Experience the Results

Luxury. Lifestyle. Results. Event  Details:  An  indulgent  des1na1on  experience  where  celebrity,  entertainment,  music,  and  beauty  industry  leaders  will  connect  to  toast  the  67th  annual  Emmy  awards  in  the  heart  of  fabulous  Beverly  Hills.  This  is  a  chic  des1na1on  for  luxury  brands  looking  for  global  exposure  and  celebrity  branding  opportuni1es.  The  industry’s  leading  stylists,  models,  influencers,  Millennial  trend  seHers,  YouTube  stars,  and  celebri1es  will  preview  jewelry,  fashion,  accessories,  makeup,  electronics,  travel,  automobiles,  alcohol,  and  a  diverse  variety  of  luxury  products.    Join  us  to  prepare  for  television’s  biggest  night  as  we  celebrate  alongside  some  of  its’  biggest  stars.  Celebrate  with  live  entertainment,  specialty  cocktails,  unique  brand  ac1va1ons,  and  live  streaming  on  social  media  plaNorms  to  reach  fans  and  consumers  worldwide  in  real  1me.    Who  will  a)end:  Emmy  Nominees,  Presenters,  Agents,  Managers,  Stylists,  Publicists,  YouTube  Stars,  Influen1al  Bloggers,  Millennial  Trend  SeHers,  Models,  &  Music  Industry  Leaders  We Deliver: Celebrities, High Net Worth Individuals, Agents, Managers, Stylists, YouTube Stars, Influential Bloggers, Millennial Trend Setters, Fortune 500 CEOs, Models

Media Opportunities Broadcast: NewsVideoWeb, Mingle Media TV, Starcam!Photographers: Wireimage Print/Online: Beverly Hills Courier, Bizbash, Buzzfeed, Examiner.com, Life & Style, Los Angeles Magazine, My Daily.com, People, Press Pass LA, Splash Magazine, Star Magazine, Stylenetwork.com, Synergistic Productions, The Arriviste, Tolucan Times, Wetpaint, Fabfitfun, Genluxe, Guest of a Guest, Haute Living, Hollywoodlife.com, Hollywood Today, In Touch Weekly, LA Daily News, LA’s The Place, Angeleno Magazine

Outlet Unique Visitors Visits Per MonthABCNews.Go.Com N/A 28,452,000Alleyesonwho.com N/A 77,000Dailymail.co.uk 10,729,790 20,080,346Eonline.com 7,460,064 29,734,712Examiner.com 9,598,152 27,130,894Gotceleb.com 80,791 620,355Guestofaguest.com 54,480 570,871Hautecelebs.com 74,471 110,056Hollywoodtake.com N/A 380,571Wetpaint.com 2,087,933 25,034,572Zimbio.com 3,699,090 14,877,313

Audience Demographics

Our target audience will consist of high net

worth business leaders, celebrities, socialites,

Millennial trend setters, YouTube stars,

television & entertainment professionals.

Age: 21-4462% Female38% Male Ethnicity55% Caucasian25% African American15% Hispanic5% Other Average Income $1,000,000+ Education: College Degree 91% Postgraduate study 45%Real Estate ValueHome valued over $1.7mil 93%Own additional real estate 64%Own vacation/second property 56%Expenditures in the last 6 months Purchased luxury watches 89%Purchased fine jewelry 91% Consumer CharacteristicsDrive Luxury CardsBelong to Private ClubsTake Domestic Spa VacationsShop at Luxury Retailers Frequently Dine at High End Restaurants OftenDrink Premium Liquor/Wine/Champagne

 

Presenting �Partner Sponsorship

Partner Marketing Benefitsü  Recognition as the exclusive presenting title sponsorü  Brand exclusivity within categoryü  Customized brand campaign surrounding eventü  Brand logo included on visual display screensü  International brand visibility through live streaming social media platforms on a

weekly basis leading up to and during the eventü  On-air promotion by celebrity hosts during live streaming at the eventü  Prime logo placement on step & repeatü  Inclusion in all press distribution; pre & post eventü  Inclusion in all social media campaigns across all platforms (Facebook, Twitter, & Instagram) ü  Moderated live chat with integrated interactive special feedsü  Interactive polls and trivia leading up to eventü  Brand giveaways to consumers worldwide leading up and during the event for

maximum exposureü  Photo opportunities with attending celebrity guests and VIPsü  Highlights with presenters, nominees, hosts, and influencersü  Opportunity to gift media and influencers directly ü  Guaranteed 1 million social media impressions leading up to and during ü  the event with reporting and trackingü  Publicist assigned during event to ensure deliverablesü  Post event advertisement with media partnerü  Post event photos and video reel recap for brand portfolioü  Customized marketing initiatives to ensure return on investment and ü  maximum brand exposure  

Social Media ActivationYour brand wants to connect, engage, and resonate with Millennial trend setters, YouTube stars, affluent consumers, celebrities, and Emmy nominees. But how to reach them? The world of marketing results has gone digital and the social media team at Bellafortuna understands how to generate the brand awareness and sales results that you and your brand require better than anyone else in the marketplace. Engaging with YouTube stars, Millennial trend setters, influential celebrity and fashion bloggers, and running aggressive audience growth and engagement campaigns across Facebook, Twitter, Instagram, and live streaming twice weekly on Periscope, our social media team is guaranteeing that every sponsor at any level will receive at least 500,000 measurable impressions that are tracked using cutting edge hash tag tracking technology. At the presenting sponsor level brands are guaranteed at least 1 million measurable impressions that are tracked and reported back to you and your marketing team monthly.

Twitter and Periscope Live Streaming: It is common knowledge in marketing circles that video is the most effective form of marketing, but YouTube is stagnant. The viewer can comment, but there is no interaction beyond liking, commenting, or sharing. The emerging live streaming technology that launched mid March 2015 with the Periscope and Meerkat platforms has changed the game for marketing teams. Now, with the click of a button, you are streaming live to millions of global viewers who can post comments, like what you are doing, or ask you questions. Periscope offers 24 hour retention of live streaming videos to your brand profile, so more fans are able to view and engage with your content. Not only will your brand be live streaming as we Toast Life at the Emmy Experience, but we will be live streaming twice weekly with Emmy nominees, celebrities, Millennial trend setters, YouTube stars, and bloggers leading up to the event.

Facebook: Targeted Facebook advertising has been proven over the last three years to deliver more targeted, engaging results than any other social media platform in the marketplace today. Our original curated content campaigns ensure that your brand is highlighted at least once weekly, with giveaway contests, videos, and photos created just to Toast Life at the Emmy experience.

Instagram: Currently the fastest growing social media platform in the market, Instagram shares lifestyle and luxury brands better than any other platform in the marketplace. Our team connects and aligns your brand with some of the top fashion, luxury, and lifestyle Millennial influencers and YouTube stars to ensure that you achieve a level of organic growth that exceeds all expectations.

RESULTS: Results focused social media tracking like your brand has never experienced before gives your entire marketing team the data to support your investment. With a unique trackable hash tag and conversion pixels to ensure maximum trackability, our team provides monthly reports for your team to ensure that we are exceeding all of our key performance indicators for your brand. Led by one of the industry’s leading social media strategists, we coordinate and collaborate to customize your brand’s social media initiatives.

Here’s how it works

bellafortuna Team

Nathan Smith SmithDurant Founding Partner!

Nathan is a coach and mentor for modern-day

businesses and is regarded as a highly-accomplished and sought after trouble-shooter. He has had the rare privilege to work with a diverse range of businesses

and with an equally diverse range of business owners and leaders. An Australian with global

experience coaching business executives across the globe, Nathan is known as a leader among leaders. 

Michael Durant SmithDurant Founding Partner!

 Michael is a creative genius known for his branding expertise with a human approach. From BB King to

Les Brown, Michael is known for working with Emmy award winning producers, Grammy award winning musicians, and business leaders to craft a

compelling personal brand that resonates with consumers. With years of real world experience in

branding, Michael knows how to deliver an experience that brings imagination to reality.    

Krista Whitley SmithDurant Chief Digital & Social

Media Strategist !  

Krista is a digital and social media marketing consultant with an award winning background as a serial entrepreneur. She has won a mountain of fast growth awards as a fast growth entrepreneur, served

as Chief Marketing Officer for tech Venture Capitalist Ryan Negri, and consulted with some of

the world’s most prestigious brands on social media initiatives. A well known blogger with

www.keepinupwithkrista.com, Krista is an in demand public speaker and thought leader on the topic of results focused social media for brands. 

Contact CEO and Visionary Anita Thompson at Bellafortuna Beverly Hills(310) 247-1104info@bella-fortuna.comwww.bellafortunaent.com  

Experience the

Results