best of confab 2015

Download Best of Confab 2015

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  1. 1. 10 things I learned (or was reminded of) at Confab 2015 Highlights from Sarah Scalet Americas Writing/Editing Lead, EY @sscalet Confab Central | Minneapolis | 18-20 May 2015
  2. 2. Page 2 1) We are not alone! 650+ writer/editor/designer/content strategists came together for three days of learning and camaraderie Roughly half work for brands, and some are the only content person at their organization I knew I was in the right place when someone mentioned PDF therapy sessions https://www.flickr.com/photos/confabevents/sets/72157653145988496 Highlights from Sarah Scalet about Confab 2015
  3. 3. Page 3 1) We are not alone! cont. A disproportionate number of cat slides (this one from Facebooks Jonathan Colman) Grammar geeks united (this slide from Ahava Leibtag) Acronym of the week: SLAP (speak like a person) Highlights from Sarah Scalet about Confab 2015
  4. 4. Page 4 2) You dont need a huge budget to nail a conference theme and execute it well Mission critical theme Very social Secondary theme: cake!!! Highlights from Sarah Scalet about Confab 2015
  5. 5. Page 5 2) You dont need a huge budget to nail a conference theme and execute it well cont. Example of how content strategists demonstrate that attending an offsite event is quick, simple and fun. (They said the video took maybe an hour to make.) https://www.youtube.com/watch?v=y9I5NMI-srk Highlights from Sarah Scalet about Confab 2015
  6. 6. Page 6 3) There are lots of definitions of content strategist Ahava Leibtag from Aha Media Group via Ronell Smith, RS Consulting Highlights from Sarah Scalet about Confab 2015
  7. 7. Page 7 4) Content strategy can be applied to any problem Example from Facebooks Jonathon Colman Goal: Stop people from accessing nuclear waste Strategy: Create a message that lasts for 10,000+ years Objective 1: Must communicate this is a message Objective 2: Must communicate this area is dangerous Objective 3: Must communicate why Highlights from Sarah Scalet about Confab 2015
  8. 8. Page 8 5) Content should be for and about our audience not ourselves Noz Urbina, Urbina Consulting Highlights from Sarah Scalet about Confab 2015
  9. 9. Page 9 6) Treat stakeholder calls like interviews The question people ask first is almost never what they need to know. Anne Haines, Indiana University Bloomington Libraries Make good use of: 1) Closed questions 2) Open questions 3) Sense-making questions (neutral) http://www.slideshare.net/annehaines/if-she-knew-what-she- wants Highlights from Sarah Scalet about Confab 2015
  10. 10. Page 10 7) Dig deep & revise thoughtfully Let me take a look at that and get back to you. Can you tell me more about the problem youre trying to solve? Gather all the feedback before you revise, and stack rank stakeholders (secretly). For key decisions, track who, when and why. Margo Stern, Google Highlights from Sarah Scalet about Confab 2015
  11. 11. Page 11 8) Thinking more about cost and value can help us make better content decisions Most content strategists dont know how to quantify their work and undersell it. Laura Creekmore, self-employed consultant Research Ideation Creation Approvals/reviews Maintenance Cost per customer Cost if its gone Savings elsewhere Improved customer relationship Cost Value Highlights from Sarah Scalet about Confab 2015
  12. 12. Page 12 9) All of us can make a difference I dont care what your role is. You have ability to impart change when it comes to content. Matthew Grocki, Grass Fed Content Highlights from Sarah Scalet about Confab 2015
  13. 13. Page 13 10) Its OK if there are lots of definitions of content strategist just own your definition Not everybody likes content modeling, and not everybody has to. Broaden your knowledge, but narrow your passion. Margot Bloomstein, Appropriate, Inc. Highlights from Sarah Scalet about Confab 2015
  14. 14. Page 14 Thank you @sscalet Confab: http://confabevents.com/ Twitter: #confabmn Recaps: http://confabevents.com/events/c entral/recaps Videos: https://vimeo.com/confabevents/v ideos Highlights from Sarah Scalet about Confab 2015