LIQUID LAUNDRY SOAP

FIRST AID FOR YOUR LAUNDRY + THE PLANET

ECO-EFFECTIVECLEANS + SOFTENS99.8% PLANT BASED

In addition to health and sustainability, we also believe in transparency so we will always disclose

our ingredients to you, because you have a right to know what's inside:

soapberry concentrate (organic soapberries and water)

salt (for stability and preservation)

organic vegetable glycerin (for stability and added softening)

a tiny bit of potassium sorbate (a food grade preservative to give Berryplus extra shelf-life)

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THE BERRYPLUS STORY

www.berryplus.com

Berryplus is the brainchild of Cleaner Innovations LLC, which was

founded and launched by Jamie Gold in 2010. While looking for ways

to 'green' the dry cleaning trade, we stumbled across the soapberry,

realized that it was an elegant solution to laundry, and we've never

looked back. Berryplus works wonderfully in HE and traditional front-

loading washing machines (and even the sink or bathtub if you are on

the go), in any temperature water, and is formulated to be the most

effective, natural, safe and gentle laundry soap available. It is free

from pollutants, irritants, allergens, fragrance and other nasty,

questionable and unnecessary ingredients so it is safe for even the

most sensitive skin, fabrics and washing machines.

WHY IS BERRYPLUS DIFFERENT?

Berryplus is only made with wholesome, natural and safe ingredients, which we will always disclose, whereas other detergents contain nasty,

questionable and/or unnecessary ingredients or, in most cases, do not disclose their ingredients. We pride ourselves on having the most

natural, safe and understandable ingredient profile in the business. Unlike many other detergents, natural and not alike, Berryplus contains

absolutely no allergens or fragrance.

BRAND

TIDE

WOOLITE

IVORY SNOW

SEVENTH GENERATION

METHOD

PRICE COMPETITIVE ECO-FRIENDLY SAFE FOR SENSITIVE SKIN SAFE FOR SENSITIVE FABRICS ALLERGEN/FRAGRANCE FREE STYLISHLY PACKAGED NOT AT MASS

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WHAT’S WRONG WITH CONVENTIONAL DETERGENTS?

Most contain questionable, unnecessary and even nasty

ingredients that cause harm to clothes, people and the

environment.

Conventional detergents typically:

Contain undisclosed chemicals, many of which are known or

suspected to be carcinogenic and/or disruptive to our bodies;

are made using chemicals that attract magnetically to dirt and oil

which are then removed by abrasion, which harms clothing; and

contain optical brighteners which convert UV light to visible light

so that clothes are made to appear brighter and whiter to

mitigate their harmful effects on clothing.

By comparison, Berryplus' ingredient profile and formula are

second to none: just 5 ingredients including water that will never

leave a residue in your clothes, washing machine or the

environment. The result is laundry soap that works as well as

leading brands but is far gentler and safer; so gentle and safe in

fact that we don't have to include first-aid instructions or warnings

on our packaging. And it's super-concentrated so packaging and

transportation costs are reduced and your customers will no

longer have to lug the jug.

What does that mean for you, your family and the planet?

A lot, actually.

Your clothes: chemicals used in conventional detergents break

down the natural fibers in clothes, weakening fabric, dulling

colour through the erosion of dyes, and cause yellowing and

stiffness due to pH imbalances and residue buildup

Your body: you eat what you wear, as chemicals are absorbed

through the skin and lungs from fumes, residue and contact with

skin. Many of these chemicals are known or suspected irritants,

allergens, carcinogens, hormone and endocrine disrupters.

The planet: chemicals toxify groundwater and the air when rinsed

out or outgassed.

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Berryplus is the only laundry detergent that cleans and softens safely,

naturally and eco-effectively

Berryplus will help you meet the needs of a growing and attractive niche

of customers who are not well served by other detergents

Berryplus is willing and enthusiastic about participating in cooperative

marketing with our retail partners

Unlike other eco-friendlier cleaners, Berryplus promises to protect all of

our retailer customers rather than using some as a stepping stone into the

mass and grocery chains as we've seen others do.

WHY YOU SHOULD CARRY BERRYPLUS IN YOUR STORE

DON’T LUG THAT JUG.Our laundry soap comes in really small bottles.

And, that’s something we are really proud of.

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