behavioral change using radioland in indonesia
TRANSCRIPT
Community Radiolandfor Behavioral Change
in the Healthy Food Market
flicker: heydrienne
We all KNOWwhat the ideal
traditional marketsshould look like
flicker: heydrienne
We all KNOWwhat the ideal
traditional marketsshould look like
flicker: heydrienne
However, our marketsare still far from ideal
We all KNOWwhat the ideal
traditional marketsshould look like
However, our marketsare still far from ideal
WHO
We all KNOWwhat the ideal
traditional marketsshould look like
However, our marketsare still far from ideal
becauseKNOWING
is not enoughWHO
CHANGE
KNOWLEDGE
Change?
Change?= more
work
Change?= more
work
= more expenses
Change?= more
work
= more expenses
“WHAT’S IN IT FOR ME?”
“WHAT’S IN IT FOR ME?”
“WHAT’S IN IT FOR ME?”
So, what is needed for behavioral changes?
Flickr: Mad Wraith
So, what is needed for behavioral changes?
clear DESTINATION
clear DESTINATION
Where are you taking me?
And why?
MOTIVATION
MOTIVATION
Show me real-life examples
How did others achieve it?
Environment modification
Environment modification
Provide rules and system
Environment modification
Provide rules and system
Improve infrastructure
Environment modification
Provide rules and system
Improve infrastructure
Make bad behavior difficult, good behavior easy
.How do we put it into practice?
.How do we put it into practice?
Methods?
Tools?
That’s why there’s
Community Radioland
Methods?
Tools?
• Continuous reasoningwith community:sharing best practicesand case studies
• Nurture local championsand supporters
• Provide a two-way mediumto facilitate discussions
That’s why there’s
Community Radioland
Radioland becomes a medium for information, explanation, and description.
• Continuous reasoningwith community:sharing best practicesand case studies
• Nurture local championsand supporters
• Provide a two-way mediumto facilitate discussions
That’s why there’s
Community Radioland
Radioland must develop “fans”: loyal listeners who serve as the informal leaders for change
• Continuous reasoningwith community:sharing best practicesand case studies
• Nurture local championsand supporters
• Provide a two-way mediumto facilitate discussions
That’s why there’s
Community Radioland
Radioland is a platform for discussion. Radioland is an interactive media. It should actively capture thoughts from the community providing local solutions for local problems
• Continuous reasoningwith community:sharing best practicesand case studies
• Nurture local championsand supporters
• Provide a two-way mediumto facilitate discussions
That’s why there’s
Community Radioland
• “By the community, for the community” philosophy
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s
mission: healthier market, healthier community
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s
mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a
primary communication tool in the market
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s
mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a
primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by
the European Commission
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s
mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a
primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by
the European Commission• Organic organization. No one-size-fits-all institutional arrangement
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s
mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a
primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by
the European Commission• Organic organization. No one-size-fits-all institutional arrangement• Operational hours follow the market’s.
Quick Facts on Community Radioland:
• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s
mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a
primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by
the European Commission• Organic organization. No one-size-fits-all institutional arrangement• Operational hours follow the market’s.
• An existing Radioland is on air 24/7.
Quick Facts on Community Radioland:
ComputerStabiliserMixerAmplifierCD playerTape recorder
DVD playerHeadphoneMicrophoneSpeakerTerminal jackConnector
Equipments
Establishment Process
Acceptanceby targeted community
Establishment Process
Establishment Process
Trainingfor community radio staff
Establishment Process
Installation
Establishment Process
Content development:Talkshow, adverts, song selections, drama
On air
Establishment Process
On air
Establishment Process
With a half-year/full-year mentorship
Establishment Process
Continuous Evaluation:What do listeners think about the radio?
Is Radioland Sustainable?
Is Radioland Sustainable?
Is Radioland Sustainable?
There’s a need forincome generation
State and Local Budget
Sources of Income
Different aid agencies that need promotion or publication for their key messages PUBLIC SERVICE ANNOUNCEMENT
Sources of Income
Flickr: Altemark
Sources of Income
Private Sector
Ensuring that cooperation with the private sector brings real benefit to the community
the Radioland serves...
The ongoing Challenge:
Ensuring that cooperation with the private sector brings real benefit to the community
the Radioland serves......and not become just another extension of
the private sector’s marketing machinery
The ongoing Challenge:
Ensuring that cooperation with the private sector brings real benefit to the community
the Radioland serves......and not become just another extension of
the private sector’s marketing machinery
The ongoing Challenge:
Flickr: Francisco Antunes
Radioland must balance profit generation and providing real benefits for the community
WHO
What are people saying aboutRadioland?
“I used to be a very shyperson.I do not like public speaking.I did not know how to operate computer. I am only a simple vendor.But now I am a broadcaster in our Radioland, and I reallyenjoy it.”
“Some vendors used toonly wear an undershirtin the market, now they wearproper clothes.”
“Before, vendors always leave behind their garbage at the stalls or leave them scattered in front of it. Now, more and more vendors collect them in plastic bags before I come to pick them up.”
“We tried everything we can to stop public urination in the market. Nothing worked. It finally stopped when we started to place ‘flower offerings’ on the floor.Local people here believe that some places are spiritual and flower offerings are one way to honor the spirits”
Flickr: Rolling Okie
As a tool for Agents of Change, Radioland needs to bring
in more best practices, information, knowledge,
and lessons, to the community
Knowledge is out there.
The next step is to link Radioland to outside
expertise, experience, and resources
Contact info:
Dinar Pandan Sari
Special thanks go to
1.Radioland community in Ibuh market, Payakumbuh; Radioland community in Margorejo market, Metro; Radioland community in Cibubur market, East Jakarta; Radioland community in Podosugih market, Pekalongan; Radioland community in Bunder market, Sragen ; Radioland community in Madyopuro market, Malang; Radioland community in Argosari market, Gunung Kidul; Radioland community in Gianyar market, Gianyar; Radioland community in Pagesangan market, Mataram; Radioland community in Rawa Indah market, Bontang2.Mr. Budhi Supriatna, Bandung3.Jaringan Radio Komunitas Indonesia4.Ghani Satriohadi Kunto, Jakarta