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behavior and experience

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C o p y r i g h t © E p s i l o n 2 0 1 5 E p s i l o n D a t a M a n a g e m e n t , L L C . A l l r i g h t s r e s e r v e d . Behavior and Experience Digital Experience Design & Strategy Workshop #2 May 20, 2015

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Page 1: Behavior and experience

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Behavior and ExperienceDigital Experience Design & Strategy Workshop #2

May 20, 2015

Page 2: Behavior and experience

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2

Which came first…?

Page 3: Behavior and experience

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3

Attributes and Environment

Page 4: Behavior and experience

4 4

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4

Behavior goals

Page 5: Behavior and experience

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5

A-ha!

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Elements of Behavior

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The Hierarchy of Needs

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The Fogg Model

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The Behavior Grid

Page 10: Behavior and experience

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Designing for Motivation

Page 11: Behavior and experience

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11

Capability, Expectation, and Obligation

Page 12: Behavior and experience

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12

Status, Achievements, Rewards

Page 13: Behavior and experience

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Designing for Ability

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14

The Expert, the Amateur, and the Apprentice

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15

Enabling the “Flow” State

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Designing Triggers

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17

A Communication Framework

Urgency

Opprtunity

Complexity

Content

Channel

Frequency

ALERT

WARN

NOTIFY

CONFIRM

INFORM

ENGAGE

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Alerts,Notifications, and Messages

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In Summary…

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20

Thank you.


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