best for dmv icf huddle presentation · final presentation client call team meeting. survey results...
TRANSCRIPT
Pathfinders of Optimal Solutions GroupAugust 5, 2020
Best For DMVICF Huddle
presentation
Client: Best for DMV program - a campaign-style program that aims to increase the number of businesses in the DMV area that incorporate social and environmental impact.
Problem: Lack of awareness of the program and lack of marketing capacity
Objective: Encourage higher levels of involvement from local businesses in:
● Committing to take action● Participating in workshops and other
BDMV events● Using the SDG Action Manager tool from
BDMV and B Lab Assessment● Attainment of B-Corp Certification
THE PROJECT
Scope document
4 11 18 25 2 9 16 23 30 6 13 20 27
June July August
Pre workKickoff
Background researchSurvey
InterviewOnline research
Midterm presentationWeb design blueprintCommunication plan
Final presentation
Client callTeam meeting
Survey Results so far:
● 100% unaware of a “Best for” program in their area
● 66.7% unaware of the B Lab Assessment● 87% believe that employee welfare and
benefits are most important● 93% believe that environmental impact
aligns with values
Motivational factors:
CURRENT Findings
Third party validation
Attract and Retain Talent
Gain competitive advantage
Communicate values to customers
Incorporate networking events and webinarsHost virtual panel discussions where leaders of B-corp certified companies can share best practices and guidance. Consider incorporating monthly virtual lunch and learn sessions, executive leadership conferences, and community events to enable resource sharing.
Bringing in experts and peer to peer mentoring
University partnershipsLeverage partnerships with universities in the area such as UMD to work with student consultants and faculty on providing support for improvement plans identified by participating local businesses.
Leverage social media to increase visibilityUse social media to emphasize the benefits of receiving objective third party feedback, gaining industry competitive edge, and attracting top talent. Post frequently on Facebook, Twitter, Instagram and Linkedin.
Bring in environmental policy and industry experts to share resources with participating businesses through monthly speaker series events. Also establish a peer to peer mentoring system where certified B-corps can mentor new participants.
INITIAL RECOMMENDATIONS