a$uab$e

Aood +eer Auide-

+ook !a$uab$e

Aood +eer Auide-

*pp

Aood +eer Auide-*pp

ne!er used

Aood +eer Auide-*pp

not !a$uab$e

Aood +eer Auide-

*pp !a$uab$e

+eer +rand Website

+eer +rand Website

ne!er used

+eer +rand Website

not !a$uab$e

+eer +rand Websit

!a$uab$e

ampaign for =ea$*$e 9*=*:ebsite

ampaign for =ea$

*$e 9*=*:ebsite

ne!er used

ampaign for =ea$ *$e

9*=*:ebsite not

!a$uab$e

ampaign for =ea$

*$e 9*=*:ebsite

!a$uab$e

Aoog$e sear&h

Aoog$e sear&h ne!er

used

Aoog$e sear&h not

!a$uab$e

Aoog$e sear&h

!a$uab$e

8n$ine +eer =etai$ers


ne!er used


not !a$uab$e

8n$ine +eer =etai$

!a$uab$e


13. Age group?1@-25

25-/5


9/9

/5-45

45-60

60F

14. Sean

Woman

1!. "ha# are you doing now?Gnemp$oed

tudent

?mp$oed

e$f ?mp$oed

=etired

beer mr questionnaire

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