bemyeye, your eye inside the store. crowdsourced field audits.intro+eng.pdf · brand visibility...
TRANSCRIPT
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BeMyEye, your eye inside the store. Crowdsourced field audits. January 2016
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BeMyEye Srl - Piazza Castello 11, 20121 Milano, Italy BeMyEye UK Ltd - One Euston Square | London | NW1 2FD BeMyEye FR - 6 rue de Laborde, 75008 Paris BeMyEye DE GmbH - Schumanstrasse 12 52146 Würselen
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The importance of the in-store experience
Ciò che un potenziale cliente trova nel punto di
vendita è determinante
nella decisione di
acquisto. I Brand vogliono visibilità per i loro
prodotti, i Retailer desiderano un'ottima
customer experience.
What a customer finds in the point of sale
is at the basis of the purchase
decision. Brands want visibility for their
products, Retailers seek a perfect
customer experience.
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The demands of Marketing, Trade and Sales
Is the new product available
on the shelves?
The current promotion
is clearly marked?
Is my product often in out of stock?
The new display is
available in all stores?
Do promoters well interact with customers?
How’s my brand visibility compared to my competitors?
How can I get many sales
leads from shop owners?
Do they recommend my product?
The windows
are set up correctly?
Distributors and merchandisers
Do their job? Is the shelf
layout as agreed?
In-store
investments need
to be measured
but your own agents and
merchandisers might not be able
to visit many points
of sale in a short
time.
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Field intelligence in crowdsourcing.
BeMyEye helps brands and retailers to get perfect store execution crowdsourcing real world analytics at the points of sale.
Store checks, mystery shopping and other forms of field monitoring are performed thanks to a widespread network of over 150,000
Eyes, on-demand workers using an app.
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How it works
Brief, questionnaire setup and address
geocoding
Publishing of the campaign
Data receiving from the field
Validation of jobs done
Results
Customer and BeMyEye share the objectives of the research: - Preparation of the
questionnaire with instructions on what to detect (products, POP, pricing, approach from sales reps etc.); - Geocoding of addresses to be visited.
The eye reads the Job’s instructions and evaluates the pay.
The first available Eye, picks the job, goes to the
location, checks-in via
GPS, fills the tasks with
the requested answers
and pictures, uploads the completed job.
BeMyEye’s platform receives the completed jobs that gets checked and validated by our staff. Job that do not match a minimum quality are rejected a re-published.
The customer logs to BeMyEye.com where he can see the results in real time. As the campaign proceeds, more data arrives and the customer will use the tools of the site to evaluate them.
The questionnaire is posted on the map of the app at each address. The app alerts the Eyes in the vicinity of each available Job.
BeMyEye provides business critical,
actionable data to Brands and Retailers
from the point of sale. At lighting speed!
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Each Eye sees Jobs posted on the map of the app. He opens one in his vicinity and, if he finds it interesting, he reserves it. The Eye goes to the location, checks-in via GPS and completes the tasks. Once completed all the tasks, the Eye uploads the job.
Screenshots from the app
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Delivery
The customer logs to BeMyEye.com where he can analyze in real time the campaign results as they arrive. • A report for each visit;
• Photo galleries and online
analytics;
• Data file in Excel
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BeMyEye’s solutions
Mystery Shopping. Interaction in disguise with sales staff to check behavior and service level.
Shop audit for Retailers.
Compliance check on guidelines given by the parent company (POPs, promotions, brands, products).
Census survey.
Classification of points of sale, assessment on brand coverage, analysis of highest potential shops.
Sales leads generation. Check the interest of a shopkeeper to start dealing with your products or services.
Dealer survey.
Short interviews with the sales staff
Store view for Brands. Shelf check to verify presence, out of stock, facing, eye level, attention getters, promotion, prices.
Promoter check. Check hostess presence and conformity assessment on their behavior
Shopping & Usage
Experience Eyes act as consumer, they shop , test a product and evaluate it in a questionnaire
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…to support your business processes
Assortment check at the POS
We create alert systems that warn agents / dealers when the marketing mix is below your expectations.
Sales Training
We check if sales reps or dealers follow your guidelines when explaining your products. We measure the quality of the interaction with customers.
MBO
We build KPIs based on the presence of products and promotional materials that contribute to the evaluation and incentives for agents, distributors and merchandisers.
Develop business potential on the field
We collect names of shop owners interested in being contacted for marketing actions. The redemption is much higher compared to direct marketing.
Check affiliated POS
We shorten the distance between you and your affiliates, periodically checking if the interior layout and communication meets your guidelines.
Check visibility of promotions
We monitor the proper deployment and the performance of your promotions or of those of your competitors.
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Our Strategic Competitive Advantage
Speed: in modern trade 70% of stores are
visited on the 1st
day of a BeMyEye campaign.
Vs. Incumbents
• Speed
• Numerosity (census vs sampling)
• Capillarity
• Price
• Certification of data
Vs. Newcomers
• Speed
• Numerosity
• Capillarity
• Data Integrity/reliability
• Internationalization capability
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Key facts
Undisputed leader in Italy in crowdsourced audits
> 100 clients in 4 countries
> 100,000 stores visited > 1,200,000 pictures uploaded
150,000 Eyes on the field
56,000 Facebook fans
Biggest campaign: 50k jobs
Avg. completion rate > 90%
More than 10k jobs available daily
4.5/5 rating on App Store and 4.3 on Google Play