being relevant & found in the search engines

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BEING RELEVANT BEING RELEVANT AND FOUND AND FOUND IN THE SEARCH ENGINES IN THE SEARCH ENGINES Will Hanke Red Canoe Media

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My presentation for the Saint Louis Business Expo - April 8, 2014

TRANSCRIPT

Page 1: Being Relevant & Found in the Search Engines

BEING RELEVANTBEING RELEVANTAND FOUNDAND FOUND

IN THE SEARCH ENGINESIN THE SEARCH ENGINESWill Hanke

Red Canoe Media

Page 2: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Good Websites Aren’t Cheap

Page 3: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

You Built It, Did they Come?

Page 4: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Probably Not

Page 5: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

More Incoming Traffic = More Money

Page 6: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Typical Marketing Funnel

Page 7: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Today: 7 Tips to Help You Can Stand Out

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WhereIsMyBusiness.com

Tip 1: Get Your Site in Order

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WhereIsMyBusiness.com

Tool: SEO Doctor

Page 10: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tool: SEO Doctor (for Firefox only)

Page 11: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tool: SEO Doctor (for Firefox only)

Page 12: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tip 2: Give Away Better Information

Page 13: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Who Has a Blog?

Page 14: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Content Marketing

Page 15: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Say No to the FAQ Page

Page 16: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Make Content That Attracts Visitors

Page 17: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

rel-uh-vuhns

Page 18: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Be in the Right Place at the Right Time

Page 19: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Targeted Content is Money

Page 20: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Targeted Content Wins the Internet

Page 21: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tip 3: Leverage Social Media

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WhereIsMyBusiness.com

Don’t Use Social Media

Page 23: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

I Said Leverage It

Page 24: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Define Your Audience

Page 25: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Then Use Those Networks!

Page 26: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tip 4: Don’t Be So Boring

Page 27: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Your Website Design Lacks Enthusiasm

Page 28: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

After Gets More Sales, Leads & Referrals

Page 29: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Does Your Content Need a Makeover?

Page 30: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

No.

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WhereIsMyBusiness.com

Thanks. Signed, Boring.

Page 32: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Don’t Screw This Up!

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WhereIsMyBusiness.com

Don’t Screw This Up!

Page 34: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

About Us

Page 35: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Upwards of 45%

Page 36: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Trust Factors

Page 37: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Now I’m More Interested!

Page 38: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Connection Made

Page 39: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tip 5: Show Off Your Mad Biz Skillz

Page 40: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

What Makes You…?

Page 41: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

What Makes You Different?

Page 42: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Why?

Page 43: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Real. Authentic. Accessible.

Page 44: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tip 6: Make It Easy To Buy From You

Page 45: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

The Call to Action

Page 46: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Services. Yawn.

Page 47: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

You Lost Her

Page 48: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Boom - I Know What to Do

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At Least One on Every Page. No Excuses.

Page 50: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

The Call to Action Banana

Page 51: Being Relevant & Found in the Search Engines

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Further Down the Funnel to Conversion

Page 52: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tip 7: (aka geek overload): Use Rich Snippets

Page 53: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Rich Who?

Page 54: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Tip 7: (aka geek overload): Use Rich Snippets

Page 55: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

In-Depth Product & Review Information

Page 56: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Google Publisher / Authorship

plus.google.com/authorship

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WhereIsMyBusiness.com

Google Authorship

Page 58: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Quick Review

1. Get Your Site in Order2. Give Away Better Information3. Leverage Social Media4. Don’t Be So Boring5. Show off Your Mad Skills6. Make it Easy to Buy From You7. Use Rich Snippets

Page 59: Being Relevant & Found in the Search Engines

WhereIsMyBusiness.com

Questions & Thank You!Questions & Thank You!

Will HankeRedCanoeMedia.com

314-496-8665

@RedCanoeMedia

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