SOCIALEXCELLENCEBEST IN CLASS SOCIAL MEDIA FROM A SOURCE YOU WOULDN’T EXPECT.

SOCIAL MEDIABEST IN CLASS

BUT NOT FROM THE SAME OLD BRANDS

AN GARDA SÍOCHÁNAGOVERNMENT ORGANISATION ESTABLISHED IN 1922

OFTEN SEEN AS OLD FASHIONED & BEHIND THE TIMES

BUT NOW USING SOCIAL MEDIA TO CHANGE ITS IMAGE

A DAMAGED REPUTATION OVER THE YEARS

MODERNISE & SOFTEN THEIR IMAGEWITH THE PUBLIC

HOW?

ENTERTAINMENTSHARABLEUTILITY

CONSISTENTTONE OFVOICE

ENTERTAINMENTLIVE TWEETING JOKES WHILE WORKING

RELAXED, INFORMAL TONE OF VOICE

RELATABLE HUMOUR - PEOPLE CAN RELATE TO WANTING TO AVOID SPEED CAMERAS, ETC

ENTERTAINMENT

ENTERTAINMENTINFORMAL, HUMANISED TONE OF VOICE

USED A POSSIBLY EMBARRASSING SITUATION TO THEIR ADVANTAGE

RESPONSE INDICATES CONSISTENT MONITORING OF THE ACCOUNT

ENTERTAINMENT

ENGAGEMENT WITH @RUBBERBANDITS RECEIVED NATIONAL COVERAGE

PICKED UP BY A NUMBER OF SOURCES, SUCH AS JOE.IE AND DAILYEDGE.IE

AN GARDA SIOCHANA’S REPLY RECEIVED 203 RETWEETS AND 204 FAVORITES

ENTERTAINMENT

SHAREABLEREAL-TIME UPDATES

RELEVANT CONTENT THAT IS WORTH SHARING

TRANSPARENT AND HONEST - SHOWS THEY ARE NOT TRYING TO CATCH PEOPLE OUT

UTILITYREAL-T IME UPDATES THAT PEOPLE CAN ACT ON

LOCALLY RELEVANT CONTENT TO ENSURE CONTENT IS USEFUL

FEATURES A STRONG CALL TO ACTION

TWITTERALERTSFIRST IRISH ORGANISATION TO USE TWITTER ALERTS

TWEETS AS A PUSH NOTIFICATION OR TEXT MESSAGE

RAPID SHARING OF EMERGENCY MESSAGES

TWITTERALERTS

SOCIALSTATSFACEBOOK FANS - 27,166

TWITTER FOLLOWERS @GARDATRAFFIC - 53,632

TWITTER FOLLOWERS @GARDAINFO - 11,287

SUMMARY

WARM,FRIENDLY,APPROACHABLETOV

ENTERTAINING,USEFUL,SHAREABLECONTENT

RELEVANT& REAL-TIMEINFORMATION

LATESTTECHNOLOGY

COMMUNITYENGAGEMENT &INTERACTION

@twitterwww.cksk.com linkedin facebook

THANKYOU.MAKE THE FUTURE POSSIBLE.