BEST DIGITAL MARKETING, SEO, SOCIAL MEDIA & WEBSITE TOOLS

By eDigital

There is always a tool that can help you with your Digital Marketing and Social Media activities, management, tracking, analysis, reports, alerts, automation and monitoring.

Below are some of the tools I am aware (there should plenty of others that might be better or more popular) and have used at some point during the last years of working as a Digital Marketing Manager and Social Media Specialist.

If you know about another great tool, please add it on the comment box below this article.

Enjoy the list and share it with your teams!

A/B Testing tools:

Unbouce  Build, publish and A/B test landing pages. Very useful for business idea validation.

Alerts tools 

Google alerts Mention

App integration

Zapier

Back links - Inbound links counter tools

Majestic SEO Open Site Explorer  

Competitive Intelligence providers

Alexa Experian   Hitwise

Courses on branding, digital, etc (Online delivery) 

AcceleratorU : Free courses for StartUps and Venture projects Skillshare Coursera General Assambley

Creative Agencies Australia

Happy Soldiers

Credit Card Payments

Stripe

Data Visualization tools

Tableau SpotFire Wordle

Best Design tools - Design ideas websites

Abduzeedo Ae tuts Creattica Designinspiration Design Taxi Fuck Yeah, Book Arts 99u

Digital Celebrity Endorsement

Ad.ly

Email Marketing Platforms - Email Marketing Providers

Adobe Business Catalyst Aweber Campaigner Constant Contact MailChimp Netregistry Responsys  (Former eservices) Salmat (Former Returnity) Traction Digital  ( Former Campaign Master) Vertical response Vistaprint Vision6

E-commerce platforms and tools:

TinyPay.me Wazala

Experiential Marketing tools:

Play

Facebook Analytics (more data than standard Facebook Insights) providers:

Page Lever

Facebook Page builder/F-Commerce:

BigCommerce Pagemodo  (Free) 8 Bridge  (Facebook commerce platform) Static HTML iframes

Google tools:

Google Places (Phone Support)

Hosting providers (Australia):

RackSpace  (Best for high data transfer ie online video, ecommerce sites - international support)

Webcentral  (Australia's most popular hosting) Expeed  (not premium but good value)

Infographics

Killer Infographics

ISP's AND IP

Spyber : Need to find where a ISP/IP is located? ADSL2Exchanges : Need to find where Australian Exchanges are located? 

Keyword Research and SEO tools

Backlink Checker Bing Webmaster tools BuzzStream Google Insights for Search  Compare search volume patters across specific

regions, categories, time frames and properties. Google Trends- Keywords  Compare keyword trends, hot topics and hot

searches. Google Trends - websites  Find out trends for websites, geo audiences, related

visited websites, related searches. Google Keyword tool  See traffic volumes by country, keyword competition. Google.com.au  Find out amount of pages indexed by Google Australia: Just

type: "site:yoursitename.com...." Google Keyword traffic estimator  Your boss is telling you SEO spend is a

waste...Find out keyword market value and tell them how much of the organic traffic your site is getting or not getting currently cost.

FollowerWonk : Twitter analytics Image Raider : Reverse Image search. Automatically finds who is using your web

images so you can ask for links back. LinkRisk LinkDetective : See what strategies you can easily copy from a website to get

your rankings up. LinkProspector : uncover the links that will help your rankings Look Up  Find out website owners. Majestic SEO SEOMoz SEMRush SheerSEO Social Crawlytics : identify your competitors most shared content. RNKRNK : most popular websites per country Ubersuggest.org  Help you find search term combinations

Virtual Private Networks: This will allow you to safely browse internet from public locations. it provides annonymus IP address so your network and location is unknown. For SEO research it allows to choose from different cities around the world to see what Google localised results are. Astril

WooRank : offers SEO ranking reports. Web CEO : rank checker.

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Market Research (Digital)

Forrester Latitude Research

Social Bakers  (data and insights for most popular Facebook pages and users by country.

Think with Google-   Insights

Mobile Advertising Networks

BigMobile  (Australia)

Mobile website developers

Google preferred Mobile developer vendors

Online Affiliate Networks:

ClickBank ClixGalore (Aus) Commission Junction DGM (Aus)

Press Releases Distribution

PRWeb PR Newswire

PR agencies - Public Relation Agencies

One Green Bean

Presentation tools

Sliderocket

SEM - PPC Tools

Microsoft ad Intelligence  Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates in Excel 2010. It provides keyword expansion, research, pricing and KPI data.

Social Media Competitions/Contests tools

Agora Pulse : Online competitions tool. Can avoid frauds by allowing just one entry per user.

BulbStorm  (Idea Challange competitions) Fans with benefits Context Optional EasyPromos Incentibox  Facebook Incentivized referral platform. Lujure  - Creates customised tabs for your FB page. North Social OfferPop Pitch'd  to be used for Twitter photo contests and Vine video contests Rafflecopter ShortStack Statigram  Helps you run Instagram contests. Strutta TabSite  (You can create Instagram and Pinterest competitions linked to your

Facebook page). Thru Social Wildifire WooBox

Social Media Monitoring/Tracking tools

Alterian SM2 Buzz Numbers Flowtown Klout  (Free) Kurrently  (Free) Tagboard Sales Force -Radian6   Social bakers  (Free) Social Mention  (Free) Socialoomph

Social Media Management tools

Addvocate : using the power of your employees for social media. Adobe Social (Former Context Optional) Expion  Suitable for businesses with multiple social media properties. Jugnoo Hootsuite Oracle (Former Vitrue)  

Rignite VenueLabs  Custom made for the retail industry with multiple stores. Visual ly  Helps you create Infographics.

Survey tools

Swipp

User experience testing

TechSmith-Morae

Video Production

QuickClips.com.au

Web Analytics courses/training

MangoldSengers  (Sydney- Australia)

Wire Frames Building Tools

Axure : drawing software to create mock ups and wireframes Balsamiq  ( Mock up tool ) Free trial for 7 days. Then license for $79 per user. Go Mocking Bird   Hotgloo Visio  Creates professional diagrams.

Web Development agencies ( Australia)

Big Commerce Komosion  (websites that need customized content and CMS) QuickClicks  (low cost for relatively simple websites) Getting Aussie Business online  (Free website builder).

NEXT Call Mauricio - Digital Marketing Specialist & on +61481 367 711 Check Mauricio Escobar Mármol LinkedIn profile. Follow us on Facebook, Tumblr, Twitter or Google+

Find more on: edigitalaus.blogspot.com.au