bench mark company

8/8/2019 Bench Mark Company

1/19


2/19

Team

We would be initially having 7 members. Our board would be consisting one c.e.o. ; and one wholetime director

and rest five would be acting as part time directors. The boardscomposition might increase with expansion and growth of the business.

These are the names of the members:-

Priyadarshan

Suraj Suresh

Tanushree

Shankh

Vishwanathan

Chandru


3/19

Accomplishments & Qualifications

Priyadarshan- {age 40}- m.b.a in Christ University, has anexperience of 7 yrs as a production dept. head in Navneetpublication ltd.( India)., moreover he has played the role of a parttime director in I.T.C ltd. For 3 years.

Suraj- {age 35} m.b.a. in Christ University , he has worked as thechief in the supply chain department of Tata Steel , has donespecialization in marketing.

Suresh- {age 30}-holds engineering degree from,m.b.a. inBangalore University; experience in recycling mechanics.

Tanushree- {age 28}- holds engineering degree , has extensiveknowledge on envriornmental issues and recycling.

Shankh-{age 30}- m.b.a from I.I.M-B. Vishwanathan {age 50}- m.b.a ; C.A. (experience 19 years inaccounting field).

Chandru {age 43}- degree in law


4/19

Market Summary

We would be concentrating on educational institutions. wewould not only establish retail outlets in metros but wewould also be heading towards various other districts ofthe country so that we could easily capture the market by

setting up a standard and trying to make our products suitdifferent income levels through price modulations.

Presently we would be aiming to establish ourselves inthe market( within 2 yrs.). In future we would be targetingto spread our products throughout the length and breadth

of the country. (within 5 yrs). Then we would be aiming to globalize our products. within

10 yrs).


5/19

Contd.

Firstly we would be mainly concentrating to make a strong positionin Indian market and become a dominant leader.

After this achievement we would be acquiring a significant goodwillwhich would simplify our entry in the foreign market.

Our main players would be staples, sapna book house, etc.

As we are heading for a long term return and stability , therefore wewould be coming up with various discount plans and schemes.Depending upon the changing market situation we would bepracticing penetration pricing and skimming.

Mostly which we are heading towards is to enter each and everysmall districts, towns, etc. . We would not be limiting ourselves to

only metros we would be pricing our products keeping in mind theincome levels of consumers. This would make our position strongfrom others and there would always be an option to introduce andeliminate products according to the performance.


6/19

Opportunities

> Fast moving life creates difficulty to spend time on petty things.

so we would be providing various delivery facilities (* conditions apply). Andonline services.

>Today we are facing increasing environmental problems and stationeryproducts are also one of the major contributors.

Therefore we would be having a no. of recycling units established at variousparts of the country. This would also reduce our cost of production.Moreover this would significantly reduce wastes. Thus this would alsocontribute to our {corporate social responsibility}.

>we would be taking back old text books and provide 50% of its m.r.p.{*

conditions apply}. The amount which we would be paying in the form ofcoupon , with that coupon the customers can purchase stationeries fromany B.M. outlet anywhere in India.


7/19

Competitions

According to our study we have few competitors in ourfield. Here we are not talking about individual products.We are a company having myriads of different stationeryproducts. We come up with our own pricing policies.

Our competitive advantage would be to suit consumersof different income levels. And apart from metros wewould be entering other towns and districts.

Moreover we would be coming up with various creativediscount plans and policies. We would be having theseplans changing every week. This would make consumersinformed frequently. Thus it would increase interactionwith consumers which would also contribute to thepublicity of our products and company.


8/19

Business Concept

As our business majorly deals with chain of retail outlets thereforenot much of technology is required. But still we do have certainproducts that are manufactured by our recycling and productionunits.

Key technology (production)-basically we are utilizing siemenstechnology. Some of them are :-

1. Hydro pulp betel 2. hydro pulp machine; 3. univat; 4.Screw press machine; 5. calender machine; etc.

it has ability to produce 1000 sheets in 1week with just four laboures


9/19

Contd.

Concept- to make a variety of


10/19

Goals and objectives

Goals:-1. to establish ourselves in the market within 2yrs.(immediate goal).

2. to achieve customer satisfaction.(immediate goal)

3. to reach lower income grouppeople(within 5 yrs.) 4. to expand and grow throughout the

length and breadth of the country. 5. to globalize our business within 10 yrs.6. we are even aiming reach the villages with

our products.


11/19

Objectives

As far as share is concerned in our country we would beaiming to conquer a greater portion of it as we would bepracticing penetration pricing or skimming depending on thesituation. And targeting sales on the basis of income levels.

Our recycle units would play a significant role . It would

reduce our cost of production. Resulting in greater profits. Maintaining stability by introducing attention grabbing discount

plans and strategies. Penetrating into districts and towns apart from concentrating

on metros and by making branded products available atreasonable rates.

Generating employment


12/19

Risks and rewards

Risks :-> branded vs. unbranded products.

> recycled products are expensive

>government measures in recycling(licensing, laws and rules)

>segregation of waste.

>season.


13/19

Contd.

1. we would try to shrink down the price to a reasonable strataso that the question of non branded products are not there.

2. as far as people who are effected by weblen effect we haverecycled products for them which tends to be costly at times.

3. as far as segregation of wastes are concerned we

would have our company dustbins on various campusesand classes, even at offices and institutions wherestationery wastes are generated. Particular types ofwastes as specified will be collected every week.

4. We would be targeting the right season, the season whenadmissions are on and exams approach and accordingly wewould plan our strategies.


14/19

Key issues

Near term-1. attacking the middle income groupfollowed by lower income group.

2. trying to make a revolution in stationerybusiness by our recycling plans and strategies.

3. achieving market stability4. attaining goodwill through our best qualityproducts priced low initially.

5. Customer belief and satisfaction.

In case of any flaw in our entry to the market wewould then try to built reputation by starting withmetro cities , attaining goodwill and thenproceeding further.


15/19

Contd.

Long term-1. market leadership

2. globalizing our business.

3. achieving sophisticatedinternational quality

level.

4. attaining significant positionand reputation in the world

market.


16/19

Financial plan

We would be coming up with 15 retail outlets,based on the profitability and consumerpreference we would be expanding. As we haveboth production and recycling unit we would be

requiring huge amount of capital. We have an estimate of 30 crores initially andnearly 10 crs will be brought by the members ofthe company and remaining will be raised by theshares and debentures.

We are seeking for a long term return and basedon the products demand we would be pricing ourproduct.


17/19

Contd.

Our expected annual sales would be

24crs and we are estimating a profit

margin ranging from 2 3 crs.

We would be targeting to increase the rate

of profit by 30% p.a.


18/19

Resource requirements

Personnel we would be needing around 300employees and labors both skilled and unskilled.

Technology- we would be using Siemens technology .We would be having production unit forming section,press section, drying pulp and paper mill, calendarsection, glossary.

External- employees screening, cleaning, recyclingplant called deinking plant , etc

Finances we would be using ownership capital and

share capital. Distribution we would be hiring vehicles on contractbasis to make timely products availability.


19/19

Contd.

Promotion we would be using mass media,online advertisement , school and universitycampaigns , etc.

Products we would be dealing with a largevariety of stationery and electronic productsand gadgets. Moreover we would also havecollections of other good brands dependingupon situation.

Services provisions of home deliveryservices, online shopping, push & pullmarketing, coupon shopping services.

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