benefits of gsm communicationsimages.gsma.com/.../mwc13exhibitionandhospitality.pdf ·...

Exhibition & Hospitality

Opportunities

OVER FIVE BILLION CUSTOMERS ENJOY THE

BENEFITS OF GSM COMMUNICATIONS

WELCOME The GSMA Mobile World Congress combines the world's largest mobile

industry exhibition with an innovative and exciting congress featuring

leading mobile operators, vendors, and content owners from across the

world. The 2012 Congress featured 1,500 exhibiting companies and

occupied more than 73,000 square metres of exhibition and hospitality

space. The Congress also includes Global Mobile Awards, App Planet,

mPowered Brands, and more.

For the first time in 2013, Mobile World Congress will be held at Fira de

Barcelona Gran Via. This venue offers state-of-the-art exhibition space

designed by Japanese architect Toyo Ito. Fira de Barcelona Gran Via

boasts 220,000 square metres of exhibition space across eight halls

located in one of the major Barcelona business districts.

Come network with the impressive list of C-level attendees, premier

exhibitors, and captivating speakers while exploring numerous networking

opportunities all at the new location of Mobile World Congress. The venue

may be new, but Mobile World Congress continues to be the place where

the mobile industry comes to do business.

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MWC 2012 Event Highlights:

Attendees 67,176

Exhibiting Companies 1,500

Conference Attendees 9,660

Press & Media 3,380

Global Participation 205 countries

C-Level, Board, Vice Presidents 57%

HALL 1 and Hall 2: HOSPITALITY HALLS Hall 1 and Hall 2 host fully enclosed meeting and hospitality space.

Companies may choose either Space Only Hospitality (designed and

built entirely by the exhibitor) or our Business Suite shell scheme

package where we provide the room structure allowing your company

to customise the interior to your needs. A Meeting Room option is also

available in Hall 2 which includes structure and furniture.

These dedicated hospitality halls are ideal for hosting high-level

meetings, entertaining current and prospective clients, and serving as

a central hub for conducting private business.

All space in Hall 1 and Hall 2 are intended for meeting and hospitality

purposes only and must be fully enclosed with no exhibits.

Hall 1 and Hall 2

Open Hours: 07:00 to 22:00

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Floor plans for illustration purposes only. Subject to change without notice.

HALL 3: HYBRID HALL Hall 3 features a new stand concept to Mobile World Congress: the Hybrid Stand.

These stands combine both exhibition and meeting space into one footprint. Minimum

size stands are 200sqm with a mix of exhibition and hospitality. Mix should not be less

than 20%, i.e. 80% exhibition space and 20% hospitality or vice versa, or combination

in between. The hybrid stand gives exhibitors the unique ability to showcase their

products and services while hosting clients in custom designed private meeting space.

For all hybrid stands, the exhibition side will face the highlighted green aisles on the

plan. This will ensure attendee flow to the exhibit areas, while hospitality aisles can be

closed off with private walls.

For exhibitors’ convenience, Hall 3 has extended opening times and exhibitors must

ensure their stand is secured at all times.

Hall 3


Green aisles and centre aisle represent the exhibition aisles and cannot be built across. The

white aisles represent the hospitality side of the stand.


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HALLS 5, 6, and 7: EXHIBITION HALLS The heart of the exhibition will be in Hall 5, Hall 6, and Hall

7. These halls feature options for both Space Only and

Shell Scheme stands.

Designated areas within these halls are set aside as

meeting rooms, enabling clients to have meeting space in

close proximity to their exhibit stands. All meeting rooms

come as standard furnished meeting room packages.

Hall 5, Hall 6, and Hall 7


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HALL 8.1: APP PLANET EXHIBITION Hall 8.1 (App Planet) is a unique area focusing on the latest technology

from the fast-moving apps industry. With more than 200 app-specific

exhibitors in 2011, App Planet provides an abundance of opportunities

for developers and mobile professionals to mingle and discover apps in

action. App Planet features build options for Space Only and Shell

Scheme exhibit stands.

The popular Application Developer Conferences run by our partners are

housed in the ground floor of Hall 8 (8.0), and the exhibition space is

housed in the first floor (8.1).

Hall 8.1 (App Planet)


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EXHIBITION PACKAGES Exhibition stands are charged per square metre and can be booked as

an all-inclusive Shell Scheme package – a pre-built stand with basic

furniture and equipment – or as Space Only. All exhibitors receive an

allocation of complimentary exhibition passes for staff and guests, and a

free Gold Pass for Congress sessions. Also, exhibitors are included

within the Exhibition Catalogue, the official Congress website, and in the

Product and Services Directory within the Exhibition Catalogue and the

website.

Space Only

Completely customise and develop your stand from start to finish by

constructing your stand in a Space Only footprint. You have total control

over design, materials, and layout to best promote your products and

services or entertain prospective clients. Space Only stands include a

power supply.

Shell Scheme

This ready-made turnkey stand package minimises your expense and

allows your company to simply show up and start exhibiting. The

package includes:

Stand construction including company nameplate

Power supply

Lighting

Furniture

Shell Scheme Stands up to 18sqm

One white round table

Three chairs

One counter

One barstool

Wastepaper basket

Shell Scheme Stands above 18sqm

One white conference table

Six chairs

Two counters

Two barstools

Wastepaper basket

9sqm Shell Scheme Stand

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HOSPITALITY & MEETING ROOM PACKAGES A variety of hospitality and meeting space options are available to fit any

business meeting requirement. These rooms are available to be booked for

the entire Congress for your exclusive use Monday to Thursday.

Hospitality Suite and Meeting Room Locations

Hospitality Suites and Meeting Rooms are found throughout the venue. Hall

1 and Hall 2 are dedicated private meeting areas and provide a quiet

atmosphere for conducting meetings or entertaining clients. Hall 3 offers an

exhibition-hospitality hybrid option. Meeting Rooms also can be booked in

exhibit Halls 5, 6, 7, and 8.1 for easy access to exhibition stands.

Specifications for each hospitality and meeting room option are outlined on

the following pages.

Executive Hospitality Suites (Hall 2)

Executive Hospitality Suites are highly functional meeting rooms that offer

undisturbed privacy in a formal business setting. The Executive Hospitality

Suites are fully equipped allowing you to conduct your meeting with

minimal preparation and no hassle. Each suite includes:

One boardroom table

Eight chairs

Wastepaper basket

Coat stand

Coffee table

Basic AV equipment: projector and screen

Allocation of complimentary exhibition passes for staff and guests

The Executive Hospitality Suites share a communal reception area,

reception counter, refreshment area, and hostesses. Basic business

centre facilities and supplies are available along with tea, coffee, and

water.

Business Suite Meeting Room

Executive Hospitality Suite

Communal Reception Area Executive Hospitality Suite Interior

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HOSPITALITY & MEETING ROOM PACKAGES Business Suites (Halls 1 and 2)

Single or double door (larger suites), ceiling, power supply, carpet,

general lighting, company nameplate with interior fabric lining and

double skinned walls for extra sound insulation

Business Suites come unfurnished as standard

100-word company profile within the Exhibition Catalogue and on the

website

Company listing in the Product and Services Directory within the

Exhibition Catalogue and on the website

Allocation of complimentary exhibition passes for staff and guests

Space Only Hospitality (Halls 1 and 2)

Space Only Hospitality is available for companies needing a self-built

private space. This package includes space with power supply

allowing you to build your own fully enclosed space. Companies are

allocated complimentary exhibition passes for staff and guests, a

100-word company profile within the Exhibition Catalogue and on the

official Congress website, as well as a listing in the Product and

Services Directory within the Exhibition Catalogue and the website.

Meeting Rooms (Halls 2, 5, 6, 7, and 8.1)

Lockable single door, ceiling, carpet, furniture, company

nameplate, general lighting, and power supply

100-word company profile within the Exhibition Catalogue

and on the event website

Company listing in the Product and Services Directory within

the Exhibition Catalogue and on the event website

Allocation of complimentary exhibition passes for staff and

guests

Meeting Room

Option B – Rooms above 18sqm

Two white conference tables

Eight armchairs

Coat hanger

Wastepaper basket

Meeting Room Furniture Packages

Option A – Rooms up to 18sqm

One white conference table

Six armchairs

Coat hanger

Wastepaper basket

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HYBRID STAND New to Mobile World Congress is a hall completely dedicated to a hybrid model

stand. The hybrid stand combines exhibition with hospitality space in a single

location for companies to promote their brand and conduct business in one

footprint.

Minimum size stands are 200sqm with a mix of exhibition and hospitality. Mix

should not be less than 20%, i.e. 80% exhibition space and 20% hospitality or

vice versa, or combination in between.

There will be a series of main aisles where the exhibition portion of the stand

will face giving direct exposure to the attendees. The exhibition portion of the

stand must have a minimum of 50% of the sides open to ensure traffic flow.

The hospitality aisles will allow sponsors to build full walls for enclosed private

space perfect for client meetings.

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TOOLS FOR EXHIBITORS

Exhibitor Manual

The Exhibitor Manual contains all of the information, order forms, and details

you need to ensure a smooth build-up and successful show. The manual is

the central place for exhibitors to find answers to all logistical questions

regarding the show, submit compulsory forms that are required to participate,

and find out about all other aspects of the venue and surrounding amenities.

MWC Connect

My MWC is a custom event networking tool, exhibitor listing, and scheduling

tool for the MWC attendee community and features the premier tool to

promote and develop your brand to exhibitors via MWC Connect. Integrated

within My MWC and the Exhibitor Listing on the MWC event site, MWC

Connect empowers exhibitors to reach potential clients before, during and

after the event to arrange meetings, exchange ideas and make meaningful

connections. MWC Connect is available to all exhibitors at a minimal

additional cost.

Exhibitor Marketing Toolkit

The Exhibitor Marketing Toolkit aids exhibitors in maximising their company’s

performance before and during the Event. The toolkit will feature event logos,

web banners, and an e-mail template designed to help you promote your

participation at Mobile World Congress.

The Mobile World Congress offers a variety of services that help enhance your exhibiting experience.

These features showcase your products and services beyond the four days of exhibiting in Barcelona.

Exhibition Catalogue

The Exhibition Catalogue is the official listing of all companies at the

Mobile World Congress. 30,000 Catalogues are distributed to event

attendees at registration, as well as through distribution at the main

entrance and entrances to each hall in print and digital versions.

The catalogue is retained by many attendees well after the event as

a regular source of reference. The Exhibition Catalogue contains all

the information required by attendees including the Congress

agenda, Village Map, and Exhibitor and Hospitality listings.

Website Exhibitor Listing

The Website Exhibitor Listing contains the crucial details of all

companies showcasing their products and services during the

Congress. This tool is used by exhibitors and attendees to plan their

Congress experience, set up meetings, and generate leads. This is

the 3rd most visited page on the MWC website boasting over

225,000 page views in the lead up to the Congress.

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ABOUT GSMA The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the

world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software

companies, equipment providers, Internet companies, and media and entertainment organisations.

Along with the Mobile World Congress, the GSMA runs Mobile Asia Expo and other events across the globe each year, including the GSMA

Mobile Money Summit and GSMA Mobile Health Summit.

Mobile Planet Mobile Broadband Mobile Lifestyle

Focuses on the development of a ubiquitous

Mobile Broadband infrastructure & the

proliferation of devices that will connect the

world to the Internet.

Concentrates on the creation of

innovative services that are delivered on

this infrastructure and unite the attributes

of the web & communications worlds.

Leverages mobile to help enrich the lives of

individuals across the developing world,

bringing services to these markets in a

socially responsible manner.

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile

communications industry, at www.mobileworldlive.com.

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http://www.gsma.com/

http://www.mobileworldlive.com/

CONTACT US Contact us for more details on exhibiting, including custom-made

options that fit your company’s objectives and budget.

Tel: +44 (0) 20 7356 0616

E-mail: [email protected]

Website: www.mobileworldcongress.com

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benefits of gsm communicationsimages.gsma.com/.../mwc13exhibitionandhospitality.pdf ·...

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