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Benchmarking Success Kate Nicholls Chief Executive ALMR Neil Morgan Managing Director Pubs & Restaurants Christie & Co Highlights of the ALMR Christie & Co Benchmarking Report 2017

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Page 1: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Benchmarking Success

Kate Nicholls

Chief Executive

ALMR

Neil Morgan

Managing Director – Pubs & Restaurants

Christie & Co

Highlights of the ALMR Christie & Co

Benchmarking Report 2017

Page 2: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

ALMR Christie & Co Benchmarking Report 2017

- Only authoritative survey of its type

- Launched 2007 – 11 surveys now undertaken

- Objectives:

- Critical performance indicators for sector

- Benchmarking your own performance

- Operator evidence for business valuations

- Messages to Government and suppliers

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 2

Page 3: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Survey Participants

- 55 companies - 69% respondents SMEs

- Almost 6,000 outlets across all trading styles

- 60% leasehold

- 86:14 commercial : industry

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 3

Page 4: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Respondents by Operating Type

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 4

Comparison of survey respondents to England & Wales outlet universe

11%

26%

32%

17%

4%2%

8%

15%

22%

32%

26%

1%3%

2%

0%

10%

20%

30%

40%

50%

Community Local Food-Led Casual Dining High Street Licensed

Accommodation

Nightclub Wine Bar

Outlet Universe

Survey Respondents

Source: CGA Strategy, ALMR Christie & Co Benchmarking Survey

Page 5: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Market Trends & Dynamics

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 5

England & Wales managed outlet universe as a percentage of total outlets

Community Local, 16%

Food-Led, 38%

High Street, 25%

Licensed

Accommodation, 6%

Nightclub, 3%

Wine Bar, 12%

0%

10%

20%

30%

40%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: CGA Strategy, Christie & Co Research and Analysis

Page 6: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Market Trends & Dynamics

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 6

Long-term trends in food and wet sales

0

20

40

60

80

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Pe

rce

nta

ge

of

To

tal

Re

ve

nu

e

Wet sales

Food sales

Linear (Wet sales)

Linear (Food sales)

Source: The ALMR Christie & Co Benchmarking SurveySource: The ALMR Christie & Co Benchmarking Survey

Page 7: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Market Trends & Dynamics

Long-term trends in other revenue

0

1

2

3

4

5

62

00

6

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

Pe

rce

nta

ge

of

To

tal

Re

ve

nu

e

Accommodation Machine income Other revenue

Source: The ALMR Christie & Co Benchmarking Survey

Page 8: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Market Trends & Dynamics

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 8

Like-for-like growth by market segment

0.6%0.7%0.7%

1.1%1.3%

2.7%

3.6%

5.1%

0%

2%

4%

6%

Casual DiningHigh StreetFood-LedEntire SurveyWine BarCommunity

Local

NightclubAccom-

modation

Source: The ALMR Christie & Co Benchmarking Survey

Page 9: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Market Trends & Dynamics

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 9

Like-for-like annual percentage change in turnover

3.7%4.3%

-1.8%

3.4%3.0%

4.9%

5.8%

4.8%4.2%

3.1%

1.1%

-4%

-2%

0%

2%

4%

6%

8%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: The ALMR Christie & Co Benchmarking Survey

Page 10: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Market Trends & Dynamics

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 10

Like-for-like growth by market segment – rebased from 2008

80

100

120

140

160

2008 2009 2010 2011 2012 2013 2014 2015 2016

Community Local Food-Led High Street Entire Survey RPI

Source: The ALMR Christie & Co Benchmarking Survey

Page 11: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

28%

5%

3%

7%

6%

3%

Payroll costs

Entertainment costs

Utility costs

Operations costs

Premises costs

Other ongoing costs

Source: The ALMR Christie & Co Benchmarking Survey

Operating Costs

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 11

Operating costs as a percentage of turnover

27.9%

5.3%

2.8%

6.6%

5.8%

3.2%

Payroll costs

Entertainment costs

Utility costs

Operations costs

Premises costs

Other ongoing costs

Source: The ALMR Christie & Co Benchmarking Survey

Page 12: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Operating Costs

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 12

Operating costs (excl. payroll costs) – percentage of turnover

0%

2%

4%

6%

8%

10%

2009 2010 2011 2012 2013 2014 2015 2016

Entertainment costs Utility costs Operations costs Premises costs Other ongoing costs

Source: The ALMR Christie & Co Benchmarking Survey

Page 13: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Costs by Market Segment

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 13

Operating costs as a percentage of turnover by market segment

0% 10% 20% 30% 40% 50% 60%

Community Local

Food-Led

Casual Dining

High Street

Licensed Accommodation

Nightclub

Wine Bar

Entire Survey Payroll costs

Entertainment costs

Utility costs

Operations costs

Premises costs

Other ongoing costs

Source: The ALMR Christie & Co Benchmarking Survey

Page 14: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Costs by Market Segment

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 14

Operating costs as a percentage of turnover by market segment

20%

30%

40%

50%

60%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Community Local Food-Led High Street

Source: The ALMR Christie & Co Benchmarking SurveySource: The ALMR Christie & Co Benchmarking Survey

Page 15: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Rent Costs

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 15

Leasehold estate rent as a percentage of turnover

0%

2%

4%

6%

8%

10%

12%

2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: ALMR Christie & Co Benchmarking Survey

Page 16: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Costs by Market Segment

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 16

Rent levels by market segment

9.7%

8.5%

10.2% 9.7%10.5%

10.0%

12.4%

9.4%

8.0%

9.1%

7.5%

9.5%8.8%

7.7%

11.2% 11.1%

8.5% 8.4%

0%

2%

4%

6%

8%

10%

12%

14%

Community Local Food-Led Casual Dining High Street Licensed

Accommodation

Nightclub Wine Bar Entire Survey Average Pub

Company Lease

per the RICS

2015

2016

Source: The ALMR Christie & Co Benchmarking Survey, the RICS

Page 17: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Costs by Agreement Type

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 17

Operating costs - tied leases vs commercial leases

28.2%

4.5%3.0%

6.2% 6.2%

2.0%

29.2%

3.2% 2.8%

7.2%

5.2%

2.8%

0%

5%

10%

15%

20%

25%

30%

Payroll Entertainment Utilities Operational Premises Other

Estates with Majority Tied Leases Estates with Majority Commercial Leases

Source: The ALMR Christie & Co Benchmarking Survey

Page 18: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Costs by Agreement Type

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 18

Rent costs as percentage of turnover by agreement type and year

9.4%

10.9%

12.3%

10.7% 10.6%

9.2%8.7%

11.4% 11.6%

10.7%

9.0%

10.4%

9.3%

8.4%

0%

2%

4%

6%

8%

10%

12%

14%

2010 2011 2012 2013 2014 2015 2016

Estates with Majority Tied Leases Estates with Majority Commercial Leases

Source: The ALMR Christie & Co Benchmarking Survey

Page 19: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Capital Expenditure

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 19

Capital expenditure as a percentage of turnover

6.1%

2.2%2.4%

3.2%

5.3%

2.9%

3.7%

4.1%

6.1%

0%

1%

2%

3%

4%

5%

6%

7%

2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: The ALMR Christie & Co Benchmarking Survey

Page 20: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Capital Expenditure

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 20

Capital expenditure as a percentage of turnover by tenure and market segment

7.3%

6.4%5.9%

6.8%

5.9%5.7%

4.9%

6.1%

6.7%

5.2%

0%

2%

4%

6%

8%

Community

Local

Food-Led Casual

Dining

High

Street

Licensed

Accom-

modation

Nightclub Wine Bar Entire

Survey

All

Leasehold

All

Freehold

Source: The ALMR Christie & Co Benchmarking Survey

Page 21: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Gross Profit Margin

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 21

Evolution of food and wet margins

50%

55%

60%

65%

70%

75%

2008 2009 2010 2011 2012 2013 2014 2015 2016

Gro

ss

Pro

fit

Ma

rgin

Wet sales gross margin Food sales gross margin

Source: The ALMR Christie & Co Benchmarking Survey

Page 22: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Gross Profit Margin

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 22

By market segment

65%68%

71%68% 67%

73%

64%67%

59%63%

69%

63% 62%

55%

62% 64%

0%

20%

40%

60%

80%

Community

Local

Food-Led Casual Dining High Street Licensed

Accommodation

Nightclub Wine Bar Entire Survey

Wet sales gross margin Food sales gross margin

Source: The ALMR Christie & Co Benchmarking Survey

Page 23: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Gross Profit Margin

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 23

Tied leases vs commercial leases

62%

68%71% 69%

40%

50%

60%

70%

80%

Wet Margin Food Margin

Estates with Majority Tied Leases Estates with Majority Commercial Leases

Source: The ALMR Christie & Co Benchmarking Survey

Page 24: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Messages to Government - Legislative Costs

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 24

Operations costs as a percentage of turnover

0%

1%

2%

3%

4%

5%

6%

7%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: The ALMR Christie & Co Benchmarking Survey

Page 25: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Messages to Government - Premises Costs

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 25

Premises costs as a percentage of turnover

0%

5%

10%

15%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: The ALMR Christie & Co Benchmarking Survey

Page 26: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Confidence and Outlook

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 26

Impact of Brexit on 2017 performance

2%

27%

64%

7%

0%0%

10%

20%

30%

40%

50%

60%

70%

Significant ContractionModerate ContractionBroadly FlatModerate GrowthSignificant Growth

Source: The ALMR Christie & Co Benchmarking Survey

Page 27: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Confidence and Outlook

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 27

Perceived accuracy of business rates revaluation

0%

7%

30%

39%

25%

0%

10%

20%

30%

40%

50%

60%

70%

Significantly

undervalues

Moderately undervaluesBroadly reasonableModerately overvaluesSignificantly overvalues

Source: The ALMR Christie & Co Benchmarking Survey

Page 28: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Confidence and Outlook

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 28

Passing on the costs of National Living Wage to consumers

9%

33%

44%

9%

4%

0%

10%

20%

30%

40%

50%

60%

70%

N/A - no material

increase in costs

Cost increases fully

absorbed

Up to half of the cost

increases passed on

Most of the cost

increases passed on

Cost increases fully

passed on

Source: The ALMR Christie & Co Benchmarking Survey

Page 29: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Confidence and Outlook

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 29

The Pubs Code – preference between tied and free-of-tie leases

11%

53%

37%

0%0%

10%

20%

30%

40%

50%

60%

70%

Remain tiedMixed, depending on each

asset

Free-of-tie Uncertain

Source: The ALMR Christie & Co Benchmarking Survey

Page 30: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

How ALMR uses the information

- Operator evidence for business valuations

- Valuation Office 2015 Business Rates Review

- RICS Valuation Guidance

- Campaigning

- Employment Policy

- Tourism Strategy & VAT

- Messages to Government

- Low Pay Commission

- Licensing Live Music

- Gaming Machine Taxation

Benchmarking Success - Highlights of the ALMR Christie & Co Benchmarking Report 2017 30

Page 31: Benchmarking Success...ALMR Christie & Co Benchmarking Report 2017 -Only authoritative survey of its type -Launched 2007 – 11 surveys now undertaken -Objectives: -Critical performance

Contact

Christie & Co

Neil Morgan – Managing Director – Pubs & Restaurants

[email protected]

Ted Darley – Director – Hospitality

[email protected]

Ramzi Qattan – Associate Director – Consultancy

[email protected]

The ALMR

Kate Nicholls – Chief Executive

[email protected]

David Sheen – Policy and Research Director

[email protected]

Lina Olea – Membership Marketing Manager

[email protected]