best of nj presentation
TRANSCRIPT
What is Best of NJ?What is Best of NJ?A New Jersey lifestyle site focused on:Fresh, engaging editorial contentMedia rich business directoriesRobust event calendarsInformational newslettersPositive stories that highlight the wonderful areas and stories that NJ has to offer
Areas of coverageAreas of coverage Events Features Holidays Entertainment Family Food Health Home & Garden Travel Weddings
Sought After Demographics Sought After Demographics 23% of our visitors are between 18-34 28% are between 25-34 19% are between 35-44 15% are between 45-54 11% are between 55-64 4% are between 65plus 68% female and 32% male Significantly above US average in visitors making over $50k, $100k & $150k a
year Over 60% of readers make over $50k a year More than 65% of our users have a college education or better
Fresh, Compelling Fresh, Compelling DesignDesign
Powerful Social Presence* Powerful Social Presence*
*as of 1/12/16
Twitter-over 41,000 followers
Facebook-over 12,195 Likes
Advanced TechnologyAdvanced TechnologyBest of breed analytics engine allows us to:Track Attention, Not Clicks
• Measure and benchmark attention on sponsored content and advertising, to show where and how we’re capturing audience attention
Provide Stronger Storytelling• Provide in-flight updates and tell compelling stories by understanding the
audience
How we’re letting people know How we’re letting people know about us….about us….
Marketing has included:
Broadcast radio Cable TV Digital Billboards with strategic
placement on major highways Live event sponsorships – opportunities
for co-sponsorships Grass root Marketing Digital and Social Promotions Steve Adubato Partnership
Participation OpportunitiesParticipation Opportunities Media rich directories Sponsored editorial content Robust social media campaigns Newsletters Contests Reader’s polls Banner AdsWe LISTEN to our sponsors & partners so we can efficiently help you with your
marketing campaigns and grow your business!
How Best of NJ can help…..How Best of NJ can help…..•By listening to YOU •Best of NJ will create top of mind content for you, as the BEST place for fun and entertainment all year round.•Best of NJ will highlight your Upcoming Events on our Events Calendar.•Promotions – “Best of NJ Day” appearances supported with Social Media.•Last, and most importantly, you will be leveraging the SEO properties of BestofNJ.com based on how most people search for things to do, places to have fun and Who is the Best!
Platinum LevelPlatinum Level• Custom Profile page featuring full description of your business.• Full screen photo plus individual photos of all categories.• Videos• Sponsored content*• Standard and featured events*• Calendar posting of all events. (*Featured events and sponsored content are supported with Twitter and
Facebook)
$20,000/year statewide$15,000/year for a 50 mile radius
Platinum SamplePlatinum Sample
Gold LevelGold Level
• Large Directory Listing.• Large photo plus individual photos of all
categories.• Video• Standard and featured events.Calendar
posting of all events. (*Featured events and sponsored content are
supported with Twitter and Facebook)
$10,000/year statewide$7,500/year for a 50 mile radius
Silver LevelSilver Level
• Directory Thumbnail.• Up to 6 photos.• Company Profile including site link.• Standard events.
$5,000/year statewide$4,000/year for a 50 mile radius
