bertrand bodson (emi) istrategy london 2012
TRANSCRIPT
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How was your weekend?
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Saturday 12:30pm, a sunny day
(outside)
Ammunition for the night
Sleep will be for another day
Brains + Brains = ???
Developers love music too
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Innovation
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Challenges for developers:
1. Access to labels 2. Licensing of content, doing deals 3. Marketing of apps
What’s Holding Us Back?
Challenges for labels/artists: 1. Inventing new products/services 2. Finding the best tech partners 3. Managing the process efficiently
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Fostering Innovation - Sandbox
Audio content and other assets are made available in a secure, managed environment
May include a brief for an app to be developed
Sandbox is available to developers, who sign up to T&Cs to enter
Developer works with brief and content to create apps
Commercial apps for iOS, Android and web
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Audio Video Imagery Promo Tools Web Tools
EMI Selection +
Classical
2,000 tracks 70 tracks + metadata
12,000 tracks
Full Catalogue 135 86 image assets 27 photo + illustration 26
Games, Screensavers, Audio flash player
Full Catalogue 120 11 photo Sessions 18 image albums 36
Vector logos, Wallpapers Layered artwork
Full Catalogue 135 139 high res press photos 59 promo graphics 23
Full Catalogue + new album stems
Layered artwork , 74 high res press photos 10
Full Catalogue 180 26 image assets 57 photo assets 35 Flash game, Web banners
Full Catalogue 32 logos + poster 23 photo assets 16
Full Catalogue 30 logo, posters 3 photosessions 6
Full Catalogue 49 logos 4 photosessions 9
Full Catalogue 31 logos + alphabet 3 photo assets 12
Full Catalogue 27 38 photo assets logo 11
Full Catalogue 23
26 photo assets logo 9
Logos, images, backgrounds, badges, icons
Content Available
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In the words of the artists themselves…
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In the words of the artists themselves…
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Developers
1. Initial concept 2. Engineering, product development 3. Upgrades and maintenance
Partnership Approach
1. Content 2. Clearance with rightsholders 3. Marketing
1. Technical platform and tools 2. Intelligence on app trends 3. Network of developers
Development Process
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Key Takeaway Collaborative process, with regular reviews
Content made available
Developer responds with
proposal
EMI & Partners review
proposal
Developer creates app
EMI & Partners review app
EMI publishes app on store
Between 2-6 months, depending on complexity of app
Revenue Splits Overview
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Key Takeaways A single framework deal for all developers Fixed at 40:60 rev share
60% 40% (most will go to Developer)
Developer and The Echo Nest All Rights Holders, inc Publishers
First Commercial Apps Coming Through The Process
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Blue Note Living Digital Box Set Access to thousands of Blue Note tracks Subscription model
Now! Keyboard Game Melody matching game Player learns to play the tune In app track purchase
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Many more ‘hacks’ coming through
eFlyers Generator Generative Remix App Pet Shop Blues
Music Machine Blue Note Explorer
Spotify also opened up their API recently
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How was your weekend?
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No hackathon without the ‘red bull girls’