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BeMyEye, your eye inside the store. Crowdsourced field audits. January 2016

www.facebook.com/bemyeye www.twitter.com/bemyeye

BeMyEye Srl - Piazza Castello 11, 20121 Milano, Italy BeMyEye UK Ltd - One Euston Square | London | NW1 2FD BeMyEye FR - 6 rue de Laborde, 75008 Paris BeMyEye DE GmbH - Schumanstrasse 12 52146 Würselen

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The importance of the in-store experience

Ciò che un potenziale cliente trova nel punto di

vendita è determinante

nella decisione di

acquisto. I Brand vogliono visibilità per i loro

prodotti, i Retailer desiderano un'ottima

customer experience.

What a customer finds in the point of sale

is at the basis of the purchase

decision. Brands want visibility for their

products, Retailers seek a perfect

customer experience.

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The demands of Marketing, Trade and Sales

Is the new product available

  on the shelves?

The current promotion

is clearly marked?

Is my product often in out of stock?

The new display is

available in all stores?

Do promoters well interact with customers?

How’s my brand visibility compared to my competitors?

How can I get many sales

leads from shop owners?

Do they recommend my product?

The windows

are set up correctly?

Distributors and merchandisers

Do their job? Is the shelf

layout as agreed?

In-store

investments need

to be measured

but your own agents and

merchandisers might not be able

to visit many points

of sale in a short

time.

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Field intelligence in crowdsourcing.

BeMyEye helps brands and retailers to get perfect store execution crowdsourcing real world analytics at the points of sale.

Store checks, mystery shopping and other forms of field monitoring are performed thanks to a widespread network of over 150,000

Eyes, on-demand workers using an app.

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How it works

Brief, questionnaire setup and address

geocoding

Publishing of the campaign

Data receiving from the field

Validation of jobs done

Results

Customer and BeMyEye share the objectives of the research: - Preparation of the

questionnaire with instructions on what to detect (products, POP, pricing, approach from sales reps etc.); - Geocoding of addresses to be visited.

The eye reads the Job’s instructions and evaluates the pay.

The first available Eye, picks the job, goes to the

location, checks-in via

GPS, fills the tasks with

the requested answers

and pictures, uploads the completed job.

BeMyEye’s platform receives the completed jobs that gets checked and validated by our staff. Job that do not match a minimum quality are rejected a re-published.

The customer logs to BeMyEye.com where he can see the results in real time. As the campaign proceeds, more data arrives and the customer will use the tools of the site to evaluate them.

The questionnaire is posted on the map of the app at each address. The app alerts the Eyes in the vicinity of each available Job.

BeMyEye provides business critical,

actionable data to Brands and Retailers

from the point of sale. At lighting speed!

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Each Eye sees Jobs posted on the map of the app. He opens one in his vicinity and, if he finds it interesting, he reserves it. The Eye goes to the location, checks-in via GPS and completes the tasks. Once completed all the tasks, the Eye uploads the job.

Screenshots from the app

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Delivery

The customer logs to BeMyEye.com where he can analyze in real time the campaign results as they arrive. •  A report for each visit;

•  Photo galleries and online

analytics;

•  Data file in Excel

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BeMyEye’s solutions

Mystery Shopping. Interaction in disguise with sales staff to check behavior and service level.

Shop audit for Retailers.

Compliance check on guidelines given by the parent company (POPs, promotions, brands, products).

Census survey.

Classification of points of sale, assessment on brand coverage, analysis of highest potential shops.

Sales leads generation. Check the interest of a shopkeeper to start dealing with your products or services.

Dealer survey.

Short interviews with the sales staff

Store view for Brands. Shelf check to verify presence, out of stock, facing, eye level, attention getters, promotion, prices.

Promoter check. Check hostess presence and conformity assessment on their behavior

Shopping & Usage

Experience Eyes act as consumer, they shop , test a product and evaluate it in a questionnaire

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…to support your business processes

Assortment check at the POS

We create alert systems that warn agents / dealers when the marketing mix is below your expectations.

Sales Training

We check if sales reps or dealers follow your guidelines when explaining your products. We measure the quality of the interaction with customers.

MBO

We build KPIs based on the presence of products and promotional materials that contribute to the evaluation and incentives for agents, distributors and merchandisers.

Develop business potential on the field

We collect names of shop owners interested in being contacted for marketing actions. The redemption is much higher compared to direct marketing.

Check affiliated POS

We shorten the distance between you and your affiliates, periodically checking if the interior layout and communication meets your guidelines.

Check visibility of promotions

We monitor the proper deployment and the performance of your promotions or of those of your competitors.

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Our Strategic Competitive Advantage

Speed: in modern trade 70% of stores are

visited on the 1st

day of a BeMyEye campaign.

Vs. Incumbents

•  Speed

•  Numerosity (census vs sampling)

•  Capillarity

•  Price

•  Certification of data

Vs. Newcomers

•  Speed

•  Numerosity

•  Capillarity

•  Data Integrity/reliability

•  Internationalization capability

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Key facts

Undisputed leader in Italy in crowdsourced audits

> 100 clients in 4 countries

> 100,000 stores visited > 1,200,000 pictures uploaded

150,000 Eyes on the field

56,000 Facebook fans

Biggest campaign: 50k jobs

Avg. completion rate > 90%

More than 10k jobs available daily

4.5/5 rating on App Store and 4.3 on Google Play