Beginning Activities• Title today’s lesson: The Second Industrial Revolution/New Urban

Culture• Discussion Activity: What do you think of when you think of the 1920s?• Mission Statement: To prepare you for a life of responsible citizenship• Daily Expectations:

– Use bathroom before class– Come in quietly and get to work immediately– Pay attention and be respectful– No phones – No food or drinks other than water– Do your work– Give AP quality effort

• 5 bonus points for supplies

Extra Credit

• 5 points each 6 weeks for bringing supplies:– Paper clips– Pens– Paper – Staples– Tape

The Second Industrial Revolution/New Urban Culture

Chapter 25Transition to Modern America

1920-1928

Discussion Activity

What do you think of when you think about the 1920s?

Economic Growth

• The American economy boomed thanks to technology powered by electricity to produce consumer goods more efficiently.– Ex. Frederick Winslow Taylor’s Taylor System – Ex. Henry Ford and the assembly line– Led to standardization across the country

• Biggest consumer good were cars, which gave people more mobility and created lots of jobs.

• Car production spurred growth in other industries like steel and rubber production that boosted the economy.

• Marketing became a major industry in order to convince people to buy new goods, even when they already had things that worked.

Economic Weakness

• New businesses prospered, but old ones declined. – Railroads were mismanaged.– Farmers lost markets in Europe after WWI.– Unions suffered a decline in membership and

leadership.– Minorities made no gains socially or economically.

• The white middle and upper class saw all the prosperity.

Urban Culture

• People moved to the city looking for opportunity.

• The office building became the symbol of America.

• Cities had less of a sense of community.

Women and the Family

• Gaining the right to vote did little to help women.• Feminists still worked to improve the lives of

women.• Flappers rebelled against social restraints by

cutting their hair, wearing short skirts, and smoking in public.

• Smaller families with higher education levels became common.

• Young people rebelled against authority.

The Roaring Twenties • Bootleggers provided alcohol during prohibition.• Professional sports became big business and created celebrity

status for athletes.– Ex. Charles Lindbergh flew across the Atlantic.– Ex. Babe Ruth hit 60 home runs.

• Many writers expressed disillusionment with American society’s consumerism.– Ex. Eliot, Pound, Hemingway, Fitzgerald, and other expatriates– Most went to Paris to find inspiration among European artists.

• Harlem Renaissance – W.E.B. Du Bois edited The Crisis for the NAACP.– Zora Neale Hurston and Langston Hughes expressed the views of African

Americans through literature.

Ending Activity

• Writing Activity: Compare and contrast American society in the 1920s to today. Provide at least three examples and must be at least ½ page.

• Make sure the floor is clean• Connect to our objectives: How does this

prepare you for life and the future?