beginner facebook jaffrey chamber of commerce nov 2015

HalvorsonNewMedia.com 1

Beginner Facebookhttps://www.youtube.com/watch?v=YV-3ZgLRnAc

Presented by Christine HalvorsonHalvorson New Media

https://www.youtube.com/watch?v=YV-3ZgLRnAc


What you’ll learn tonight

A little bit of social media theory & stats

Reasons You Must Use Facebook

Building a Business PageBuilding a fan baseSome Best practices

chalvorson

Is the "why" one necessary?

Disclaimer

Whatever I say today will be outdated by the time you go out

the door. (continuing ed is key in this business)

5

In the old days…(in 2003)

7

May 2, 2005

Quick survey: Facebook


Watch:



http://www.youtube.com/watch?v=QUCfFcchw1w



HalvorsonNewMedia.com 15No, not cat videos

It’s not about technology…

What IS it about?


In business, as in life,

you can’t build relationships until people

know you

Ruh-roh!

Facebook

E-mailTwitter

YouTube

Blogging

LinkedInRuh-roh

Press releases

Brochures

Direct mail

Posters

Paid ads

Networking

The job of every piece of communication is to

introduce your business to people who do not

know it & to reinforce positive impressions

among those who do.


Jan 2015

http://www.pewinternet.org/2012/09/15/senior-citizens-and-digital-technology/

Age 18 to 29 Age 30 to 49 Age 50 to 64 Age 65+0

23

45

68

90

113Percent who use Facebook by Age

Just re-cently passed the 50 percent mark

We like what our friends like

26

We like what our friends like

chalvorson

move


68% of people will buy a product because of a

Facebook referral http://dld.bz/amrP

33

http://dld.bz/amrP


Your goal?

Get people to LIKE your Page.

This is the equivalent of

SUBSCRIBING to your newsletter, etc.


What is a “like” worth?

$174 inreturned

business to your company


Starting your Facebook Business Page


Before you begin

Have a strategy (handout which I will email to you)


On with the show!

People have PROFILES

36

PROFILE


This is YOUR newsfeedEveryone’s is different depending on their friends & the businesses they’ve “liked”

To infinity…and beyond

NEWSFEED

chalvorson

uPDATE SCREEN SHOT


STATUS UPDATE

POST


Face-book ads we’ll talk about next week


Your goal as a business OR org

Business

Business

Friend


Personal Profiles are different than

Business Pages

PAGE

43

We “like” a business & “friend” a person

But to be a business, you must be a person first

chalvorson

Review for design


Mixing Personal & Business

Key Concern

Business PAGE

Facebook help: http://www.facebook.com/help/?faq=104002523024878#How-can-I-create-a-Page?

http://www.facebook.com/help/?faq=104002523024878

http://www.facebook.com/help/?faq=104002523024878

chalvorson

Put out the resource here for a handout


chalvorson

Review for design

HalvorsonNewMedia.com 49Most should choose this option

Step 1: Choose Type of Busi-ness

chalvorson

review for design

HalvorsonNewMedia.com 50Step 2: Choose a sub-catagory

chalvorson

review for design


3. Upload a business logo or a photo of you

chalvorson

review for design


4. Add a short description of your business or use your tagline

5. Add your website or other…

chalvorson

review for design


6. Fill in “About”

7. Name your page (a unique Facebook web address)

You get 1 chance to change this

chalvorson

research=--is this true?


As creator of Page, you get a chance to invite your PERSONAL friends to come LIKE (follow, fan, subscribe to…) the Page…


Everyone has opportunity to invite friends to any Page


Using the Timeline design (layout) strategically

TIMELINE


Profile Cover


Use the landscape wisely

Cover photo is 70 percent of the “real estate” – the visible area –

on that page


chalvorson

is this in BEGINNER? iT NEEDS TO BE


MMMore about photo and editing tricks in

ADVANCED FACEBOOK

Dec. 2

Job #1: Building a fan base[Number of “Likers”]


61

Tactics for gaining Fans

Your goal: Get readers to “LIKE,” COMMENT ON, OR

SHARE YOUR POSTS…>

This is called “Engagement”

And Facebook

s engagement

ALGORITHM

How to ask your friends

Visit your Business Page as Yourself(if you have Facebook friends)


But even more important….

Post good content regularly

LKarno.com 67

Fans require care & attention

So, what is GOOD content?

EducateEntertainEngageEnrich+, with luck…

Go viral

Go viral….(shared, commented, liked)

Good content should…


Take every opportunity to engage

Respond when others do

Answer their questions Acknowledge their

contribution Strive for two-way

communications

LKarno.com 70

Here’s the key to successful posts…

Don’t be boring

LKarno.com 71

Types of posts…

Text onlyText with a link to something elseText with a photoText with a link and a photoText with a video

How to add photos?

Calls up photos from your hard drive

HalvorsonNewMedia.com

79

VIDEOS WORK THE SAME WAY, buttakes longer

Two ways to do it…find them on your hard drive

orload a LINK from your YouTube

Channel.

Uploaded video? Shot video?


When to post? How often?


Rule of Thumb

The less people want to be at work, the more

likely they are to cruise social media sites and

see your content


Post in late afternoonAvoid weekends (unless you’re a

weekend-dependent business like a ski area)


85

As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.

http://www.socialbakers.com/blog/147-how-often-should-you-post-on-your-facebook-pages


86

My advice

Strive for once per dayMinus weekends

However…


87

See howYOUR SPECIFIC AUDIENCE BEHAVES

(a skill you can learn in Part II)

And now, 2 assignments…

Do everything in your power to get more than 30

LIKERS on your Page

Find my Page and LIKE IT!

Facebook


beginner facebook jaffrey chamber of commerce nov 2015

Marketing