Benton county historical museum selfie campaign final

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Post on 13-Jan-2017

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<ul><li><p>Museum Selfie Campaign</p><p>#museumselfies</p><p>TASK: Increase Benton CountyHistorical Museum's onlineengagement and visitationnumbers by enhancing eventmarketing. </p><p>RECOMMENDATION: Engagein worldwide social mediasupport your local museumcampaign. #museumselfies</p><p>CLICK. ENJOY. SHARE.</p></li><li><p> FOR A SELFIE SOCIAL MEDIA</p><p>Initial Recommendations</p><p>CAMPAIGN* Use #museumselfies worldwide hashtag</p><p>* Add a Twitter Account/Handle</p><p>* Connect with donors, schools, and otherorganizations to increase interest and raiseawareness. Highlight invested parties throughartificial selfies.</p><p>* Identify a variety of methods for patrons toengage with a single campaign and incentivizesharing (voting for selfies).</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>SelfieKEY</p><p>OBJECTIVES</p><p>Build and nurture relationships with the currentaudience.</p><p>Increase traffic to social media.</p><p>Provide additional opportunities for interaction withmuseum content online and in person.</p><p>Promote interest through documenting patroninteraction with collections and events.</p><p>Engage patrons and donors in discovering andreaffirming their connections to history.</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>CONTENTRecommendations</p><p>Use the 411 rule for the Selfie Campaign.</p><p>Post four educational, entertaining (patron selfie with art or artificial selfie with a story) posts for</p><p>every one "soft promotion" (event promotion or info about participating in the selfie campaign)and one "hard promotion" (a direct invite to patrons to an event or to view a collection). </p><p>* Limit Facebook posts to 2 posts daily. * Work with a scheduling tool to build content for future FB and Twitter posts.</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>LeveragingSocialNetworksPURPOSE</p><p>ACTION ITEMS</p><p>FACEBOOK</p><p>KEY METRICS</p><p>* Brand Awareness - content creators/patrons/FB usersare the biggest brand/museum advocates* Relationship Building - encourage FB audience to identifywith BCHM through art selfies* Event Promotion - promote upcoming collections &amp; events* Engage with Influencers - collaborate with key leaders onsocial media in the community (schools, government,group leaders, museum advocates, etc.)* Lead Generation - increase traffic to website &amp; Twitter</p><p>* Number of posts per day(recommended 1 - 2, Monday - Friday)* Page Follows* Likes* Engagement &amp; Comments* Referring Traffic*Shares*Lead Generation (to and from FB)</p><p>* Schedule Posts for Peak Traffic - use a program similar toHootsuite to schedule posts and sync platforms </p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>LeveragingSocialNetworksPURPOSE</p><p>ACTION ITEMS</p><p>TWITTER</p><p>KEY METRICS</p><p>* Brand Awareness - use Twitter handles to engagecontent creators/patrons/FB users as the biggestbrand/museum advocates* Relationship Building - encourage audience to identifywith BCM through art selfies* Share - selfie links, blog posts, and engaging content* Communicate Issues - educate audience about their placein history and relevance to BCM* Lead Generation - use lead generation cards</p><p>* Number of posts per day* Followers* Mentions* ReTweets* Lead Generation* Referring Traffic* Favorited Tweets*Lead Generation (to and from FB/Blog)</p><p>* Set Up - Twitter lead generation cards to use for CRM emailcampaigns (see next page on using Twitter Cards)</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>LeveragingSocialNetworksTWITTER CARDS</p><p>TWITTER</p><p>Twitter cards allow the Benton County Museum toincrease its marketing reach by allowing interestedparties to opt in to email, mail, and social mediaannouncements about collections, events, etc.</p><p>It is a proven method of presenting patrons and socialmedia followers with an additional opportunity toengage with the museum.</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>SelfieCAMPAIGN</p><p>SAMPLECalendar</p><p>***Schedule in Word Docalso provided***</p><p>SelfieCAMPAIGN</p><p>SampleCalendar</p><p>Sample calendar is available as a MS Worddoc</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>SelfieCAMPAIGN</p><p>SuggestedPosting</p><p>Schedule</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>SelfieCAMPAIGN</p><p>SuggestedPosting</p><p>Schedule</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>SelfieCAMPAIGN</p><p>SuggestedPosting</p><p>Schedule</p></li><li><p>#MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN</p><p>Benton County Historical Museum</p><p>SelfieCAMPAIGN</p><p>SuggestedPosting</p><p>Schedule</p><p>PLEASE NOTE: TheSuggested PostingSchedule, as a dynamicdocument, is also availablein Microsoft Word format.</p></li><li><p>for SELFIESocial Media</p><p>Additional Recommendations</p><p>CAMPAIGN</p><p>* Work with school districts to engage children and youth in campaign</p><p>* Connect with history &amp; marketing majors to participate in selfie campaign andengage college level audience</p><p>* Formalize posting process and leverage multi-platform tools</p></li></ul>