BehrPro Media WebinarJune 12, 2013

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Welcome

David HsiaSenior Marketing Manager, Professional Products & Services at Behr Paint

Jessica BarrNational Trainer at Behr Paint

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• Partner to the Pro Offer business solutions that help experienced pros to grow their bottom line and assist new entrants to gain a foothold in the market

• Program Details:• Products that perform—breadth of products offer durability, time-savings,

and premium performance and color• Quality & value—built for the pro user and priced for the bottom line, the

KILZ® family of products includes all-purpose primers, specialty paints, and high-quality coatings

• Dedicated pro service reps—offer one of the largest professional service teams in the nation to ensure help is never far away

• Free Job site delivery—28 fulfillment centers and satellites, that can deliver orders to customer’s job sites wherever they may be

About BehrPro

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• Services:• Competitive Pricing—based on annual volume, The Home Depot® offers pros

a discount on every BEHR® or KILZ® purchase• Color services—custom color selection, pinpoint color matching,

visualizations of color on the property, and professional presentations for a pro’s client

• Factory tinting—consistent coloring as we always tint orders precisely to the color needed, and not just BEHR colors, any color!

• Nationwide reach—can find our products in every Home Depot—that’s nearly 2,000 locations nationwide

About BehrPro

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• Core Paint Products:• BEHR PREMIUM PLUS ULTRA®• BEHR PREMIUM PLUS®• KILZ® Primers• KILZ PRO-X™

About BehrPro

BEHR MARQUEE™ Exterior Paint and Primer

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Behr’s Premier Exterior Paint

Exterior Satin Enamel

Exterior Semi-GlossEnamel

Exterior Flat

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After years of testing and development, the new stain-blocking BEHR MARQUEE Exterior Paint and Primer is designed to reduce weather worries and deliver long-lasting beauty. MARQUEE Exterior Paint and Primer provides unmatched performance and durability backed by a lifetime guarantee.

BEHR MARQUEE™

• Standout Product Features:• Low-VOC, 100% acrylic paint formulated to deliver a

tough, nonstick finish that helps repel dirt• Side-by-side testing indicates that BEHR MARQUEE

delivers more than twice the dirt resistance of competitive products

• Extensive field and lab testing have repeatedly demonstrated that this product’s advanced UV protection offers exceptional fade resistance that keeps colors looking truer

Actual Photo (above)

Representation (above)

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• Standout Product Features, continued:• Film resists rain after just 60 minutes without

surfactant leaching, run off or visible film defects, allowing for painting later in the wet season with less worry

BEHR MARQUEE™

• Dual paint and primer performance to help professionals complete projects quicker, while blocking exterior wood tannin stains and offering corrosion resistance

• Provides protection for wood, vinyl, aluminum, fiber cement siding, metals, brick, masonry, stucco and fences

• Available for color tinting through 64 new and unique exterior colors, as well as the more than 2,000 existing core BEHR® colors and 364 BEHR PREMIUM PLUS ULTRA® paint hues

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• Pro Product Video• Visit Behr on YouTube to see our BEHR MARQUEE Exterior Paint and Primer

video• http://www.youtube.com/watch?v=ZhhM21887no

BEHR MARQUEE™

BEHR PREMIUM DECKOVER®

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Innovative Coating To Restore Worn Wood and Concrete

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New BEHR PREMIUM DECKOVER gives new life to old wood and concrete surfaces. The innovative exterior coating immediately improves the look and durability ofhigh-traffic surfaces including wood, concrete and composites, making it easy to eliminate a tired-looking walkway or deck.

BEHR PREMIUM DECKOVER®

• Standout Product Features:• Formulated with an advanced, 100%-acrylic resin for

a smooth, opaque, slip-resistant finish—making it the ideal solution for wood decks, docks, porches, concrete pool decks, walkways and patios

• Covers up to 50 square feet in just two coats for project efficiency and reduced product costs

• Conceals splinters and bridges cracks up to ¼ inch, leaving surfaces safer and more visually appealing

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• Standout Product Features, continued:• Comes in 54 custom colors to meet customer and project demands• Long-lasting, solid-color is formulated with excellent adhesion, which

helps protect surfaces from cracking and peeling• Spatter resistance allows for application to both horizontal and vertical

surfaces• Dries four times thicker than conventional stains and can be applied

via brush, roller or sprayer for ultimate convenience

BEHR PREMIUM DECKOVER®

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• Pro Product Video• Visit Behr on YouTube to see our BEHR PREMIUM DECKOVER video• http://www.youtube.com/watch?v=TijxWmM-yBc

BEHR PREMIUM DECKOVER®

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2013 BehrPro Experience Touro Third annual mobile tour across the U.S.

showcasing the company’s latest products—including MARQUEE and DECKOVER—and services designed to help pros build better businesses

o Eligible participants have a chance to win one of two custom paint trailers equipped with tools of the trade and having an approximate retail value of $12,000

o Traveling for 18 weeks to select The Home Depot® stores and trade show events including the National Apartment Association Conference and the Everything Building Conference & Expo

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Thank you!