belleview pool business plan 2016

Belleview Pool Business Plan

Belleview Pool

Business Plan 2016


Table of Contents

Executive Summary…………………………………………… 3

Strategic Direction…………………………………………….. 5

Current Conditions……………………………………………. 6

Appendix A-Handbooks, fiscal forms, reports, etc………………….. A1


Executive Summary

Vision:

“Provide a family friendly, safe and clean aquatics destination for the residents of the City of

Steubenville and surrounding communities.”

Goals:

Goal 1- Ensure the facility is a safe, family friendly and clean facility that meets the needs

of the constituents.

Goal 2- Increase daily pool attendance and maximize the use of the City pool.

Goal 3- By maximizing pool use through additional concessions, marketing and facility

rentals, aquatics generated revenue will average 10% of total aquatics expenses and pool

maintenance costs.


Belleview Community Pool Overview

One of the key missions of the City of Steubenville Parks and Recreation Department is to

provide the maintenance and upkeep of the facilities and provide safe and positive experiences to

all patrons that engage in leisure activities. On and off for several years the City has operated

and provided programming and use of the Belleview Community Pool.

The purpose of this business plan is to establish a strategic direction for the Belleview

Community Pool that results in maximizing the potential of the pool, increase the number of

residents who use the pool and increase revenues generated by the pool.

To make all of this possible and to develop a unique brand and image for the facility the City

will actively market and promote the pool by following a to be determined branding and

marketing plan.


Strategic Direction

Goal 1- Ensure the facility is a safe, family friendly and clean facility that meets the needs

of the constituents.

Objective- Complete needed renovations and upgrades to the facility.

Strategy: Replace baby pool area with new splash/spray area, remove existing pool

slide and install new model, install new features that enhance the aquatic experience.

Objective- Develop a consistent record keeping methods that will track pool cleanliness,

safety and appearance.

Strategy: Provide training and handbook guidance to all pool staff.

Strategy: Monitor records and ensure accurate records are being kept. Use of

consistent record keeping methods and forms for fiscal management, daily counts,

chemical balances, etc.

Strategy: Post signage indicating patrons may call the parks and recreation offices

with concerns or complaints.

Goal 2- Increase daily attendance and maximize the use of the City pool.

Objective- Develop a programming schedule that increases pool use and appeal.

Strategy: Provide senior swim times that allow patrons over the age of 55 use of the

pool before pool opens to the general public.

Strategy: Schedule Dive In Movie Nights, themed parties and other events.

Goal 3- By maximizing pool use through concessions, marketing and facility rentals,

aquatics generated revenue will average 10% of total aquatics expenses and pool

maintenance costs.

Objective- Develop a limited profitable menu, pool pass sales and rental schedule

Strategy: Provide an easy to serve menu of foods that are cost effective and popular

with youth. Foods to include hot dogs, pizza, popcorn, etc.

Strategy: Increase marketing for the sale of family pool passes, market ease and

safety of pool and increase marketing for facility rentals for youth birthday parties, etc.


Current Conditions

The City of Steubenville currently operates the Belleview Community Pool seasonally

during the months of June, July and August. In 2016 the department will operate the

concession stand attached to the pool to increase revenue generated by the facility. The

Parks and Recreation Department will also market the pool for private after hour rentals

depending on staff availability.

Revenues and Expenses

For the fiscal year 2016 the City has budgeted approximately $53,548.31 to staff, maintain

and operate the pool.

To pay for these expenses, the City has several revenue categories including: daily

admission fees, season passes, pool rentals for private use and concession sales.

A copy of the 2016 budget is attached in the appendix of this document.

Current Facility

The Belleview Community pool features a 22,000 gallon swimming pool, 3 feet deep at its

shallowest end and 5 foot 4 inches at its deepest end. A smaller two foot deep baby pool is

adjacent to the pool house. The pool house features showers, restroom facilities and an

area for staff to store cleaning supplies, pool equipment and a pool manager’s desk.

Adjacent to the pool is the Belleview Clubhouse, a three story WPA built facility that

features maintenance offices, a rental hall and private third floor residence. It also features

the concession stand area with three compartment sink, counter space and other

equipment.

An ADA compliant chair lift was installed in 2014-2015. Other projects identified for

replacement/repair include the sand in the filtration system, replacement slide or other

splash features and repainting of the main and baby pool.


Staffing

Based on safety requirements the following is the proposed staffing levels for the operations

of the pool and concession areas.

C= Cashier LG= Life Guard PM= Pool Manager/Assistant Pool Manager

10a-11a 12-1p 2-3p 4-5p 6-7p 7:30-

10p

Monday

Closed Closed Closed Closed Closed Closed

Tuesday

C-0

LG-2

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

Rentals

Only

Wednesday

C-0

LG-2

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

Rentals

Only

Thursday

C-0

LG-2

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

Rentals

Only

Friday

C-0

LG-2

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

Rentals

Only

Saturday

C-0

LG-2

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

Rentals

Only

Sunday

C-0

LG-2

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

C-3

LG-5

PM-1

Rentals

Only

*** Lifeguard levels may need to be adjusted per bather load requirements.***

***Rentals will only be available if lifeguard staffing is available.***


Hours of Operation

Monday Closed

Tuesday 11a-12p Senior Swim

12p-7p Open Swim

Wednesday 11a-12p Senior Swim

12p-7p Open Swim

Thursday 11a-12p Senior Swim

12p-7p Open Swim

Friday 11a-12p Senior Swim

12p-7p Open Swim

Saturday 11a-12p Senior Swim

12p-7p Open Swim

Sunday 12p-7p

Rentals will be available Tuesday-Sunday from 7:30-10pm pending lifeguard availability.

Admission Rates

Daily Children and Senior $4.00

Daily Adult $5.00

Child Pass $70.00

Adult Pass $95.00

Senior Pass $70.00

Family Pass $150.00

Pool parties are available. Rental rate is $250.00 +$125.00 deposit. This rate pays for a

minimum of 4 lifeguards, one pool manager or assistant manager and 2.5 hours at the pool.


Concession Sales

To generate additional revenue at the Belleview Community Pool the Parks and Recreation

Department will be operating the concession stand as part of the operations of the Pool.

A cost analysis of the sales lists the proposed menu items, their sale price and the potential

net profit.

Staff will also develop “meal packages” to potentially promote additional sales. More items

may be added as the season progresses if the need is to be found.

Concession Stand Purchases

Hydroin Ammonium Sanitizer Test strip $9.75*

Sanitizing Tablets $8.83*

Disposable Food Service Gloves $8.16*

Commercial 9 roller hot dog machine with guard $159.97

Hot dog boats (3,000) $54.98

Hot dogs (case 80) $14.97

Mustard packet (200) $5.38

Ketchup packet (200) $9.98

Napkins (200 sheets, 6 packs) $10.96

Commercial popcorn machine 8oz $152.30

Flavacol salt for popcorn (12-2lb cartons) $21.00

Popcorn bags (500) $6.88

Popcorn scoop $10.99

Bulk popcorn (50lbs) $34.98

Popcorn Popping oil $9.98

Pizza (with oven) Case with 96 slices $48.00

Case bottle water $3.98

Case canned pop $10.48

Case chips $11.98


Case Flavored Freeze Pops $2.84

Dish soap $1.00

Food service tongs $6.00

*denotes purchases required by health department

Total $603.83


Cost analysis hot dogs

Serving trays 12 packs $48.66 per case 3000 trays per case

$48.66/3,000 = 2 cents each

Mustard Packets 200 packets $5.39 a case

$5.38/200= 3 cents each

Ketchup Packets 200 packets $9.98 a case

$9.98/200= 5 cents each

Hot Dogs 80 dogs per chase $14.97 a case

$14.97/80= 19 cents each

Buns $1.89 for 16 count

$1.89/.16=12 cents each

Cost per hot dog (Factoring one ketchup packet used) = 38 cents per hot dog

Sell hot dog for $1.00

Profit per dog 62 cents


Cost Analysis Popcorn

Popcorn Salt

$21.00 for case of 12 = $1.75 each

$1.75/20 servings per container = 8 cents

Popcorn Bags

$6.88 for case of 500 bags= 1 cent each

Popcorn

$34.98 for 50lbs of kernels or .69 cents per pound

.69/ 20 servings= 3 cents

Popping Oil

$9.98 per gallon. 16 cups = .61 cents

.61 cents / 16 tablespoons (amount needed to pop)= .4 cents

Cost per bag of popcorn= .16 cents

Sell popcorn $1.00 a bag

84 cent profit per bag

Cost analysis Pizza

Case of pizza + rental of pizza oven (96 slices of pizza) is $46.00

Cost of pizza per slice is 48 cents

Sell pizza for a $1.25 per slice

.77 cents profit per slice of pizza


Cost analysis Bottled Water

40 pack of bottled water is $3.98

Cost of water per bottle 9 cents

Sell water for $1.00 a bottle

.91 cent profit per bottle of water

Cost analysis Bags Chips

Case of 42 bags $11.98

Cost per bag is 28 cents

Sell chips for .75 cents a bag

.47 cent profit per bag

Cost analysis Flavored Freeze Pops

Cost of 36 pops $2.84

Cost per pop is 8 cents

Sell pops for 50 cents

.42 cent profit per pop

Cost analysis Canned Pop (Pepsi)

$10.48 per case of 36 cans

Cost per can is .29 cents

Sell can for .75 cents

.46 cent profit per can


Appendix A

belleview pool business plan 2016

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