berislav lopac - startapi i investicije
DESCRIPTION
Presentation held by Berislav Lopac on topic "Startapi i investicije" at Startup Academy course in Belgrade. More details at startapakademija.com.TRANSCRIPT
![Page 1: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/1.jpg)
Startupi i investicije
![Page 2: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/2.jpg)
Investicija – da ili ne?
?
![Page 3: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/3.jpg)
Kad je investicija potrebna?
● Tržište: globalno, ili niša s potencijalom
globalnog širenja
● Razvojni ciklus: dugotrajan, s puno
eksperimentiranja i istraživanja
● Revenue model: nejasan ili nesiguran
● Potencijal za rast i exit: visok
![Page 4: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/4.jpg)
Kad je poželjan bootstrapping?
● Tržište: uska niša, bez mogućnosti ili interesa
za širenjem
● Razvojni ciklus: brz i efikasan, s proizvodom
kojeg je moguće brzo ponuditi tržištu
● Revenue model: jasan, brzo primjenjiv
● Potencijal za rast i exit: nizak
![Page 5: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/5.jpg)
Faze u razvoju startupa
![Page 6: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/6.jpg)
Izvori kapitala u seed fazi
● Osnivači: ušteđevina, osobni krediti itd
● FFF: friends, family and fools
● Seed fondovi, inkubatori i akceleratori
● Državni fondovi i poticaji
● Poslovni anđeli
![Page 7: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/7.jpg)
Izvori kapitala u kasnijim fazama
● Poslovni anđeli (sindicirano)
● Venture capital
![Page 8: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/8.jpg)
Vrste i primjeri investitora
![Page 9: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/9.jpg)
Inkubatori i akceleratori
![Page 10: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/10.jpg)
Poslovni anđeli
![Page 11: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/11.jpg)
Venture fondovi
![Page 12: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/12.jpg)
Odabir investitora
● Razumijevanje i iskustvo na području
kojim se bavite
● Ulaganje na odgovarajućem stupnju
razvoja startupa (seed, early stage...)
● Osobno slaganje s osnivačima
![Page 13: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/13.jpg)
Principi equity ulaganja
● VC su fondovi; anđeli ulažu svoj novac
● Manjinski udio u tvrtki
● Povrat ulaganja isključivo kroz exit
● Savjetodavna uloga
● Sudjelovanje u strateškim odlukama
![Page 14: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/14.jpg)
Što investitori traže?
● Najvažnije: potencijal rasta
● Pokazatelji potencijala:
– Kvalitetan tim
– Što jasnije postavljen proizvod i poslovni
model
● Najveća prednost: traction
![Page 15: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/15.jpg)
Princip equity ulaganja
● Shares (dionice/udjeli), a ne %
Seed round PRE Seed round POST Round A PRE Round A POST Round B PRE Round B POST0
500
1000
1500
2000
2500
3000
![Page 16: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/16.jpg)
Procjena valuacije
● Metoda 1:
objektivna ali
neprecizna
● Metoda 2: precizna
ali subjektivna
![Page 17: Berislav Lopac - Startapi i investicije](https://reader033.vdocuments.net/reader033/viewer/2022052321/54819e8bb07959520c8b4594/html5/thumbnails/17.jpg)
Osnivanje tvrtke
● Blizina glavnog tržišta
● Blizina investitora
● Sigurnost poslovanja:
– Fleksibilna administracija
– Porezna politika
– Pravna sigurnost
– www.doingbusiness.org
– Ključno je imati lokalnog pravnika i računovođu!