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THE GOLDEN YEARS

• THE place to go for electronics

• Middle schoolers, young professionals, baby-boomers

• Music, movies, cell phones, cameras, printers, TVs, Computers, Videogames...

• You name it. This place had it all

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THE INTERNET REVOLUTION• Best Buy placed products on its website.

• Sites like Amazon, eBay, Craigslist, apple.com also began offering these products.

• A wealth of consumer knowledge and reviews are now available.

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• Circuit City, Borders, Blockbuster took only a few years to go under.

• Now even the #1 electronics retailer isn’t safe.

THE BIG HURT

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THE PROBLEM

• Best Buy provides no additional value or service with its products

• Why visit the store when you have a smartphone?

• There are cheaper places to buy from

Best Buy stayed in its Comfort Zone.

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PEOPLE WITH THIS POINT OF VIEW...

...THE MILLENNIALSThursday, March 21, 13

•Confident with technology

•Resourceful

•Embraces change

•Craves social interaction and approval

•Impatient

•Narcissistic

•Involved in 2/3 of their parents’ purchasing decisions

THIS GENERATION:

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Not quite a match with a tired brand offering only a place to buy your shit at high price points and little customer service.

THEIR EXPECTATIONS...

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BUT THERE’S STILL HOPE...

• These crazy kids do still visit stores to shop, but they’re picky.

• Nearly everything can be ordered online

• However places like the Apple Store, GameStop, Guitar Center, even AutoZone are still frequented by Millennials.

But Why???

Thursday, March 21, 13

BRAND EXPERIENCE

• Millennials trust and respect these brands and their employees

• More than just a store.

• These brands are a part of their lives.

• They might pay a little more, but this relationship and experience makes the premium acceptable.

Thursday, March 21, 13

BEST BUY’S SAVING GRACE?

• Steve Jobs, Mark Zuckerberg, the founders of Foursquare and Twitter : These guys are cool!

• Pop culture – hipsters are wearing geeky clothes on purpose.

• Primetime TV – Glee, The Big Bang Theory, The Office

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THE INSIGHT

Geek is Back.

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BEST BUY’S PERSONALITY?• What does Blue Shirt approval

mean to you?

• Ditch the tired blue polo and EMBRACE YOUR INNER GEEK!

• Technology is cool!

• A medium to share with your friends

• Show off where you are and who you’re with

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GEEK IT OUT

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PRINT ADS

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SUPER GEEK TOUR

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MICROSITE

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SMARTPHONE APP

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THANK YOU.Thursday, March 21, 13