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FOCUS PromotiontrendstudyThe promotion market over time – a long term study from 2000 - 2016

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Discription of study

Action-FOCUS is the number one promotion analysis tool in Europe. It is used by more than 1.000 customers or rather 30.000 online user from trade

industry and manufacturers.

The current study is based on long-term analysis of the Austrian promotion

market beginning from the year 2000 till now. The results will be shown for

the years 2000, 2010, 2015 and 2016.

Differentiated by all major segments and distribution channels of the trade

industry, an analytically high quality preperation takes place, which includesa full transparency over the main focus of the past years, which is also for

the future planning a big advantage.

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Table of content I

Chapter Page

Imprint 6

Privacy 7

Definitions:

Gross Advertising Value (GAV) 9

Structure from basket of commodities 10 - 11

Analysis promotionmarket GLOBAL:

Analysis of the total austrian market 12 - 18

Analysis to trading segments 19 - 23

Analysis to advertising channels 24 - 32

Analysis to leaflets 33 - 59

Analysis to advertised segments 60 - 64

Analysis to brand types 65 - 80

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Table of content II

Chapter Page

Analysis promotionmarket detailed:

Analysis of segment „FOOD“ 1 81 - 92

Analysis to „Fresh Food“ 2 93 - 104

Analysis to „Beverages“ 105 - 116

Analysis to „Food2“ 117 - 128

Analysis to „Frozen Food“ 129 - 140

Analysis to „Food1“ 141 - 152

Analysis promotionmarket detailed:

Analysis of sement „NonFOOD1“ 1 153 - 164

Analysis to „Cosmetic“ 2 165 - 176

Analysis to „Laundry/Homecare“ 177 - 188

Analysis to „Pet+Petcare“ 189 - 200

Analysis to „Paper Hygiene“ 201 - 212

Analysis to „Baby Non Food“ 213 – 224

1 Subsites of the segment analysis:

- Development share of basket of commodities

- Share of basket of commodities to top accounts

- Development share of top manufacturers

- Development share of categories

2 Subsites of the analysis to basket of commodities:

- Development share of top article groups

- Development share of brand types + Sheets to market segments

- Development share of top manufacturers + Sheets to market segments

- Share of brand types to top accounts

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Table of content III

Chapter Page

Analysis promotionmarket detailed:

Analysis of segment „NonFOOD2“ 1 225 - 240

Analysis promotionmarket GLOBAL:

Analysis from promotion types 241 - 249

Analysis to „Market-, Assortment-, Braned goodpromotions“

250 - 258

1 Subsites of the segment analysis:

- Development share of basket of commodities

- Share of basket of commodities to top accounts

- Development share of top manufacturers

- Development share of categories

2 Subsites of the analysis to basket of commodities:

- Development share of top article groups

- Development share of brand types + Sheets to market segments

- Development share of top manufacturers + Sheets to market segments

- Share of brand types to top accounts

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Imprint

Esteblished in march 2017

FOCUS International Research Ges.m.b.H.

Maculangasse 8

A – 1220 Vienna

Tel.: +43 1 258 97 01 – 0

Fax: +43 1 258 97 01 – 99

office@focusmr.com

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Data protection

The data in this study are strictly confidential.

The data shall not be misused and only for internal useage.

The customer receives only a company-internal right of use. The customer is not authorized to send the data to third parties outside his own company.

Publications of this study only can be with a written approval from FOCUS.

If it’s clear that the customer is violating the contract by passing on the data delivered by FOCUS, then FOCUS is not required to proove how the data is passed on.

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I Definitions

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Definition Gross Advertising Value (GAV)

mm x mm

printing- and distribution costs

GAV in €

The promotions are measured in the leaflets (cm²).

GAV in €

Official Gross tariffe

In the medium press, FOCUS records the promotions identical like the medium leaflet (cm²). In the medium radio and TV, FOCUS measures the 

length of the spots.

Leaflet

Press, Radio, TV

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Product Categories I

Base: FOOD / NonFOOD1 / Full range

FO

OD

Food

Baby Food

Food Range

Food1

Food2

Fresh Food

Drinks

Reform

Frozen Foods

No

nF

OO

D1

NonFood 1

Baby Non Food

Cosmetics

hygiene paper

Pet+Petcare

Pharmaceutic

Laundry/Homecare

Fu

llra

ng

e

Full range Full range

Market promotion

Assortment promotion

Branded goods promotion

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Product Categories II

Base: NonFOOD2

No

nF

OO

D2

services Commercial / pers. / rental / leasing

DIY

building materials

combustibles/Heating oil

furnishings

ironware

electrical equipment / lamps

electronic tools

garden articles / irrigation

house

industry

DIY

paints/varnishes/timber preservative/glues

furniture

sanitary installations

swimming pools / sauna construction

other DIY

heating and cooling systems

workshop equipment

tools

Electronic equipment

computer+ZBH

electric oroducts

eletric range

electrical equipment

household appliances

garden

garden range

garden / plants / flowers

garden hardware

Health health and Wellness

motor vehicles automotive Accessories

energy petroleum products

mobility persons/freight transport

NonFood 2

hardware

household goods

NonFood 2

optic

Room equipment

personal needs tobacco products

sports/leisure time

sport (summer/winter)

sport (summer)

sports/leisure time range

sport (winter)

Tainment

audio/Video

computer-/Videogames

picture / movie

information

children gymnastic equipment

Musical instruments / show effects

tainment Range

telecommunication

toys