bel ami reputation management
TRANSCRIPT
Hotel Le Bel Ami
REPUTATION MANAGEMENT
TRIP ADVISOR
Basically positive but some
of the review express
disapointment regarding
the category of the Hotel.
Contrarly to other hotels,
Bel Ami don’t answer the
bad reviews, so we can
assume that his not really
reactive or regarding his
reputation online
FROMMERS.COM
Almost Neutral, quite
positive. But we can
notice that the link to
the Hotel Facebook
page is available on
this Site. So we can
assume that the Hotel
approuve this review.
That is the Bel Ami facebook
page so of course reviews are
positives. (They post something
4 times a month). There is a
good advertising of their
services, but we can notice that
there is a lack of interactions
between members and the
webmaster. They only have 711
fans, wich is quite low for a 4
star hotel in Paris.
They should attract more
people, so there advertising and
campaigns would reach more
people, and leads to a better
reputation.
FODOR’S.COM
Fodor’s offers a positive
hotel presentation, and
members of the site can
make their own reviews
and rating. Here we can
see that members are
mitigated concerning the
Bel Ami hotel.
Again there is no reaction
from the Hotel, that might
mean that he is not really
accurate and involved in
their online reputation
Most comments are positive, especially on facebook (we can understand that as it is the person who selected the "like” button)
Although there are a few negative points on Trip advisors, the hotel does not respond or apologize at all.
In general, Bel Ami doesn’t show any control of his reputation since the bad or good reviews seem to be wildly spread on the Web
Strategies:
- Be more active on reviews website, (especially Trip advisor which is on of the biggest one) by responding to the bad comments especially
- Show more involvement and concern by keeping updated data and information
- Keep updated the facebook page in order to attract more fans, and offer the possibility to “Like” on more sites, third parties, etc
CONCLUSION