beginner's guide to instagram marketing

Download Beginner's Guide To Instagram Marketing

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  • MARCH 2015

    BRAND HANDBOOKBasic tips and tricks to a successful

    Instagram marketing strategy

  • TABLE OF CONTENTS

    1. Influencer Marketing

    2. Brandnews Campaign Types

    3. Choosing the Right Campaign Type

    4. Campaign Tips

    5. Planning a Photo Contest

    6. Getting Started on Instagram

    7. Posting on Instagram

    8. What To Do During a Campaign

    Photo by @raodtpeveywhere for Teatox

  • WHY INFLUENCER MARKETING?1

    Break through the noise

    Influencer Marketing gives brands a mouthpiece to connect with thousands of

    consumers in a natural and unobtrusive form

    Create great content. Not ads.

    Photo by @spielkkind for LOVOO

    90% of consumers trust peer recommendations. Only 33% trust ads.

  • Influencers are provided with branded materials / products

    which they will showcase attractively to their audience

    PRODUCT PLACEMENT

    Influencers post themed images and encourage further organic content creation and contest

    participation

    PHOTO CONTEST

    Influencers share a series of visual narratives which

    involve the use of a brand product or attending a

    branded event

    STORYTELLING

    WHAT ARE THE CAMPAIGNS LIKE?2

    Photo by @silverspies for ASOS

  • WHICH CAMPAIGN TYPE IS BEST?3

    Photo by @silverspies for ASOS

    If gaining followers is your main goal then a

    PHOTO CONTEST

    is the best choice

    If creating outstanding content

    is most important then PHOTO CONTEST,

    STORYTELLING & PRODUCT

    PLACEMENT

    are suitable campaigns

    If extensive reach for your brand is top

    priority then

    PHOTO CONTEST are campaigns that

    can achieve this

    If building awareness of your brand is what you want to achieve

    then

    STORYTELLING

    will best help you to do this

    If promoting your brand product is your

    objective a

    PRODUCT

    PLACEMENT or STORYTELLING

    campaign can accomplish this

    GAIN FOLLOWERS

    CONTENT CREATION

    REACH BRAND AWARENESS

    PRODUCTPROMOTION

    While all our campaign types can achieve multiple goals, some are better suited to produce particular results

  • CAMPAIGN TIPS

    The key to a great photo contest is to keep it simple. Choose a theme that content can

    easily be created for, ensuring that the contest is accessible to everyone. The

    hashtag chosen should reflect the theme - remember that hashtags are not only used to

    connect but also to inspire.

    Photo Contest StorytellingWhen it comes to storytelling campaigns

    there is a world of options. If you are opting for this campaign type, dont limit yourself and make sure to allow influencers some artistic freedom within your guidelines.

    They are top Instagrammers because of their creative talent - so let them use it.

    Photo by @hannes_becker for Germanwings

    4

    Product Placement Make a product placement campaign great by providing some extras, e.g. additional merchandise such as stickers, badges etc. that could be used creatively. Or make it

    more personal for the influencer by including a note - that little step can help to make a

    connection to your brand or product.

  • Photo by @kitkat_ch for America Unlimited

    PLANNING A PHOTO CONTEST5

    Things to consider:

    Theme Hashtag

    Prize Terms and Conditions

    To-Do List:

    If you do not have a brand Instagram account you can create one solely to support the contest during the campaign period

    Post the terms and conditions of the contest on your Instagram page

    If there is a webpage relevant to the contest you can add the link in the bio

    Post some images using the contest hashtag to inspire the Instagram community

    Theme: Aint No Mountain High Enough

    Hashtag: #americaunlimited_nevada_contest

    Prize: Trip for 2 to Nevada

    Results Submissions: > 1490

    Total Campaign Reach: > 11M

    Contest Example

  • HOW TO START YOUR INSTAGRAM ACCOUNT

    Photo by @anasbarros for Lumix

    6

    Include a trackable link

    Use your brands logo as you profile pic

    Use the bio field to explain who you are

    and what you do

    Choose a name, ideally your business name

    Choose images that represent your brand to

    get your account started

  • post images that will catch a consumers attention

    use high quality images

    pick a style and stick to it

    post on a regular basis

    write clear, concise captions

    use the location feature when relevant

    use only relevant hashtags

    Do

    POSTING DOS & DONTS

    Photo by @oliviathebaut for ASOS

    7

    overuse hashtags in your captions - no more than three is a good rule of thumb (use the comment section for more)

    Dont

  • WHAT TO DO DURING A CAMPAIGN 8

    Brandnew oers workshops for a fully comprehensive Instagram

    management training

    Having an Instagram account to support a campaign is a good idea. How you manage the account will depend on your campaign goal and your Instagram intentions after the campaign ends.

    Respond to interactions Observe your brand Repost content

    Respond to comments on your posts

    Like and comment on influencer posts for your brand

    Search for content associated with your brand using hashtags and like and comment where

    appropriate

    Post influencer campaign content on your account with an

    @mention

    Continue this behaviour after the campaign if you wish to grow your brand Instagram account. Dedicating just 10mins a day to Instagram can help build your brand image

    Photo by @oliviathebaut for ASOS

  • advertisers@brandnew.io+49 30 57704147www.brandnew.io

    Brandnew IOAdvertiser Relations

    Photo by @robinmay for Moes Southwest Grill