belgian beer cafe - franchise kit

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Belgian Beer Cafe - Franchise Kit

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  • 5/19/2018 Belgian Beer Cafe - Franchise Kit

    1/4

    Belgian Beer Caf Franchise system Page 1

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  • 5/19/2018 Belgian Beer Cafe - Franchise Kit

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    Belgian Beer Caf Franchise system Page 2

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    1. What is the average size of an outlet?

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    1;Am I free to source the kitchen equipments

    wherever I want?

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  • 5/19/2018 Belgian Beer Cafe - Franchise Kit

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    Belgian Beer Caf Franchise system Page 3

    1CDo you take into account my input in the

    design process?

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    12To what extent can the decoration be changed

    at a later stage?

    ,,8(A>6 9) =89-9)

    13 Am I allowed to sell any kind of beer?You are allowed to sell >)F Z+6) Z++8 (5- (D (58 697-of 20-40 beers, which can be found in the

    franchise agreement and in our website, notwithstanding the local conditions.

    1E Are other drinks allowed? K+3E 3"1, :/.&B3 45, )%3" #.&+ )&: 3=./.,3 )/+ ,+8@9--+BE 45, ,(+ /"", "1 "5/ 9"&9+=, .3 )4"5,

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    10To what extent can the food menu be

    controlled and adapted by us?

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    1/Are there any brands of food products that I

    have to purchase?

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    #5,,6F ;ICan you help me source better conditions from

    beer and food suppliers?

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    X89*9)< ;.To what extent can I determine prices for food

    and drinks?

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    ;1 Do I have to hire Belgian staff? K"5 )/+ D8++," /+9/5., 8"5/ "#& 3,)11>

    ;; Do you provide staff for every outlets?

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    ;CWhat kind of training would you provide and at

    whose expenses?

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    Y+6 #-85*-58+ ;3Are we free to choose whatever legal

    structure?

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