beer naming iteration with legal and narratives

Project West Coast: New Beer Name Identity Narratives and Recommendations

Proj

ect:

Wes

t Coa

st

3

2

Alto “Alto” is a short, distinctive brand which will test very well for recognition and recall. Aligns well to the concept positioning of light and crisp. Musical connotation will lend well to brand resonance which is supported by the optimal syllabic balance (VCCV) . Fluid phonetics and simplicity in delivery suggests balance along with superior taste (Alt = Peak). Premium, yet elegant.

Plurality: Contextualization Score

9

Overall Ranking

10

3

3

Alto Alto Vineyards Alto Pass, IL

ForwardScreen® CommonLaw Search

Altamont Knee Deep Hella Deep Altamont Beer Works Livermore, West Coast ALTAR Tired Hands Brewing Company Ardmore, Pennsylvania Alta Luna Palm Bay International Wines Boca Raton, FL

3

4

Altus This word evokes visual imagery of “premium” and “best-in-class.” Altus aurally reminds of “atmosphere”, speaking to a “beyond brand.” Beginning with “a” always aids recall. This word is syllabically very well balanced, both visually and aurally, and intuitive to pronounce. Broken down morphemically, “Altus” provides an inference to the Greek word for the high point in a town, as well as similarity to the word “across”, signifying transcending of boundaries. Intra-lexically, this word also houses “aspire”.


4

3 Overall Ranking

14

3

5

Altus

Bohemian Altus Altbier Bohemian Brewery Altus Gravitas Finch's Beer Co.


Altamont Knee Deep Hella Deep Altamont Beer Works Livermore, West Coast ALTAR Tired Hands Brewing Company Ardmore, Pennsylvania Alta Luna Palm Bay International Wines Boca Raton, FL

Compumark® + USPTO Clear

3

6

Alta “Alt” association with light and air. Altitude, mountain and crispness are also strong evocative associations. Similar to “apex”, signifying the top as well as signaling the peak or the ‘best.’ A beyond brand of sorts. This name begins with “a” which is positive for recall and is simple in its structure. Great potential for messaging here. Key Resonators: Airy, Premium, Best In Class, Quality, Badge.


8

3 Overall Ranking

11

3

7

Alta



Wolaver's Alta Gracia Coffee Porter Otter Creek Brewing Middlebury, Vermont Magic Hat Brewing Company South Burlington, Vermont Altamont Knee Deep Hella Deep Altamont Beer Works Livermore, West Coast ALTAR Tired Hands Brewing Company Ardmore, Pennsylvania Alta Luna Palm Bay International Wines Boca Raton, FL

3

8

Sola Vista

Clear reference to the sun “sol” in Spanish, also like “soul” in aural quality; very beautiful name it is completely fluid; While this brand utilizes two word parts, it sounds like a common usage word in different Romance languages; very intuitive, easy to connect with, understand, and pronounce; Vista connotation suggest long vision and view. Elegant, but gender neutral with a strong visual component with the “v” beginning the second word. Spanish suggestive etymology. Vision, destination, centered (sun) and beauty, yet still masculine.


8

3 Overall Ranking

2

3

9

Sola Vista Sola Vista 2003-08-28ABANDONMENT NO USE STATEMENT FILED E.J. Gallo



3

10

Mezzo

A subtle gesture to a musical inference, this word speaks to balance and lightness with a certain Romantic language elegance. Premium flavor, yet balanced on the palate. Mezzo has a sense of durability/longevity; this name is well-structured and intuitive; people will be able to connect easily with it; a lot of its structural properties give it the feel of relaxation. Brand is familiar and approachable, syllabically balanced, and will travel well cross-linguistically (we also examined a version with two “t”s); very beautiful, balanced, sophisticated name. This plays well to the balance, hitting your stride of life positioning.


8

3 Overall Ranking

3

3

11

Mezzo Intermezzo Carton Brewing Company Atlantic Highlands, New Jersey



3

12

Everlore

This balanced, hybrid word possesses a lyrical quality with a hint of mystery inferred by the ‘lore’ word part. In context with ‘ever’, one imagines a beautiful story which goes on and on.

Contains “Eve”, making a very subtle/subliminal connection to the story of genesis; also very similar to “ever”, which has many positive references to “forever” and the core of life, longevity, "lasting”, giving this a lyrical quality. Everlore is a simple and elegant word with excellent scriptability, balance , and rhyme quality; “eve” is also a moment of great excitement/anticipation, usually the final moment for transformative events. Plurality:

Contextualization Score

8

3 Overall Ranking

5

3

13

Everlore •  No Conflicts



3

14

Revo

Simplistic yet potent four letter brand identity which assimilates the brand transference from Revo sunglasses. Inspired by the word “ray”, positive themes around lightness and “ray of sunshine”. As a 4-letter neologism further connoting quality, energy, lightness and crisp in its phonetic delivery. Revo says energy, vitality, life”; sounds like a current usage word which is attractive from the standpoint of easy integration into the common lexicon and makes for easy recall/comprehension; descriptor that gives a feeling of power, authority and confidence, yet because of its brevity, still delivers the message of lightness. Plurality:


9

3 Overall Ranking

4

3

15

Revo Samuel Adams Revolutionary Rye Ale Boston Beer Company (Samuel Adams) Jamaica Plain, Massachusetts RevoH2O Revolutionary Sports



3

16

Sequella

Seqeulla possess excellent alliteration and infers quench, taste, smooth and crisp. “Q” invokes a slight Spanish influence while maintaining a light, airy and rewarding message. Communicates artistic/colorful/sophisticated/elegant,. It can evoke Artesian wells, basins/springs/water – source of life; this word travels well, especially across the Romance language-speaking population. “Sequel” evokes thoughts of balance and the next stage in life. “Sequella…a prime and unparalleled balance of taste and lightness.”


8

3 Overall Ranking

1

3

17

Sequella •  No Conflicts



3

18

Evoq Hybrid neologism derived from ‘Evoke’ that touches on the profound. Evoke suggests “inspire” and “spirit” The word in its entirety is an idea and a promise. Speaks to the spirit/passion and is completely phonetically viable/intuitive due to the Evoke word reference. Use of “Q” adds a unique and defensible moniker. Feeling of evolved in a futuristic manner. Lifestyle badge benefits you can enjoy wherever, whenever.


7

3 Overall Ranking

9

3

19

Evoq •  No Conflicts



3

20

Luma The brightness in an image, as opposed to the saturation or chroma. There is a strong story potential surrounding imagery of the moon as a crescent, the stars, and depth/breadth of the galaxies. This is a name that leads, guides, and navigates a passage or constellation. Perfect phonetic balance and directly speaks to light (luminescence, airy and fresh)


9

3 Overall Ranking

8

3

21

Luma

Cara De Luna Black Ale Crazy Mountain Brewing Company

Plumadore Tired Hands Brewing Company Ardmore, Pennsylvania Dempsey's Petaluma Strong Ale Dempsey's Restaurant And Brewery Petaluma, West Coast L'Allumante Les Brasseurs Du Temps Gatineau, Quebec Porterluma Petaluma Hills Brewing Company Petaluma, West Coast



3

22

Palma 5-letter Neologism that fits well into the Romance language scheme; built from “alma”; created personality brand of sorts; excellent rhyme quality; perfect balance; should translate well cross-linguistically; sounds like “balm”. Idea of “alms” connotes giving, warmth, and value; also “palm” relating to the physical palms of your hand, which connotes emotion: relatable and personable. Subtle Spanish reference, yet approachable with simple pronunciation.


8

3 Overall Ranking

7

3

23

Palma

Cerveza Palma Cristal Cerbuco Brewing, Toronto, Canada

Compumark® + USPTO Registered

Palma Louca Pale Pilsner Cervejaria Kaiser Jacarei SP, Brazil Palmares Imperial Stout Cycler's Brewing Montgomery, Texas Tres Palmas Boquerón Brewing Co. Cabo Rojo, Puerto Rico Bourbon Barrel Palmares Cycler's Brewing Montgomery, Texas


3

24

Allinity A pure neologism but the allure here is in that it seems like a common usage word that one should know; seems like a noun that means “alignment”, associations with well-being. A triumphant, action word that alludes to “infinity” and “all”, implying that all of the future is in your dreams. Key Resonators: Gender-Neutral, Quality, Balanced, Aligned, Confident. Plurality:


7

3 Overall Ranking

13

3

25

Allinity Mad Brewer Affinity Lager The Brew Keeper / Mad Brewer, North Ridgeville, Ohio.



3

26

Avenity “Av” prefix infers ‘advantage, quality (taste) and confidence. This word is strong and authoritative, in look and feel, yet sensitive enough to bridge across both genders. It is almost onomatopoetic in its robust-sounding character. It reminds of “viability” and “vitality”. Broken down further, “aven” also suggests forward movement, translating to the way or path, offering guidance. The “eni” morpheme found internally in this neologism, as a noun, means “one from”, belonging to, or like. .


8

3 Overall Ranking

12

3

27

Avenity Mad Brewer Affinity Lager The Brew Keeper / Mad Brewer, North Ridgeville, Ohio. Affinity Robert Craig Winery



3

28

Soltus

This is a play on the word “Solstice”, yet by far, easier to pronounce and an effective brand identity. Also tips the gender scale to a more masculine nomenclature than Solstice. 6-letter neologism referencing the sun “sol” in Spanish, also like “soul” in aural quality; Very beautiful name that is completely fluid phonetically; sounds like a common usage word in different Romance languages; morphemes reference “liaison”/”connector”, very positive and relevant thematic content; very intuitive, easy to understand and pronounce.


5

3 Overall Ranking

15

3

29

Soltus Solas Rye River Brewing Company County Kildare, Ireland Solas Stewart Brewing Ltd Edinburgh, United Kingdom (Scotland)



3

30

Solstice This name immediately evokes the concept of solace, imparting tranquility, thoughtfulness, and consideration. “Sol” in the word relates to “sun”, being an energetic life force and also a point in which our galaxy revolves, truly speaking to the universality of the group and its centrality. Phonologically “soul” is also present in the word, relating to a human quality. Visually intriguing current usage word brand.


5

3 Overall Ranking

16

3

31

Solstice

Solstice Brewing Company Prineville, OR

Summer Solstice Anderson Valley Brewing Company Winter Solstice Anderson Valley Brewing Company

Compumark® + USPTO Registered

Solstice D'été Aux Framboises Brasserie Dieu Du Ciel Montréal, Québec Solstice Pisgah Brewing Black Mountain, North Carolina Cascade Summer Solstice Cascade Brewing Portland, Oregon Solstice Wit Berghoff Brewery Chicago, Illinois Summer Solstice Wheat Chelsea Brewing Company New York, New York Solstice Sloop Brewing Poughkeepsie, New York


3

32

Versa

Neologism that scores well on scriptability; begins with “V” – positive for recall and searches; sophisticated in look and feel. “vers” in logic is the symbol used to represent the inclusive/logical connective, speaking to connecting parts and of course, versatility. Versa also relates to “essence” – connecting to the essence of life/being, also connotes “sense”, relating to the simplest form of connection amongst friends. In structure it sounds like an established collective noun, giving a feeling of sophisticated and approachable with confidence.


7

3 Overall Ranking

6

3

33

Versa Weisse Versa Wheat Karbach Brewing Co. Thornbridge Versa Bakewell, Derbyshire



beer naming iteration with legal and narratives

Presentations & Public Speaking