best 5 ecommerce carts review

14
© TechAhead 2012 1 Best 5 eCommerce Cart Review

Upload: techahead

Post on 18-Jan-2015

2.636 views

Category:

Technology


0 download

DESCRIPTION

Take a look at the pros and cons of the 5 best shopping carts, to help you decide which one is most suitable for your business.

TRANSCRIPT

Page 1: Best 5 eCommerce carts review

©  TechAhead  2012

1

Best  5  eCommerce  Cart  Review

Page 2: Best 5 eCommerce carts review

©  TechAhead  2012

Best 5 eCommerce Cart ReviewWith cloud computing being the new wave, smart phones and tablets have made online shopping extremely easy, fueling the growth of the eCommerce sector. According to Forrester Forecasts, revenue from internet-based retail sales in the US alone is expected to reach $248.7 billion by 2014. So, it’s no wonder that more and more businesses are getting their products online.

During the process of setting up a website, sooner or later one is faced with the question of which shopping cart to use. Obviously, cost is an important aspect to consider, but there are other equally important features such as ease of installation, design, administration, security, shopper friendly interface, customization, payment gateways and of course, customer support.

Most of the leading shopping carts are more or less on par in terms of functionality, although one many differ from the other to a small extent in terms of a particular feature. Here is a look at the pros and cons of the 5 best shopping carts, to help you decide which one is most suitable for your website.

Page 3: Best 5 eCommerce carts review

©  TechAhead  2012

An Open Source Software, osCommerce was one of the first ever shopping carts to be introduced. Although it does not have advanced features like some of the others, it is suitable if you have a basic shopping cart in mind and is an excellent option as a DIY solution for minimizing start-up costs.

1) osCommerce

Page 4: Best 5 eCommerce carts review

©  TechAhead  2012

Pros Cons• As  a  free  shopping  cart  so6ware,  it  is  cost  effec:ve.  

• If  you  aren’t  a  technology  whiz,  installing  add-­‐ons  to  customize  the  shopping  cart  can  prove  expensive  as  you  will  have  to  hire  developers.  

• As  an  open  source  so6ware  that  has  been  around  for  many  years,  there  is  a  large  community  that  contributes  to  its  modifica:ons.  

• It  lacks  a  graphic  template  system,  which  makes  it  difficult  to  modify  the  design  of  the  website  once  it  is  installed.  

• It  can  be  customized.   • Being  an  Open  Source  So6ware,  you  can’t  rely  on  free  24x7  customer  support  like  with  other  paid  so6ware.  

1) osCommerce

Page 5: Best 5 eCommerce carts review

©  TechAhead  2012

2) Magento

Although it is one of the newer shopping carts, Magento has become popular because of the ease with which design modifications can be made. There are arguments about it being more developer-friendly than shop owner-friendly because it is stronger on back end features.

Page 6: Best 5 eCommerce carts review

©  TechAhead  2012

2) MagentoPros Cons

• The Community Edition is free. • The Professional and Enterprise editions are expensive compared to other licensed shopping carts.

• The company is quick with updating code or fixing bugs.

• Its complex coding means a lot more time and money needs to be spent on customization.

• It has many add-on modules that make basic customization easy.

• Since it is heavily layered, it runs much slower than other shopping carts.

• It is well-organized at the back-end with excellent admin panels and code.

• Being relatively new, technical documentation is limited, making it difficult to modify programming.

• The Professional and Enterprise editions come with technical support.

• For the Community Edition, you have to rely on community support in case you face an issue.

Page 7: Best 5 eCommerce carts review

©  TechAhead  2012

3) CS Cart

This is a standalone licensed application, which means that you have to pay for its use. However, it is easy to install and is packed with features that make it a popular option for a shopping cart. It comes in basic, professional and multi-vendor editions.

Page 8: Best 5 eCommerce carts review

©  TechAhead  2012

3) CS CartPros Cons

• Although  it  is  a  licensed  applica:on,  CS-­‐Cart  is  affordable  with  prices  star:ng  from  $295  if  you  buy  directly  from  the  company  (slightly  lower  if  you  buy  from  a  reseller).  The  Community  Edi:on  is  free  for  12  months.  

•  As  a  novice,  you  may  find  making  modifica:ons  and  customizing  your  site  difficult  and  :me  consuming  as  you  first  have  to  familiarize  yourself  with  the  applica:on.        

• It  has  a  host  of  features  that  makes  customiza:on  easy  without  having  to  deal  with  codes.    

•    You  will  need  to  hire  an  expert  to  help  with  modifica:ons,  which  will  add  to  your  costs.  

• During  the  one-­‐year  subscrip:on  period,  you  get  free  updates.  

•  Due  to  complex  architecture,  the  website  works  much  slower  than  with  simpler  applica:ons.  

• Flexible,  allowing  easy  upgrades  when  the  business  grows,  without  having  to  rebuild  the  site  from  scratch.

• Since  it  is  not  Open  Source,  the  bank  of  expert  developers  and  range  of  add-­‐ons  are  limited.  

• Along  with  the  one-­‐year  licence,  you  get  free  24x7  customer  support.  

• It  has  an  SEO  add-­‐on  that  helps  increase  your  site’s  visibility  in  searches.  

Page 9: Best 5 eCommerce carts review

©  TechAhead  2012

4) Zen Cart

Since this application has been developed by people with experience in ecommerce, it focuses on making the process easy for novices rather than developers. While it uses OsCommerce as the base, it is independent of it, which means contributions from OsCommerce cannot be installed on Zen Cart. However, it has a nice set of features for creating a fancy online store.

Page 10: Best 5 eCommerce carts review

©  TechAhead  2012

4) Zen CartPros Cons

• It is cost-effective as it is free. • Integration of add-ons is difficult. • It comes packed with features, right

out of the box, so you don’t really need add-ons.

• It is not easy to make upgrades on the website as you have to rebuild from scratch.

• It allows easy customization. • It lacks in automatic marketing tools such as new customer email registration, compared to other shopping carts.

• Access to a large community of developers.

• Slows down when a larger number of products (more than 1000) are added to the website.

• More mature and stable than other carts since it is based OsCommerce.

Page 11: Best 5 eCommerce carts review

©  TechAhead  2012

5) Virtuemart

Earlier known as PHP Shop, Virtuemart is an Open Source application that works with Joomla! It comes with basic features, which can be extended using add-ons and modules to customize the site.

Page 12: Best 5 eCommerce carts review

©  TechAhead  2012

5) VirtuemartPros Cons

• Easy installation and simple to use. • Still evolving and lacks certain readily available functionalities.

• Provides Search Engine Optimization since it works with Joomla!

• Dependent on Joomla for functioning.

• Templates can be modified and developed easily.

• Requirement of knowing Joomla for modifications and customization.

• Easy to upgrade.

Page 13: Best 5 eCommerce carts review

©  TechAhead  2012

ConclusionIt is evident that each of these shopping carts has advantages and disadvantages. You need to decide which one is best for you depending on budget and features that you consider most important. If you have a specific functionality in mind such as being able to import data from an Excel sheet, be sure to verify if the shopping cart system offers it before you install it and start work on your website.