1.Beer Here Now: The Neverending War between Craft Beer and the Big Two

2. Small: Less than 6 million barrels of beer per year Independently owned: less than 25% of brewery are under control not by craft brewers themselves Traditional: Less than 50% adjunct made mostly all malt. Malt (grain) traditionally creates the fermentable sweetness in beer. Major corporations use corn, rice to make flavorless sugar. Consist of 97% of Breweries operating today 3. $200 Billion Market in the United States Craft Beer: six percent of market Sales Craft Beer Coporate Beer 4. 1. Boston Beer Company (Samuel Adams) 2. Sierra Nevada Brewing Company 3. New Belgium Brewing Company 5. AB Inbev 6. Big improvement in taste Supports independent American business Vote for variety