belmonte clothing franchise presentation franchise expo in
DESCRIPTION
Belmonte Retail Clothing and Apparel Franchise OpportunityTRANSCRIPT
Clothing and Apparel Retail Franchise Opportunities
READY TO WEAR ….
BRAND POSITIONING• ENGAGING EXPERIENCE
– (DECOR, SERVICE, ENVIRONMENT)
• CONTEMPORARY PRICE POINTS – (LOWER PRICE THAN OTHER MARKET EQUIVALENT = HIGHER TURN OVER PER
SQUARE FOOT)
• FASHION VALUE FOR MONEY – (TRENDS AND FASHION... BETTER THAN MOST IN REGULAR MARKET)
• QUICK RESPONSE – (FASTER FASHION... CLOSER RELATIONSHIP WITH DESIGN AND CONSUMER,
NARROW DESIGN TO CONSUMER WINDOW)
• INDIAN-ISED GLOBAL AESTHETIC– (SAME LOOKS AS GLOBAL BRANDS ENHANCED WITH AN INDIAN FLAIR)
CONSUMER PROFILE
• DEMOGRAPHIC– MIDDLE CLASS MALE , 21-35 YEARS, SEC A/B– METRO AND SUB-METRO BASE
• PSYCHOGRAPIC– SEEKS VALUE FOR MONEY – ASPIRES AND STRIVES FOR BETTER LIFE– SUCCESS IS IMPORTANT TO HIM– FASHION CONSCIOUS AND IS INFLUENCED BY CELEBRITIES– STEPPING INTO THE PROFESSIONAL WORLD AND REINVENTING HIS PERSONA
PRODUCT ARCHITECTURE
• CLASSIC - CORE & BASIC+
• FASHION - LOOK & COLLECTION DRIVEN / MUST HAVE ENSEMBLE
• NICHE - “SRK” LINE – SPECIAL OCCASION
• STRATEGY - ADDRESS TOTAL WARDROBE SOLUTIONS
- DELIVER AFFORDABLE AND FAST FASHION
AW - 09
AW - 09
AW - 09
PREVIEW – SS 10
MARKETING &
RETAIL
STRATEGY – MKTG.• PERSISTENT ADVERTISING
– DRIVE RECALL AND AWARENESS– BUILD IMAGERY
• EXPAND ROLE OF PR– PRODUCT EXPOSURE THROUGH FASHION EDITORIALS AND GIVE AWAY
PROGRAMS
• CUSTOMER RELATIONSHIP MANAGEMENT
• EVENTS – CREATE A BUZZ AROUND THE BRAND – IPL – KOLKATA KNIGHT RIDERS
CAMPAIGNS
• PRODUCT DRIVEN
• LOOK DRIVEN
• BRAND AMBASSADOR
BRAND AMBASSADOR
MEDIA
• MULTIMEDIA
– TELEVISION
– PRESS
– OUTDOOR
– CINEMA / MULTIPLEXES
RETAIL• DESIGN
– NEW DESIGN ROLL OUT– INTERNATIONAL ARCHITECT– MAKEOVER OF EXISTING STORES– CONCEPT STORE
• EXPANSION– COMPANY STORES– FRANCHISE STORES– LARGE DEPARTMENTAL STORES
RETAIL EXISTING
RETAIL EXISTING
RETAIL EXISTING
Presence in Large format stores Presence in Large format stores
TEAMS - DEDICATED
• FUNCTIONAL– PRODUCT – SUPPLY CHAIN – DESIGN– SOURCING
• BUSINESS– SALES– RETAIL
MIX OF YOUTH AND EXPERIENCE
FABRIC BELMONTE - 3 BAYS
ARTICLE PACKS
SHIRTING 300
SUITING 240
COMBO 180
TOTAL 720
W103 - 1 W103 - 2 W103 - 3