BEING A PROFESSIONAL & BEING A PROFESSIONAL & LIVING ITLIVING IT

Bruce R. Williams, CGCSBruce R. Williams, CGCS

Bruce Williams Golf ConsultingBruce Williams Golf Consulting

You’re In Charge!You’re In Charge!

You are the image You are the image that you createthat you create

Perceptions Perceptions become realitybecome reality

Develop a PlanDevelop a Plan

Invest for success!Invest for success!

1.1. ClothingClothing

2.2. OfficeOffice

3.3. Continuing educationContinuing education

4.4. Golf equipmentGolf equipment

Business Casual?Business Casual?

Run your operations like a businessRun your operations like a business Use professional correspondenceUse professional correspondence Voice mailVoice mail Business cardsBusiness cards ComputersComputers

CommunicationCommunication

EmployersEmployers GolfersGolfers CommunityCommunity Family & FriendsFamily & Friends

Communicating with Communicating with EmployersEmployers

Golfing….home and awayGolfing….home and away Provide them with Greenkeeper Provide them with Greenkeeper

MagazineMagazine Attend Green Committee Meetings Attend Green Committee Meetings Professional presentationsProfessional presentations Share articles and information on hot Share articles and information on hot

topicstopics

Invite Advisory Committee to your Invite Advisory Committee to your bldg.bldg.

Conduct an orientation for new Conduct an orientation for new membersmembers

Thank you notesThank you notes

Communicating with FamilyCommunicating with Family

COMMUNICATE WITH COMMUNICATE WITH GOLFERSGOLFERS

Communicating with GolfersCommunicating with Golfers

Learn their namesLearn their names Develop a websiteDevelop a website Use comment cardsUse comment cards Develop and provide a maintenance Develop and provide a maintenance

calendarcalendar Daily updatesDaily updates

Document changes on the course Document changes on the course using before and after photosusing before and after photos

Write an article for your newsletterWrite an article for your newsletter Maintain high visibilityMaintain high visibility Congratulate club champ or Congratulate club champ or

tournament winnerstournament winners

Conduct your own seminarConduct your own seminar Open house at your Turf Care CenterOpen house at your Turf Care Center

Communicating with the Communicating with the CommunityCommunity

Get to know the mediaGet to know the media Meet and greet the town councilMeet and greet the town council

Miscellaneous Miscellaneous CommunicationCommunication

Use 1Use 1stst class signage to your office class signage to your office Business cardsBusiness cards You cannot over-communicateYou cannot over-communicate Your job may depend on your Your job may depend on your

communication skillscommunication skills

Exceptional Customer Exceptional Customer ServiceService

Set the toneSet the tone Set the exampleSet the example Make it contagiousMake it contagious The Best Golfing ExperienceThe Best Golfing Experience

THE TOTAL EXPERIENCETHE TOTAL EXPERIENCE

EtiquetteEtiquette

People skillPeople skill Used to enhance relationshipsUsed to enhance relationships Your behavior is judged by othersYour behavior is judged by others Understanding cultures (global)Understanding cultures (global) Understand your golfersUnderstand your golfers Read what your golfers readRead what your golfers read

Forms of addressForms of address TitlesTitles GreetingsGreetings Phone messagesPhone messages Written documentsWritten documents Thank you notesThank you notes

Know what to do when invited outKnow what to do when invited out

MentoringMentoring

Find the smartest peopleFind the smartest people Develop formal relationshipsDevelop formal relationships Give as much as you getGive as much as you get

What is leadership?What is leadership?

Office or position of a leaderOffice or position of a leader A person who has a commanding A person who has a commanding

authority or influenceauthority or influence

Best DefinitionBest Definition

Trying to influence the behavior of another Trying to influence the behavior of another personperson

Influencing employees to carry out the Influencing employees to carry out the goals of the operationgoals of the operation

A dictator demands that things be done A dictator demands that things be done while the leader motivates, encourages, while the leader motivates, encourages, requests, and usually gets the action he requests, and usually gets the action he wants because of a certain set of wants because of a certain set of characteristics he employscharacteristics he employs

New Styles of LeadershipNew Styles of Leadership2000 and Beyond!2000 and Beyond!

Values the individualValues the individual Based on creating the vision for the Based on creating the vision for the

club or departmentclub or department Helping employees learn what they Helping employees learn what they

need to realize the visionneed to realize the vision Recognize the value of peopleRecognize the value of people Empowering those around youEmpowering those around you

How are leading and managing How are leading and managing different?different?

Leaders Leaders Rely on persuasionRely on persuasion A process that relies upon passion, heart A process that relies upon passion, heart

and personal charisma to enlist and personal charisma to enlist subordinatessubordinates

Leadership can exist through all levels of Leadership can exist through all levels of an organization, whereas management an organization, whereas management typically only exists on a supervisory leveltypically only exists on a supervisory level

Leaders get others to followLeaders get others to follow They build alliancesThey build alliances

Characteristics shared by good Characteristics shared by good leadersleaders

Good leaders empower othersGood leaders empower others Inspire confidence from followersInspire confidence from followers AccountableAccountable TrustworthyTrustworthy Help establish vision, values, and Help establish vision, values, and

beliefs that all believe inbeliefs that all believe in

Set goals and create an empowering Set goals and create an empowering environmentenvironment

Offer recognition for jobs well doneOffer recognition for jobs well done Help people see what’s in it for themHelp people see what’s in it for them Offer strong communication at every Offer strong communication at every

step of the pathstep of the path Offer training and assistance to help Offer training and assistance to help

people meet goalspeople meet goals

Allow others to take on leadership Allow others to take on leadership roles without feeling threatenedroles without feeling threatened

Are responsible for their actions and Are responsible for their actions and for those of their followersfor those of their followers

Are knowledgeable in their specific Are knowledgeable in their specific field of study (agronomy/business)field of study (agronomy/business)

Are driven by discipline and habitAre driven by discipline and habit

Leadership abilitiesLeadership abilities Displays attributes that make people Displays attributes that make people

glad to followglad to follow Provides a feeling of trustProvides a feeling of trust Rallies the troops and builds morale Rallies the troops and builds morale

when the going gets toughwhen the going gets tough

Ingredients of LeadershipIngredients of Leadership

Guiding visionGuiding vision PassionPassion IntegrityIntegrity TrustTrust CuriosityCuriosity DaringDaring

Aren’t we all salesmen?Aren’t we all salesmen?

Selling yourselfSelling yourself Selling your budgetSelling your budget Selling your projects & programsSelling your projects & programs CredibilityCredibility

NetworkingNetworking

Surround yourself with winners!Surround yourself with winners! Power of the RolodexPower of the Rolodex The world is only a click awayThe world is only a click away

DiplomacyDiplomacy

Getting alongGetting along Knowing your placeKnowing your place Understanding the hierarchyUnderstanding the hierarchy It’s about the attitudeIt’s about the attitude Be flexibleBe flexible

““Go To” GuyGo To” Guy

Opportunities to succeedOpportunities to succeed You can depend on me!You can depend on me! Bring me solutions not problemsBring me solutions not problems

Reflect the image of your Reflect the image of your coursecourse

6 Ways to Achieve Career 6 Ways to Achieve Career SuccessSuccess

Worker smarter and harderWorker smarter and harder Demonstrate & document continuing Demonstrate & document continuing

ed.ed. Welcome change! Welcome change! Commit to lifelong learningCommit to lifelong learning Look for leadership opportunitiesLook for leadership opportunities Communicate openly and directlyCommunicate openly and directly

It’s All About the Image!It’s All About the Image!