benson hotel portland, oregon november 8, 2012. founded in 1876. located in eugene, oregon. ...
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PNAIRP ConferenceOpening Session
Benson HotelPortland, Oregon
November 8, 2012
The University of Oregon Founded in 1876. Located in Eugene, Oregon. Student population is approximately 25,000. Students from all 50 states, District of
Columbia, and 89 countries around the world.
Member of the prestigious, Association of American Universities (AAU).
Office of Admissions Office of Student Financial Aid and
Scholarships Office of the University Registrar Enrollment Management Research Enrollment Management Administration Office of Strategic Communication Student Orientation Programs
Enrollment Management Offices and Departments
Don
or
Graduate
Prospect
Adm
itted
Alum
ni
1. Prospective Student
2. Admitted to University of Oregon
3. Enrolled Student
4. Graduate of University of Oregon
5. University of Oregon Alumni
6. Donor to University of Oregon
Enrol
led
STUDENT LIFECYCLE
Fall 2002 Fall 2007 Fall 201215,000
16,000
17,000
18,000
19,000
20,000
21,000
22,000
23,000
24,000
25,000
20,04420,376
24,591
Total Enrollment
UO Office of Enrollment Management, October 29, 2012.
preliminary
Fall 2002 Fall 2007 Fall 20123.30
3.35
3.40
3.45
3.50
3.55
3.60
3.47
3.49
3.57
Average High School GPAEntering Freshmen
UO Office of Enrollment Management, October 29, 2012.
preliminary
White63.5%
Asian or Pacific Is-lander6.1%
Black1.8%
Hispanic9.6%
Native American0.6%
Two or More Races7.2%
International or Unknown
11.1%
Entering Freshman DiversityFall 2012 (projected)
UO Office of Enrollment Management, September 19, 2011
Students of Color
25.4%
Fall 2002 Fall 2007 Fall 20120%
25%
50%
75%
100%
72% 69%58%
23% 26%
32%
5% 5%10%
All Undergraduatesby Residency Status
UO Office of Enrollment Management, October 29, 2012.
International
DomesticNonresident
Resident
preliminary
Data Driven Decision Making Critical to successful Strategic Enrollment
Management Geo-demographic data guides enrollment
planning. Understanding student population and
enrollment data provides the empirical evidence needed to design strategy and tactics.
Summary: Must have strong data to make sound decisions.