belgrade digital may 2012
TRANSCRIPT
Andrew DainesBrand Fair 8, Sava Centar, Belgrade, 29 May 2012
20+ years in travel and tourism
14 years with VisitBritain
Represented VisitBritain with European Travel Commission
Member of Tourism Management Institute
Member of ENAT
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200
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Babies borniPhones sold
Android devices activated
371378
700
(thousands)
Dream
Plan
Book
Experience
Reflect
Dream
Plan
Book
Experience
Reflect Being inspired by ‘travel
companies’ Traditional
advertising…with a modern twist?
Social media activity Games
Being inspired by friends’ experiences In a social gathering In a social media
space…maybe in real time!
Where? Everywhere!
Dream
Plan
Book
Experience
Reflect Web is the primary research
tool 85% use web in the
research / booking phase 22 site visits across 9.5
sessions before bookingSource: Nielsen 2010
One third of all browsing is on mobile devices
Source: tnooz, 2012
We value the opinions of others… 57% read other travellers’
reviews every timeSource: TripAdvisor
European consumers place more trust in peer reviews than corporate communications
Source: Forrester
Dream
Plan
Book
Experience
Reflect 70% UK adults say they
prefer to book online
To find the best price (54%)
Convenience (31%) Source: TravelMole / YouGuv 2011
Online travel bookings will represent a third of all bookings by end 2012
Source: TravelMole 2012
Some travel companies go further…
Dream
Plan
Book
Experience
Reflect The ‘always-on’
traveller: Is never far from
mobile device
Accesses mobile media
Checks-in
Could be tempted by a good offer
Posts, tweets, blogs, uploads… shares experiences
Mobile check-ins via foursquare / Facebook, US
2011 2012
Adult population 4% 10%
Source: Tnooz, May 2012
Dream
Plan
Book
Experience
Reflect Shares experiences
(posts, tweets, blogs, reviews…)
Is ready, willing and able to be a brand ambassador and inspire more visitors to your destination / hotel / attraction…make it easy and rewarding!
Keep in touch:
E-mail: [email protected]
Web: www.tourismventures.com
LinkedIn: linkedin.com/in/andrewdaines
Twitter: @AndyDaines