being our own case study: how involving sales in our content strategy increased our post shares by...
TRANSCRIPT
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BEING OUR OWN
CASE STUDY
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BEING OUR OWN
CASE STUDY(how involving sales in our content strategy increased our post shares by 1,721%)
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SALES
vs
MARKETING
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MUST IT BE A
FIGHT?
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TO SELL SOMETHING
YOU HAVE TO
UNDERSTAND IT,
RIGHT?
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OUR BUSINESS:
Passle is a content marketing platform
that enables busy professionals to
create hub content in a timely and
authentic manner
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SO LOGICALLY:
Our sales team should use this digital
content marketing platform to create hub
content in a timely and authentic manner
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SO LOGICALLY:
Sales must get involved in
content marketing
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HERE'S
THE PLAN
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1. GET EVERYONE TO
COMMIT TO A NUMBER
OF POSTS PER WEEK
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DEADLINEEVENT
with a
(i.e A WEEKLY NEWSLETTER)
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2. PUT A CONTENT
CALENDAR TOGETHER
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3. ENCOURAGE
EVERYONE TO SHARE
THIS CONTENT TO
THEIR NETWORKS
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4. SHARE RESULTS
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Tell them how their
posts are
performing every
week
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SIMPLE,
RIGHT?
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AND IT WORKS
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RESULTS
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RESULTS
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RESULTS+ TRIPLED OUR NEWSLETTER SUBSCRIBERS
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RESULTSWIDER REPERCUSSIONS ON THE
BUSINESS AS A WHOLE
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Positioned as trusted
advisors
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Positioned as trusted
advisors
Invited to speak at
events
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Meanwhile....
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Passle quadrupled its growth
across all key metrics
and shortened its sale cycle
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COINCIDENCE?
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I THINK NOT
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GETTING SALES TO CREATE CONTENT
played a role in earning the trust of our
clients
maintained a good relationship with
current clients through continued
education and value.
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KEY
TAKEAWAYS
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1. Practice what you preach
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2. Content marketing
doesn’t have to be
expensive, flashy, or
difficult – harness the
expertise of your own team
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3. Report back results
regularly
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WANT THE SAME?