From: Phillip R. Nakata CBO & Founder, dba SMRC c/o 1009 Tantra Park Circle (virtual office) Boulder, CO 80305

Re: Underneath SMRC (Architecture & Design): Behavioral Principles and Market Best Practice Models - Mapping the social-emotional patterns, anomalies and social influences of the social web (WILL-LIKES & more)

INTRODUCTION – Underlying SMRC’s incredibly simple execution,:

For Followers: 1) Registering their media and charities; 2) Creating content/feedback on their sponsors’ and other sponsors’

media (see graphic), 3) Viewing their opportunity reports ‎in their free time, and 4) Inviting others to register, or,

For Sponsors: 1) Inviting their followers and other sponsors; 2) Developing content promoting feedback; 3) Targeting prospects

by charity affiliation with qualifications, for reward fulfilling their interests (WILL-LIKES), associated with 4) Adding opportunity

links from their ‎promotions to SMRC’s research server; matched to those people’s interests/WILL likes,

‎Social Market Research for Charity’s (SMRC) analytical models and process

workflows:

Capture the socio-emotional character/profile/influence of the PUBLIC

social web,

Establish the business monetization of social content research (to create

matched collaboration, targeted qualification, as an incentive to

noninvasive listings in an opportunity-database),

Provide both altruistic and financial incentives for research into sponsored

promotional retention, that is matched precisely to each member’s active

and on-going interests (qualified by sponsor requirements), and co-branded

with their favorite registered charity1.

Significantly stimulate NEW and competitive cause marketing eBusiness, while never requiring purchase.

Inspire and motivate SMRC sponsors, who will now know that their offers, co-branded with each user’s favorite

cause(s), will be precisely relevant, educational, ‎scientifically engaging and never invasive (e.g. totally personalized

and co-branded),

Use content-based linguistics, AI (multi-logic) Configurators and social influence profiling via Web 3.0, 4.0,

Mobile ‎Video, Data Warehousing/Mining and Cloud technologies,

Are based on the following behavioral principles and documented observations , respective to:

A. The Individual: Creating anonymity and value first for the user, that

can be safely shared to create additional opportunities that matches

each user’s interests in order to support each user’s favorite social

causes, with the equal value in rewards, without requiring a

purchase. In order to create the value stated, SMRC analyzes:

1. The emotional character of everyday social content

topics/artifacts is initially based on social taxonomy processing,

emotional linguistic/ NLP, and ‘sentiment analysis’

(feature/aspect) Configurator technologies which associate the

emotional status (similar to eastern context-based languages),

of any topic, in the context of “a conversation”, often spanning

several previous statements/sentences (as well as past

conversations) with the same social parties/ followers.

o Though similar in spirit to social media’s “Likes”, Tweets, favorites, stars, etc., along with giving equal value to

positive or negative content, this service can distinguish “how much” and “why” (what other factors) are related to what each person precisely likes and/or dislikes. SMRC also gathers from each member’s authorized social media, without any personally identifying information, any public social-demographic profiling (e.g. Lifestyle, location, gender, etc.) and related content (like the weather).

o For public (not password protected) social content that produces biometric signatures (ex: audio/ voice, high quality video), these signatures will be used to rate the content artifact topics of these media, without revealing identity.

o For members who register for SMRC’s “Personal Avatars” (Phase II), which will embody each person’s complete public/social memory, SMRC will factor every content artifact/topic’s rating, respective to each persons’: (i) avatar; reflecting their personality profile/simulations (which are constantly updated with on-going, in-depth AI-based dialogs, rating one’s emotional reaction to the most popular topics), and each persons’ (ii) library of multi-media content artifacts, each rated: emotionally (as well as to the 5 senses), to the other people involved, to the date and time, along with the artifact’s location (as well as with facts like what was the weather), correlated to reflect an accurate emotion.

2. Common ‘themes’ of what each person will like,

naturally emerge within individual categories of

each member’s favorite content artifacts (topics),

as well as across categories of each member’s

favorite content – made up from common

matching secondary characteristics:

o Examples of common themes include: (a) The

common characteristics of 3 of your 10

favorite books, (b) Common characteristics

between your favorite restaurant type, and the

nationality or genre associated with your

favorite content artifact in another category.

o This is the “Ah-Ha” moment, that people

sometimes experience when they recognize these “common themes” of secondary characteristics associated

between the things they each really like – in a category, or between categories of interest (e.g. Did you ever realize

the 5+ common factor sets between some of your likes?).

3. The priority (relevant importance) between common themes is based on the number of common secondary factors

of each theme, and the overall emotional character rating of the content artifact under analysis. Thus:

o A theme which contains 5 common secondary characteristics has 5 times the importance as a theme with only one

matching secondary characteristic.

o A theme that provides fulfillment for several other themes is proportionally of greater importance.

o The validity of a theme is based on a minimal amount of monitoring, of the aggregate content.

B. Social Influence: Each person is significantly influenced in

their interest in any topic, based on their friends and

‘trusted’ associates’ profile, by matching common themes:

1. The degree of closeness/ influence from friends and

trusted associates are directly related to the number

of common themes they share and the depth (2nd

common characteristics) of each common theme.

o A person is 3 times as likely to be interested in a

new topic suggested by a friend or stranger who

shares 3 similar favorite themes (across multiple

categories) – as compared to another friend or

stranger with whom you only share one common

theme of interest.

o A person is 3 times as likely to be interested in a new book suggested by a friend of a stranger who shares 3 of

your favorite books, as compared to another friend or stranger with whom you share only one common book.

2. This is what most people naturally do (e.g. The way they

think/process information), on a sub-conscious level,

weighing the influence of friends and trusted referrals, in

the later phases of any major decision based on the

number and depth of the common themes they share,

specific to a topic, but similar to the the depths of their

interpersonal relations.

3. Find My Doppelgangers’ Favorites: From the millions of

profiles of each persons’ precise “likes/will-likes”, SMRC

will find each persons’ doppelgangers (e.g. people sharing

6 or more of the same favorite WILL-LIKES). The potential

that you “WILL-LIKE” your doppelgangers’ new interests, will be directly related to the number of common favorite

themes you share with the other person(s).

4. People’s social likes to dislikes (and how much) of social artifacts/topics, will become the standard definition of

measurable, trade-able value for any content artifact/ topic in the world (of all SMRC sponsors and members), as

the definition of any artifact’s socially trade-able value, is directly related to the supply-demand equation of (1) How

many people know about the artifact, and (2) how much one, some or all, want/like the artifact.

5. People’s personal philanthropic interests will perfectly

reflect the memberships’ social ethos and the

incentives (+rewards of equal value) that make it a

sustainable design, based on the value of content, and

participation in research matching each person’s

interests.

6. Sponsors and members, together, locally and globally,

co-supporting their common social/philanthropic

interests, will generate a minimum of $0.60/day for

member’s anonymous social content, and $5-10 per

hour (in custom donations +rewards) for their response

to research matching their interests, that does not

require purchase.

C. Sponsors & Charity: Provide goodwill and personal rewards of equal value for content research and sponsored research

precisely matching a members’ interests, co-branded with each member’s favorite charity, for loyalty and/or conversions:

1. Will generate as the “host” to their followers, without cost,

$30+ per year per followers (as compared to just members or

subscribers) in donations to the sponsor’s favorite charity and

trade-able, deductible rewards of equal value, while the

average follower generates $600+ per year for their favorite

charities and rewards of equal value – based on their everyday

social content and for responding to rewarding behavioral

research matching their interests.

2. Currently, over 46% of people who interact on-line are either

advertising insensitive (ignoring) or advertising-adverse

(reacting negatively), while over 75% of the market is

interested in co-branding support for local charities with all See enlarged graphic for detail

forms of commerce and research.

o By rewarding attention and recall topics that are precisely matched to each person’s undeniable interests, co-

branded with each person’s favorite social causes, rewarding attention from qualified prospects, without

requiring purchase, will generate at minimum double the net returns, from over four times as many people

responding.

o Though not supporting any invasive advertising, SMRC

sponsors will provide their followers to opt-in to receive only

opportunities that are precisely matched to their follower’s

interests (validated and qualified to their social and Geo-

demographic profiles, and), delivered as noninvasive real-time

custom opportunity listings each member reviews in their free

time.

o By adding social-demographic qualifications to opportunity

listings matching members’ interests, this self-qualifies

responders for sponsors, while ensuring people do not

receive spam/offers that they cannot take advantage of.

3. At $0.03 per qualified anonymous profile, along with $1-2 on average for 10+ minutes of the un-divided attention of

such qualified prospects, this will generate significant business conversions from the 160%+ of people who will try

and switch brands, based on the support by a sponsor, co-branded with the prospect’s favorite charity.

o The net result of registering a sponsor’s follower(s) (creating value from your follower’s content), at no costs for

cause marketing, should be at minimum, a doubling of web business and/or memberships for the sponsor.

o The net result of additionally cause marketing (at $0.03 per profile by charity, and $1-2 in value per qualified

research response), should be at minimum a doubling of net business revenues, and 4X the overall response to

your noninvasive custom promotions per prospect.

D. Additional features regarding SMRC content and research monetization:

1. All Hosts (sponsor or member) receive 4% of

the on-going donations’ and rewards’ value

generated by friends and social associates

who respond to the host’s invitation to

register with SMRC.

2. Without any costs to the sponsor or host, or

rewards for themselves, they must give

away the same amount of custom donations

and the equal rewards value to socially

worthy causes.

3. Devoid of any private identifying contact

data, all sponsors will receive monthly

reports, sorted by each sponsors’ follower’s

charity affiliation, of that charity group’s

social-topic profiling (all major categories of

“LIKES”) and socio-demographics profiling. This format (providing only contact via SMRC’s opportunity reports) is

identical to the content acquired by other SMRC cause-marketing sponsors who all promote noninvasively (e.g. Either

by matching offers in the opportunity reports, or by only offering customized promotions to SMRC members).

4. Testimonials (positive or negative) generate a minimum $5 average in value (as donations w/ rewards).

5. ECommerce post purchase or usage reviews generate 5% of the sponsor’s price as donations to the prospect’s favorite charities along with the equal value in rewards, that are given to the prospect (as compared to the Sponsor who normally receives the charitable deductions) as true generosity, in exchange for on-going customer loyalty, reinforced with every sponsor interaction (research or purchase).

See enlarged graphic for detail

E. The Bigger Picture:

1. Research / Insight/ Models: Using this data, you are able to ask questions like

"How would MY followers feel about .....?" or "How would followers of this popular,

local social cause/charity, feel about ....?", and receive an accurate report of the

related patterns, anomalies and social influences that together, profile/answer the

query.

Dislikes and Why: Mapping the emotional character of everyone’s social content

for the common theme ‘extremes’ (LIKE and DISLIKE), will allow you to also ask

“Why do followers of this social cause dislike ….., and why? – or, what are the

associated patterns, anomalies and social influences/conditions?

Identity Authentication: With such an extensive profile of each person’s

preference/personality, social Geo-demographics, and habits, this information could be securely authorized by each

person, for use by their personal identity protection services – to provide additional protection and notification of

potential fraud/identity-theft.

Avatars for (a) The elderly and (b) At-Risk Youths: Representing each person’s historical collective of emotional

responses and associated social influences on virtually any social topic, avatars/simulations integrated with

modularized computer assisted learning, would be of great social and personal value to these classes of users.

2. Channels by Topic & Affiliation to Charity: Using this service, SMRC sponsors have a non-invasive channel for

promotional research offers (see next) that precisely matches the patterns and anomalies related to people’s interest

in a sponsor’s offering/solution, to the followers of any popular social national or local cause, (i.e. With that charity in

a SMRC member's charity profile), AND the followers of those followers (who share the similar complex themes of

interest and charities). Using SMRC's 2 year historical files, the analysis of the prospective market (by charity

affiliation) for these offers/listings, should be easy to secure (see the prior paragraph).

Qualification: Promotional research opportunities, that don’t require a purchase, are self-qualified by

sponsors ‎‎(typically from the related in-depth social-demographic profiling), and reward attention and recall

(as ‎multiple-choice quizzes, no surveys) to promotional materials/ content that is precisely matched to ‎each person’s

interests (and social spheres of influence).‎ Net: Qualifed leads, No spam for Members.

3. Traffic/Content/Response: The mass increase in traffic and in response to promotions, are from people seeking, or

responding to, opportunities to generate original content/feedback to content that matches their “WILL-LIKES”

(interests) for donations +rewards), offering double the value generated for double the participation or recall.

Customized content and research opportunities (for charity +rewards), are provided as on-demand reportage.

Conversions: Expect as much as a 46% new increase, from the on-line markets that hereto, responded negatively to

invasive advertising, and as much as a 60% change in brand loyalty, from competitive sponsors, co-branding with the

favorite charity of each of their prospects.

Any questions? – Please feel free to contact me by phone, email or fax.

Sincerely,

Phillip R. Nakata, Chief Business Officer and Group Program Director, SMRC (Social Market Research for Charity): (720) 432-5470 (Voice/SMS/Message); 720-569-7703 (Cell); 720-263-5036 (Fax); www.linkedin.com/in/philliprnakata http://www.socialmarketresearchforcharity.org; phillip.nakata@socialmarketresearchforcharity.org;