behaviour change - know your strategy mix_kiribati 2014
TRANSCRIPT
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Know your strategy mix
Step 4
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1. PROBLEM & PEOPLE AFFECTED
2. BEHAVIOURAL
OBJECTIVES
AUDIENCE
RESEARCH
4. KNOW YOUR STRATEGY MIX
5. Develop & Pre-
Test MESSAGES
6. IMPLEMENT & MONITOR
7. EVALUATE
7-STEPS
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COMMUNICATION MIX
Name 30 or more ways you can communicate
with your target audience
Newspapers articles
Billboards
Drama performances
….
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SHC TOOLBOX
INTER- PERSONAL
COMMUNITY
PARTICIPATION
MASS MEDIA SMALL MEDIA
SOCIAL
MOBILISATION
NEWS MEDIA
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STRATEGY
MIX
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PEOPLE LEARN MORE
WHEN HAVING FUN!!!!
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Tell me … I forget
show me … I remember,
involve me … I understand.
Ancient Proverb
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Hawaii: Cook-Off Competition with local celebrities
What works: FUN ACTIVITIES
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MARSHAL
ISLANDS
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What works: PROMOTIONAL MATERIALS
Pens
Buckets
Soap
T-shirts
Water bottles
And so on ….
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What works: PARTICIPATION
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What works: MOBILISATION
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What works: VISUALS
Films / DVDs
Picture Codes
Drama Performances
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What works: FUN
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GROUP WORK
Choose 4 communication
products / activities you
will do to reach your
target audience.
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CONTACT
Nicol Cave
Team Leader: Strategic Health Communication
Secretariat of the Pacific Community