benton county historical museum selfie campaign final

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Post on 13-Jan-2017

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  • Museum Selfie Campaign

    #museumselfies

    TASK: Increase Benton CountyHistorical Museum's onlineengagement and visitationnumbers by enhancing eventmarketing.

    RECOMMENDATION: Engagein worldwide social mediasupport your local museumcampaign. #museumselfies

    CLICK. ENJOY. SHARE.

  • FOR A SELFIE SOCIAL MEDIA

    Initial Recommendations

    CAMPAIGN* Use #museumselfies worldwide hashtag

    * Add a Twitter Account/Handle

    * Connect with donors, schools, and otherorganizations to increase interest and raiseawareness. Highlight invested parties throughartificial selfies.

    * Identify a variety of methods for patrons toengage with a single campaign and incentivizesharing (voting for selfies).

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    SelfieKEY

    OBJECTIVES

    Build and nurture relationships with the currentaudience.

    Increase traffic to social media.

    Provide additional opportunities for interaction withmuseum content online and in person.

    Promote interest through documenting patroninteraction with collections and events.

    Engage patrons and donors in discovering andreaffirming their connections to history.

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    CONTENTRecommendations

    Use the 411 rule for the Selfie Campaign.

    Post four educational, entertaining (patron selfie with art or artificial selfie with a story) posts for

    every one "soft promotion" (event promotion or info about participating in the selfie campaign)and one "hard promotion" (a direct invite to patrons to an event or to view a collection).

    * Limit Facebook posts to 2 posts daily. * Work with a scheduling tool to build content for future FB and Twitter posts.

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    LeveragingSocialNetworksPURPOSE

    ACTION ITEMS

    FACEBOOK

    KEY METRICS

    * Brand Awareness - content creators/patrons/FB usersare the biggest brand/museum advocates* Relationship Building - encourage FB audience to identifywith BCHM through art selfies* Event Promotion - promote upcoming collections & events* Engage with Influencers - collaborate with key leaders onsocial media in the community (schools, government,group leaders, museum advocates, etc.)* Lead Generation - increase traffic to website & Twitter

    * Number of posts per day(recommended 1 - 2, Monday - Friday)* Page Follows* Likes* Engagement & Comments* Referring Traffic*Shares*Lead Generation (to and from FB)

    * Schedule Posts for Peak Traffic - use a program similar toHootsuite to schedule posts and sync platforms

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    LeveragingSocialNetworksPURPOSE

    ACTION ITEMS

    TWITTER

    KEY METRICS

    * Brand Awareness - use Twitter handles to engagecontent creators/patrons/FB users as the biggestbrand/museum advocates* Relationship Building - encourage audience to identifywith BCM through art selfies* Share - selfie links, blog posts, and engaging content* Communicate Issues - educate audience about their placein history and relevance to BCM* Lead Generation - use lead generation cards

    * Number of posts per day* Followers* Mentions* ReTweets* Lead Generation* Referring Traffic* Favorited Tweets*Lead Generation (to and from FB/Blog)

    * Set Up - Twitter lead generation cards to use for CRM emailcampaigns (see next page on using Twitter Cards)

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    LeveragingSocialNetworksTWITTER CARDS

    TWITTER

    Twitter cards allow the Benton County Museum toincrease its marketing reach by allowing interestedparties to opt in to email, mail, and social mediaannouncements about collections, events, etc.

    It is a proven method of presenting patrons and socialmedia followers with an additional opportunity toengage with the museum.

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    SelfieCAMPAIGN

    SAMPLECalendar

    ***Schedule in Word Docalso provided***

    SelfieCAMPAIGN

    SampleCalendar

    Sample calendar is available as a MS Worddoc

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    SelfieCAMPAIGN

    SuggestedPosting

    Schedule

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    SelfieCAMPAIGN

    SuggestedPosting

    Schedule

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    SelfieCAMPAIGN

    SuggestedPosting

    Schedule

  • #MUSEUMSELFIESSOCIAL MEDIA CAMPAIGN

    Benton County Historical Museum

    SelfieCAMPAIGN

    SuggestedPosting

    Schedule

    PLEASE NOTE: TheSuggested PostingSchedule, as a dynamicdocument, is also availablein Microsoft Word format.

  • for SELFIESocial Media

    Additional Recommendations

    CAMPAIGN

    * Work with school districts to engage children and youth in campaign

    * Connect with history & marketing majors to participate in selfie campaign andengage college level audience

    * Formalize posting process and leverage multi-platform tools