A Beginners Guide
to Print and Online Advertising
By Carol Doane

Columns
allow news and advertising to fit together

Ads are sized to fit
within the columns

Print ads are
small as a business card large as a full page
full page
HatsRUs

To figure the ad costmeasure the ad
HatsRUs

Measure the columns across
a 2 column ad

Measure inchesbottom to top
2 x 5 =
5

2 x 5 = 10
column inches
Multiply 10 by the rate

2 x 5 = 10
column inches
x $ 40
rate
= $400
The ad costs $400

Online ads are sized and priced differently

Online ads run on the right rail
^

Ads are measured in pixels in two basic sizes
Medium rectangle
300 x 250 pixels
^

Medium rectangle and skyscraper
Skyscraper
160 x 600
^

Online ads are priced per face
One persons face viewing your ad page is one impression

Faces, or impressions, are sold by the thousand
How many thousand impressions should you buy?

10,000 is the minimum
Never buy the minimum

Buy enough impressions to fill the nearest stadium

Upgrade from the bleachersPurchase a premium online seat

Premium stadium seats sell for a premium

Premium or guaranteed page placement is
$40 per thousand
$40 x 10K = $400

Just like season tickets, purchase our season and save $$

Our season is twelve months

Our 12 month program drops the price from 40
to $15 per thousand
$15 x 10K = $150

Let your ad run on any page, your rate lowers to
$10 per thousand
Thats run of site, or ROS, for $100

Purchase the 12 month ROS season and the rate lowers to $8 per thousand
$8 x 10K = $80

When should I run my ads?
Hats R Us

Choose your stores best shopping day
Thats when people are in the market to buy.
To boost slow days add more frequency

Never run alone
Never run alone
Your print ad should run at least 2-3 times per week

For online advertising
Purchase more than the minimum and enough days to fill the stadium

Run with friends who work hard
Publish in print and online and get the most out of your marketing campaign

Thank you
Carol Doane
360Convos.blogspot.com
TheClassicCarol@gmail.com
Twitter: @TheClassicCarol
Music Automne_Ensoleille, Royalty-free.tvUK