Beginner’s Guide: Pen A Stellar LinkedIn Summary

Syretta AventSeptember 10, 2015

1. Briefly describe who you are, and what you do.

This description should include a condensed version of your mission statement, what you’re passionate about, what you’re interested in, and a short characterization. Remember, you only have 2000 characters to tell a story. Examples:

I am an enterprising Sales Professional with a passion for advertising. I have experience in B2B & B2C sales, planning, product management, digital marketing, and operations.

I am an Award-winning marketing associate, with experience in strategic planning, social media marketing, project management, event planning and public relations.

Enthusiastic, results-driven recent graduate of the University of Houston, with a Bachelor of Arts in English. Currently working in Dallas, Texas in Dallas Independent School District.

2. Give a crisp overview of your background experience.

Keep descriptions concise. Remember, LinkedIn provides limited space. Use your LinkedIn platform wisely. Use this particular section to provoke interest and to impel potential employers to continue reading.

I have assembled and implemented successful marketing strategies. I spearheaded advertising campaigns for a large firm.

I have years of experience in Human Resources, including recruiting, consulting, and training. Recognized for developing special projects in areas such as: employee rewards, and implementing fair pay.

3. Emphasize notable success, career high-lights, and career-related achievements

Here is your opportunity to showcase your accomplishments!

I implemented an advanced administrative strategy for the Human Resources Department at Douglass Media Group.

I developed special projects at Douglass Media Group

Lastly….

4. State Intentions Clearly

This may possibly be the most important component of your LinkedIN page! A clear statement of intent lets recruiters know exactly what you’re in search of.