benchmark your webinar program [infographic]
TRANSCRIPT
Pre-Event Promotion
Email continues to dominate. On a scale of 1-5, email ranked 4.46
and was the top tool for promotion.
Scoring a 2.77 out of 5, social media is the second most widely used promotional tool for webinars.
Promote. Promote. Promote.
Webinars are widely accepted as a cornerstone of marketing programs, but the format’s success also means webinar hosts must optimize planning and execution to maximize their results. The following metrics provide a look at the best practices for promoting your webinars and online events.
PlanningPerfected
Popular social media
channels
USE THEM ALL
Best practices suggest 3 weeks
of promotion prior to the
webinar.
Response rates are highest during the 2 weeks before
a webinar. Get those invitations
out.30% to 40%
of visitors to a webinar landing page register for
the event.
Send at least one
reminder the day before event for
best results.
Limit registrationforms to 5-7
questions
is the magic number in terms of email campaigns deployed per webinar
All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars.
Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact [email protected]. For the complete infographic series on promoting your webinar from start to �nish, click here.
MON TUE WED
THU FRI SAT SUN
Mid-week days are cited as best days to host a webinar, with Tuesday and Wednesday
finishing in a dead heat.
Questions are
used to engage with
the audience on
54% of webinars
and polls are used
34% of the time.
While the majority of
respondents cited an
average of 300-500
webinar registrants,
the overall average
was 260 registrants.
Average webinar
attendance rate is
40%-50% of
registrants.
49% of webinars are
one hour in length
while 40% last
between 30 and 45 minutes.
?
The majority of webinar producers – 69% – are managing events with internal teams and utilizing a self-service platform.
Webinars are widely accepted as a cornerstone of modern marketing programs, but the format’s success also means webinar hosts must optimize their planning and execution to maximize their results. The following metrics provide a look at the best practices for hosting and executing your webinars and online events.
All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars.
Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact [email protected]. For the complete infographic series on promoting your webinar from start to �nish, click here.
Event Execution & Hosting
Webinars are widely accepted
as a cornerstone of modern
marketing programs, but the
format’s success also means
webinar hosts must optimize
their planning and execution
to maximixe their results. The
following metrics provide a
look at the best practices for
post-event promotion and
integration for your webinars
and online events.
However, most viewers watch webinars live, with fewer than 20% of total viewers accessing webinars on demand.
94% < 20%
Nearly all webinar hosts make events available on-demandafter the live event
Repurposing Web Content is on the Rise
89% 88% 65% 62% 59% 53% 51%
turn content into blog posts
promote on all social channels
use a hashtag to carry on social conversation
post on YouTube
use transcripts/Q&A for follow up content
turn content into short videos
post to SlideShare
Qualified Attendees
Nearly half (49%) of survey respondents said between 20% and 40% of their webinar registrants turn into qualified leads
Webinars rank as the top content format
in driving qualified leads 49%
Integration between webinar platforms and marketing automation systems is becoming a critical consideration, especially for lead scoring and lead nurturing
More than 50% of Marketo users said their webinars are currently integrated with their campaign tracking and reporting
+50%
Integration
Post-Event Marketing & Integration
All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars.
Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact [email protected]. For the complete infographic series on promoting your webinar from start to �nish, click here.