Farhin HossainFarhin Hossain141011090141011090

Terben HossainTerben Hossain141011119141011119

Rana SahaRana Saha141011099141011099

Shibshanker SahaShibshanker Saha141011184141011184

Atikur RahmanAtikur Rahman141011025141011025

Istiak AhmedIstiak Ahmed141011024141011024

Course Title: Marketing Course Title: Marketing

ManagementManagement

What is Behavioral What is Behavioral Targeting ?Targeting ?

Types of Behavioral Types of Behavioral TargetingTargeting

Two types of behavioral targeting

On-Site TargetingOn-Site TargetingThe users are segmented based on

content views or actions on one site and then are targeted on the site itself. 

Network TargetingNetwork TargetingThe user are segmented based on

content views or actions on one site and then are targeted where ever they go on sites participating in the behavioral ad network. 

How Behavioral How Behavioral Advertising Works?Advertising Works?

Behavioral Advertising Behavioral Advertising Tracking WorksTracking WorksIn order to understand how

tracking works, we need to define a few terms:

1)HTTP request2)Flash Cookies3)Etags4)HTML55)The EverCookie

How Behavioral Advertising How Behavioral Advertising WorksWorks

How online behavioural advertising works - YouTube [360p]

Working of Behavioral Working of Behavioral TargetingTargeting

Benefit of Behavioral Benefit of Behavioral TargetingTargetingThree main benefit from BEHAVIOR

TARGETING is :More Click-throughMore ConversionsImproved ROI ( return over

investment )

Key Tips of Behavioral Key Tips of Behavioral TargetingTargeting3 key tips of behavioral targeting:

Build a centralized marketing database

Segment your audience and advertise based on behaviors

Insert dynamic content into emails based on users’ behaviors

Behavioral Targeting to Behavioral Targeting to Capture Mobile UsersCapture Mobile Users

Segmentation and Segmentation and Behavioral TargetingBehavioral Targeting

Ad Networks with Ad Networks with Behavioral TargetingBehavioral Targeting

Steps for Behavioral TargetingSteps for Behavioral Targeting

Understand Success3Select Tools and Vendors4Continuous Improvement5

12 Define Customer Segments

Define Goals

Target the Customers You Target the Customers You WantWant

  Easing Privacy Concerns – 5 Easing Privacy Concerns – 5 Step ProcessStep ProcessBuild trust with your consumers.Educate them what Behavioral

Targeting is and how you collect the data and use it.

Provide them a compelling reason to allow you to collect their data.

Build an opt-in model allowing users to control what data they want you to use.

Give users a way to easily opt-out of Behavioral Targeting.

How Advertisers Use How Advertisers Use Retargeting?Retargeting?

How Advertisers Use How Advertisers Use RetargetingRetargeting

Find Audience’s Likes and Find Audience’s Likes and Behavior From Their own Behavior From Their own profilesprofiles

Future of Behavioral Future of Behavioral targetingtargetingThe rise of network solutionsMulti-channel behavioral

targetingIncreased accountability