6 Ways To Optimize Your Emails For Mobile Viewing

Enlarged Fonts: Enlarged fonts make the mobile viewing experience great for the users. It is good to keep the font size under 14 px and the recommended pixels size for the headlines is 22px. Content under this recommended size is going to benefit the users while reading the text on their mobile phones. Thus, getting a better viewing experience with enlarged fonts is necessary.

Streamlined Content: The shorter the email the better the viewing experience. Thus, evaluating the content by removing useless links, images as well as other elements in the email is great. It is also important to be concise and still remaining approachable while drafting the email. Users require scrolling for reading the whole text and thus, remaining concise is good.

Single Column Layout: Single column layout is ideal for mobile-friendly emails. The users are sure to scroll the message from the top to the bottom, which is ideal with the single column layout. The approach is ideal for small screen as it increases the legibility. With single column layouts, it is also important to use relevant links to the content of the email. The design allows images to stand out.

Strategically-focused content, with unique calls-to-action for segmented audiences will take the lead. The days of distributing the same message to one audience will be obsolete.

Touch-Friendly Buttons: Touch-friendly buttons are a must for mobile-friendly emails. Mobiles have small screens and thus, there is a little space allowed for the users to tap buttons over the emails. In case, the buttons are not responding properly, the viewing experience may become inferior to the users. Thus, the CTAs or call to action buttons over an email must react promptly with the touch from the users.

Image-Blocking Techniques: Numerous email clients are there that block the images by default. With the same reason, it is important to optimize the email to be viewed without images. Strategies are available that help in making the image blocking techniques much easier. For example- ALT text or alternative text is the recommended way to get to the clients even if the email clients block the images on email by default.

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Optimized Content in the Upper-Left Corner: It is important to place buttons and other important options at the upper-left hand corner to the email. The practice has already been accepted by a number of email app developers and the users as well. Improper autoscaling cuts off emails’ right side in addition to forcing the users to focus on the left side of the email besides scrolling up and down.

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