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Advanced measuresor companies to increase

public transport useo their employees


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Bistrita

Bologna

Graz

Maribor

Brno

Sofia

Zilina

Palma de Mallorca

The project BENEFIT assists public and pri-

vate companies as well as their employees to

switch rom the private car to public trans-

port. The aim is to conserve 2.3 million litres

o uel and 5.600 tons o CO2, respectively peryear by the end o the 36 month project time

(start: September 2008) by using awareness

raising activities and highlighting the advan-

tages o public transport.

Europe-wide motorised individual

trac is on the rise despite the act

that uel costs increase continually

and even dramatically. Obviously,

energy-eciency and environmen-

tal awareness are contradictory to

the need o individuals to drive to

work in their personal car. To coun-

teract this trend by promoting at-

tractive alternatives in the area o

public transport, is one o BENEFITs

most important tasks.

BENEFIT has two essential target

groups: on the one hand the direct

beneciaries people working in

public and private companies using

public transport already or potentialnew users. On the other hand lobby

groups (trade unions, chambers o

commerce), public transport operators

as well as stakeholders in public and

private companies. These groups play

an important role as supporters or

current projects, but also as multipliers

or uture projects in other cities.

target groups

2.3 millionlitres o uel

less

2

Public transportinstead o private cars

7citiesin 7 countries


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MORE ENERGY SAVINGS

BENEFIT aims at reducing the total uel consump-

tion o passenger trac by 2% in the selected tar-

get area until the end o the project. Its planned

to increase this number 5 years ater the end o

the project to 5%.

FEWER POLLUTANTS

The transition rom private car to public transport

automatically reduces the emission o toxic sub-

stances. At the same time, broad awareness or

the importance o public transport with regard to

the quality o lie, air quality and the reduction o

pollutants shall be raised.

BENEFIT concentrates on the new member

states Czech Republic, Slovakia, Romania, Bul-

garia, and Slovenia as well as on the two Med-

iterranean countries: Italy and Spain.

7 cities rom these countries are BENEFIT project

partners: Brno, Zilina, Bistrita, Soa, Maribor,

Bologna and Palma de Mallorca. The cities es-

tablish local working groups, consisting o tra-

c experts and representatives o public trans-port operators, e.g. trade unions, chambers o

commerce, public transport companies, and

universities. The whole project is coordinated

by Austrian Mobility Research (Graz).

Project partner cities

MORE PUBLIC TRANSPORT IN CITIES

It is intended to increase the number o public

transport passengers by active awareness raising

tasks, new inormation paths, innovative incen-

tives and an improved public transport oer. The

project strives to increase the number o public

transport users in selected target areas o the

7 BENEFIT partner cities by 20%.

LESS INDIVIDUAL TRAFFIC

The attractiveness o public transport is increased

by companies cooperating with public transport

operators, e.g. by reduced tickets or employees.

This automatically results in a reduction o indi-

vidual trac.

ROLE MODEL FOR OTHER CITIES

Other cities can use measures and results oBENEFIT as role models or their own mobility

work. Thereore, it is important to communicate

the results properly and nation-wide as well as to

obtain multipliers.

5 objectivesBENEFIT has


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Each BENEFIT city possesses its individual challenges

in the area o trac. Measures o BENEFIT, devised

and implemented by the cities, are coordinated ac-

cordingly. However, all actions result rom the same

intention, namely to inorm about public transport,

to motivate new and existing users and to carry out

necessary organisational improvements.

Bistrita (Romania)

Bologna (Italy)

Brno (Czech Republic)

motivateand organise

Inorm,

INITIAL SITUATION

Daily approximately 9.000 persons travel

between the regions o Subcetate and

Valea Budacului respectively to reach the

centre o Bistrita. However, only 50% o

them use public transport. For compari-

son: in 1990 the number was still 75%.

MEASURES

Several specically trained mobility experts

inorm employees o companies about the

advantages o public transport. In addition,

there are new and attractive possibilities to

buy a ticket, as well as rafes or everyone

actively involved in the measures.

INITIAL SITUATION

Bologna, as an exhibition and convention

centre as well as an important inner-Ital-

ian interchange with a strong appeal or

industry and agriculture, is aced with the

typical trac concerns o a middle-sized

town. Heavy trac resulting in perma-

nent trac jams strongly aects citizensand environment.

MEASURES

The public transport operator negotiates

agreements with big companies and or-

ganisations, acilitating and encouraging

the use o public transport by employees,

e.g. reduced tickets.

INITIAL SITUATION

In Southern Moravia there are 380 cars or

every 1.000 inhabitants between 2001

and 2005 the number o car owners rose by

15%. Commuters mainly use their own car.

The University, a hospital and new shop-

ping centres located in the outskirts pose

additional problems to inner-city trac.

MEASURES

Face-to-ace communication and a direct

personal approach orm the core o the

implementation. Big companies and insti-

tutions urther motivate their employees

through rafes and inormation cam-

paigns by a mascot created especially or

public transport.


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Maribor (Slovenia)

Palma de Mallorca (Spain)

Sofa (Bulgaria)

Zilina (Slovakia)

INITIAL SITUATION

The Slovenian City o Maribor ghts against

heavily declining passenger numbers: While

in 2006 a total number o 225.000 tickets

were still sold, in 2007 the number was only

180.000. The introduction o public trans-

port to the highly requented industrial

zone Tezno with a high percentage o

young employees was constructed.

MEASURES

The implementation o measures is mainly

concentrated on the industrial zone o

Tezno. There, it is especially important to

strengthen the awareness or public trans-

port and to address the young target audi-

ence (e.g. by public transport internet bul-

letin boards, public transport hotlines).

INITIAL SITUATION

Public transport in the Bulgarian capital

currently undergoes a new structuring.

The present situation is very dicult. More

than 800.000 cars congest the roads. Since

public transport is slowed down by this

act the interest in using it is very low.

MEASURES

A mixture o measures, ranging rom pro-

motion (older & campaigns) and service

oers regarding the issue o public trans-

port, will be devised and implemented. In

addition, people are asked to actively deal

with their situation, or example by crea-

tive contests, e.g. special photo contestsreerring to public transport.

INITIAL SITUATION

Zilina oers its passengers new perspec-

tives or public transport, with an electron-

ic ticket system and real-time inormation

at bus stops. Nevertheless, the number o

passengers decreases.

MEASURES

A wealth o individual measures is sup-

posed to increase the attractiveness o

public transport. Part o it are mobile ex-

hibitions in busses as well as target group

orientated activities and the utilisation o

inormation and communication technol-

ogies, like e.g. promotion o public trans-

port through TV and radio spots.

INITIAL SITUATION

Approximately 18.000 persons, mainly stu-

dents, commute to the university campus

and its neighbouring business area (around

75% by car in spite o new subway). Subway

and bus lines also connect Palma with the

largest industrial estate in Mallorca, which

has almost 20.000 commuters. The vast ma-

jority o them also use their private car.

MEASURES

More accurate public transport planning

and special mobility packages will be devel-

oped to enhance public transport services

in the target areas. Inormation and pro-

motion strategies are considered essential

to increase public transport use because un-

sustainable mobility behaviours are deeply

rooted on the island.


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Austrian Mobility Research

FGM-AMOR

Jrg Kastelic

Schnaugasse 8a

8010 Graz, Austria

Phone: +43 / 316 / 81 04 51-36

E-mail: [email protected]

www.eu-beneft.eu

THE BENEFIT WEBSITE includes inormation

about the project and its results. It also con-

tains a News section, a Download Cen-

tre, a Link and Contact section. In ad-

dition, the BENEFIT website is linked to the

ELTIS website. ELTIS is Europes number one

web portal on urban transport and mobility

with more than 1300 case studies. Visit the

BENEFIT website and nd out more about

the partner cities, their starting points and

the contents o the project! Make use o our

European-wide network regarding mobility

management and sustainable eco-riendly

urban transport!

The sole responsibility or the content o this (webpage, publication

etc.) lies with the authors. It does not necessarily refect the opinion o

the European Communities. The European Commission is not responsi-

ble or any use that may be made o the inormation contained therein.

Concept & Design: Austrian Mobility Research FGM-AMOR

Contact

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