ben&andrew eurobest "how to write a book in one hour" presentation
TRANSCRIPT
#HourBook
@BENANDAND
Ground Rules:
Trust the process Be here now
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Chapter 1.
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“If you’re not prepared to be wrong, you’ll never come up with
anything original” – Ken Robinson
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So, what were you MOST wrong about?
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1. Write “1” on the top right hand corner
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1. Write “1” on the top right hand corner
Write at the top of the page
The thing I’ve been MOST wrong about in my life is…
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1. Write “1” on the top right hand corner
Write at the top of the page
The thing I’ve been MOST wrong about in my life is…
#HourBook
Then write your answer (half a page maximum)
1. Write “1” on the top right hand corner
What it led me to was…Write in the middle of the page
Write at the top of the page
The thing I’ve been MOST wrong about in my life is…Then write your answer (half a page maximum)
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1. Write “1” on the top right hand corner
What it led me to was…Write in the middle of the page
Then write your answer (half a page maximum)
Write at the top of the page
The thing I’ve been MOST wrong about in my life is…Then write your answer (half a page maximum)
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CAREFULLY TEAR OUT THE PAGE AND PASS IT TO THE END OF THE ROW
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Chapter 2.
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2a. Write “2a” on the top right hand
corner
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2a. Write “2a” on the top right hand
corner
Write any ENGLISH word in top left-hand
corner
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PASS YOUR WHOLE NOTEPAD TO THE PERSON ON YOUR LEFT
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IF YOU ARE ON THE END OF THE ROW - PASS YOUR NOTEBOOK TO THE PERSON IN FRONT OF YOU
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TAKE THE NOTEBOOK FROM THE PERSON ON YOUR RIGHT (or behind you)
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2a. [YOUR WORD]
Draw a picture (responding to the word in the top left-hand
corner)
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CAREFULLY TEAR OUT THE PAGE AND PASS IT TO THE END OF THE ROW
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2b. Write “2b” on the top right hand
corner
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2b.
Your brief is to fill the page with a drawing of a
snowman with a carrot for a nose, a scarf, top hat and
buttons.
Write “2b” on the top right hand
corner
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2b.
Your brief is to fill the page with a drawing of a
snowman with a carrot for a nose, a scarf, top hat and
buttons.
BUT IT’S LIKE NO SNOWMAN THE WORLD
HAS EVER SEEN BEFORE
Write “2b” on the top right hand
corner
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2b.
Your brief is to fill the page with a drawing of a
snowman with a carrot for a nose, a scarf, top hat and
buttons.
BUT IT’S LIKE NO SNOWMAN THE WORLD
HAS EVER SEEN BEFORE
Write “2b” on the top right hand
corner
NOW DRAW
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CAREFULLY TEAR OUT THE PAGE AND PASS IT TO THE END OF THE ROW
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How did that feel?
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“We must not be afraid of constant uncertainty…the unpredictable is the ground on which creativity occurs”
– Ed Catmull
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Chapter 3.
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“No one starts a creative endeavour without a certain amount of fear”
– Twyla Tharp
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What are you afraid of?
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3. Write “3” on the top right hand corner
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Write on the top of the page
Write “3” on the top right hand corner
My greatest fear when trying to be creative is…
3.
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Write on the top of the page
Write “3” on the top right hand corner
Then write your answer (half a page maximum)
My greatest fear when trying to be creative is…
3.
Write on the top of the pageMy greatest fear when trying to be creative is…
this HELPS me because… OR
Write in the middle of the page EITHER
Then write your answer (half a page maximum)
Write “3” on the top right hand corner
3.
this HINDERS me because…
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Write on the top of the pageMy greatest fear when trying to be creative is…
this HELPS/HINDERS me because…
Then write your answer (half a page maximum)
Write “3” on the top right hand corner
3.
Then write your answer (half a page maximum)
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CAREFULLY TEAR OUT THE PAGE AND PASS IT TO THE END OF THE ROW
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Chapter 4.
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“Creativity is just connecting things…the broader one’s understanding of the human experience the better design we will have”
– Steve Jobs
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Let’s connect two opposing things to create a new idea
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4a. Write “4a” on the top right hand corner
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4a.
Write on the top of the page
The thing I love about working in the creative industries is…
Write “4a” on the top right hand corner
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4a.
Write on the top of the page
The thing I love about working in the creative industries is…
Write “4a” on the top right hand corner
Then write your answer (half a page maximum)
4a.
Write on the top of the page
The thing I love about working in the creative industries is…
The thing I hate about working in the creative industries is…
Then write your answer (half a page maximum)
Write in the middle of the page
Write “4a” on the top right hand corner
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4a.
Write on the top of the page
The thing I love about working in the creative industries is…
The thing I hate about working in the creative industries is…
Then write your answer (half a page maximum)
Write in the middle of the page
Then write your answer (half a page maximum)
Write “4a” on the top right hand corner
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CAREFULLY TEAR OUT THE PAGE AND PASS IT TO THE END OF THE ROW
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Let’s play crazy love!
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What do you LOVE about working in the creative industries?
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CATCH!!
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What do you HATE about working in the creative industries?
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CATCH!!
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Make a pair with the person sitting next to you
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Use the thing we love to solve the thing we hate
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Using one of your notepads….
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4b. Write “4b” on the top right hand corner
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4b.
Our solution is…
Write “4b” on the top right hand corner
Write on the top of the page
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4b.
Our solution is…Then write a summary of your solution (one page maximum)
Write “4b” on the top right hand corner
Write on the top of the page
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CAREFULLY TEAR OUT THE PAGE AND PASS IT TO THE END OF THE ROW
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Chapter 5.
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“Poor people are the world’s greatest entrepreneurs”
- Muhammed Yunus
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What’s the best idea/innovation you ever came up with..?.#HourBook as a child ?
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What’s the best idea/innovation you ever came up with as a child ?
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5. Write “5” on the top right hand corner
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5. Write “5” on the top right hand corner
My greatest innovation when I was a child was…
Write on the top of the page
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5. Write “5” on the top right hand corner
My greatest innovation when I was a child was…
Write on the top of the page
Then write your answer
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CAREFULLY TEAR OUT THE PAGE AND PASS IT TO THE END OF THE ROW
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Chapter 6.
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“Groupthink breeds blandness” - John Hegarty
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To find out - read the book we’ve just written together
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Come to the “Creative Check-Out”
at 6pm Thursday
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To get a copy Tweet “I want #HourBook because…”
(then tell us why)
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Now to the edit…
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ROW G AND ROW H, PLEASE FOLLOW BEN & COLM TO THE WORKSHOP
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