best 2012 ppp short

BEST BEST Summer Academy Summer Academy 20122012

Put Europe on Your Put Europe on Your Resume!Resume!

Dr. Dieter CasselDr. Dieter CasselProfessor Emeritus of EconomicsProfessor Emeritus of EconomicsAssociate Director of International ProgramsAssociate Director of International Programs

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Geographical Geographical InformationInformation


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Geographical Geographical InformationInformation

City of Duisburg


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City of DuisburgCity of Duisburg

•500,000 inhabitants

•Largest inner harbor in Europe

•Great activity options: Zoo, malls, parks and

lakes (water skiing, climbing parks), industrial

sights

•Excellent starting point for touring

Germany and Europe


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Gerhard Mercator (1512 – 1594), renowned mathematician, geographer, cartographer, and patron of the School of Management on Duisburg Campus, lived in Duisburg from 1552 till his death.

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1,000


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BEST ScheduleBEST Schedule

BEST OrientationMay 30 – June 3, 2012Introductory LecturesLanguage TrainingCompany Visits

(e.g. Federal Bank)Sightseeing Excursions

BEST CoursesJune 4 – June 29, 2012



Module: Business Administration in EuropeModule: Business Administration in Europe• Strategic Human Resource Management

• Personnel-Demand • Personnel-Selection • Human-Capital Investment • Applied Personnel Economics

• Marketing Strategies in Europe• Introduction to International Marketing• Market Selection and Entry Strategies in International Marketing• Coordination Problems and Dynamics of Country Markets• Coordination in Both Converging and Diverging Markets

• Banking and Corporate Finance in Europe• Introduction to Risk Management • Profitability and Risk Controlling • Management of Interest Rate Risk• Economic Capital Requirements• Return on Equity Management (ROE)



Module: European Managerial Economics Module: European Managerial Economics • Comparative Managerial Behavior in Europe

• Decision Making on Individual and Group Level• Decision Making on Organizational Level• Negotiation and Cross-cultural Communication• Case Study

• European Economic Integration• European Integration Process• Organization of European Union• Developments in Different Policy Areas• Evaluation of Possible Future Chances

• European Currency Union and Financial Markets• Development of the European Monetary Union and the Euro Crisis• Theory of Exchange Rate Regimes and Optimum Currency Area• Analysis of Consequences for Private and Policy Sector• Comparison between Expectations (before 1999) and Current Situation


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Trip to BerlinTrip to Berlin• 3-day trip to Berlin and neary Potsdam• Ride with ICE speed train, lectures, guided tours• Visit of German Parliament, old Berlin Wall, Brandenburg Gate,

Sanssouci Palace (Potsdam), and more…• Accommodated in hotel, breakfast and Internet access included



BEST AccommodationBEST Accommodation

• Historic hotel „Rheinischer Hof“

• Ten-minute walk to campus

• Twin rooms

• Includes breakfast• Free Wi-Fi Internet access

• Shared kitchenette

with refrigerator

• Seminar room for studies

• Laundromat, supermarkets,

restaurants, snack bars all in

walking distance


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Program Costs*:Program Costs*:

*Tuition may be waived for students from partner universities


BEST in a NutshellBEST in a Nutshell


• Runs from

May 29 - June 29, 2012

• Conducted in English

• Courses in Business, Economics,

and German Language

• For upper-level undergraduate

and graduate students

• Earn up to 9 US-Credits

• Application deadline:

March 23, 2012

• Includes 3-day trip to Berlin

• Free weekends for touring Europe

• Tuition only 1,000 € (may be

waived)



Prof. Dr. Peter ChamoniDirector of International Programs at MSM

Prof. Dr. Dieter CasselAssociate Director of International Programs at MSM

Dipl.-Kfm. Malte Kluck, MBA (USA) Managing Director of International Programs at MSM

Jörn Benzinger, M.A.Coordinator of International Programs at MSM

We hope to welcome you in Duisburg!We hope to welcome you in Duisburg!


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www.msm.uni-due.de/BEST

Find us on Facebook:„BEST Summer Academy“

Application Deadline: March 23, 2012

[email protected]

best 2012 ppp short

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