#SXSW17BEST OF

#SXSW17Our 17 most favourite speakers,

their themes and useful links.

Our delegates spent a week at SXSW in Austin, Texas and made a selection of their most favourite presentations.

Christoph Korittke Head of Strategy Jung von Matt AG

Liane Siebenhaar Director Digital Strategy

Jung von Matt AG

Stefan Mohr Managing Director

Jung von Matt / Next Alster

Martin Wenk Executive Digital Service Director

Jung von Matt / Neckar

#1TITLE: Actionable Gamification for the Win

SPEAKER: Yukai Chou

IN A NUTSHELL: A framework with 8

psychological core drivers of gaming.

THE SELL: You can segment the 8 drivers

into extrinsic vs. intrinsic motivation, long

term vs. short term stimulation. When

designing a game, you can use them along

game phases and across different personas.

LINKS: Yukaichou.com, #Octalysis,

@yukaichou

Yukai Chou

#1 ACTIONABLE

GAMIFICATION

#2TITLE: Connected Mobility @germanhouse

SPEAKER: Dr. Dieter Zetsche

IN A NUTSHELL: Autonomous driving is just

around the corner.

THE SELL: There are two main factors

driving autonomous driving: assistance

systems are expanding their range of

actions and prototypes are expanding their

reach.

LINKS: #germanhaus, Manager Magazin

Artikel

Dr. Dieter Zetsche

#2 FUTURE

MOBILITY

#3TITLE: So you want to go to Mars?

SPEAKER: Jessica Meir, Jessica R. Vos,Brian Hinde, Tim Cichan

IN A NUTSHELL: The Mars mission is like a

three year camp with strangers in a tent.

THE SELL: Going to Mars is awesome. You

have to be a tough cookie to be qualified

for this mission, Astronaut Meir definitely

is. When it comes to improvisation, humans

are better than robots.

Dr. Dieter Zetsche

NASA

LINKS: mars.nasa.gov

#3 MISSION

TO MARS

#4TITLE: The Art of Innovation

SPEAKER: Guy Kawasaki

IN A NUTSHELL: 11 rules to follow in order

to innovate successfully.

THE SELL: Make meaning, make mantra,

jump to the next curve, don’t worry, be

crappy, be unique and valuable, let 100

flowers blossom, create charts that are

black, don’t let the bozos grind you down.

LINKS: @guykawasaki, guykawasaki.com/

the-art-of-chan

Guy Kawasaki

#4 THE ART OF

INNOVATION

#5TITLE: Videos that inform, inspire and scale

SPEAKER: David Grant

IN A NUTSHELL: Insights on Popsugar’s

video content for millennial women.

THE SELL: Popsugar create collaborative

stories combining what the target audience

wants, the brand wants and the data tells us.

Insights are tested. Content must be tailored

to each channel (Multiform Storytelling).

LINKS: @POPSUGARInc, Popsugar Trendrank

David Grant

#5 VIDEOS THAT

INFORM, INSPIRE

AND SCALE

#6TITLE: The Future of Human Genetic

Engineering

SPEAKER: Jamie Metzl

IN A NUTSHELL: Genetic engineering is

turning biology into information technology.

THE SELL: Biotechnologies like IVF and

CRISPR research will be used for genetic

enhancements. These options become

possible for everybody, worldwide genetic

arming is just around the corner.

Jamie Metzl

LINKS: http://jamiemetzl.com

#6 THE END

OF SEX

#7#7 THE CIA ON

GAMIFICATION

TITLE: Cloaks, Daggers, and Dice: how

the CIA uses Games

SPEAKER: Carolyn Reams & Others

IN A NUTSHELL: Games are a powerful tool to

teach & observe international relationships.

THE SELL: CIA officers play certain card games to train their decision abilities in tricky situations and complex international relations networks are nailed down to board games – you see: gamification also works in pretty serious environments.

LINKS: #ciagames

Carolyn Reams

#8TITLE: Hacking Failure

SPEAKER: Patrycja Slawuta,

Professor of Psychology

IN A NUTSHELL: Exploring the psychology

behind the human fear of failing.

THE SELL: The human OS is made of head,

heart, body and people. But sometimes

there are bugs in the system: limiting

beliefs, assumptions, expectations, being an

inner critic, stories and I am.

LINKS: @Patrycja_NYC, selfhackathon.com

Patrycja Slawuta

#8 HACKING

FAILURE

#9TITLE: Fashion & Tech: connecting

Customers via Innovation

SPEAKER: Aliza Licht, Andrea Wasserman,Jackie Trebilcock, Pavan Bahl

IN A NUTSHELL: Technology is the main

enabler for fashion brand communication.

THE SELL: Any social technology or digital

platform that connects a user with a brand

is good enough for fashion. AI and Chatbots

are best on the activating layer, true

guidance is better done by humans.

LINKS: nyftlab.com, Open Source Fashion

#9 TECHNOLOGY

MEETS FASHION

FT Lab & OS Fashion

#10TITLE: How Kona Brewing successfully

bottled Hawaii

IN A NUTSHELL: the origin of a product can

work as a valuable USP.

THE SELL: If you want to use the heritage

of your brand or product as a core

communication asset, there are four watch-

outs to be authentic: cast local, ask local,

walk the talk and keep it simple.

LINKS: http://bit.ly/2n5gni0

#konabrewingco

D. Bell & P. Channon

#10 KONA

BREWING

SPEAKER: David Bell & Parker Channon

#11TITLE: Dyslexic Design Thinking

SPEAKER: Gil Gershoni, April Durrett

IN A NUTSHELL: See disabilities as hyper-

abilites and harness them in the process.

THE SELL: Evolve the classic linear design

thinking process into a continuous loop

which caters for the unique individual

abilities within a given team.

LINKS: gershoni,com, www.instagram.com/

dyslexicdesignthinking, #DXXD

#11 DYSLEXIC

DESIGN

THINKING

Gershoni Creative

#12TITLE: The Art of Pre-Suasion

SPEAKER: Robert Cialdini, PhD.

IN A NUTSHELL: The secret lies in the key

moment before the message is delivered.

THE SELL: Use Pre-Suasion to set the

stage and direct the focus to a certain

direction. With regards to politics, don’t use

„Russia Gate“ but rather „Election Gate“ to

prevent another Trump presidency.

LINKS: @RobertCialdini

Robert Cialdini

#12 THE ART OF

PRE-SUASION

#13TITLE: Fjord Trends: know the Present,plan for the Future

SPEAKER: Tanarra Schneider

IN A NUTSHELL: 8 trends curated by 800+

designers from 22 global studios.

THE SELL: Watch out for: ephemeral

stories, blurred reality, homes without

boundaries, hourglass brands, shiny API

people, world on wheels, unintended

consequences plus me, myself and AI.

LINKS: trends.fjordnet.com, @saltysweetgirl, https://www.slideshare.net/fjordnet/fjord-trends-2017-70096252

Tanarra Schneider

#13 PLAN FOR

THE FUTURE

#14TITLE: Leveraging Social Media to build

your Brand

SPEAKER: Sara Dietschy

IN A NUTSHELL: Posting advice for

Instagram, Twitter, YouTube and Snapchat.

THE SELL: Quality is what differentiates

you, quantity is what makes people come

back. You need to repackage your content

for different platforms, e.g. Facebook: micro

content, upload native, use subtitles.

LINKS: @saradietschy

Sara Dietschy

#14 LEVERAGING

SOCIAL MEDIA

#15TITLE: Miso Soup & Prototyping– The Future of Advertising

SPEAKER: Jutaro Mochizuki, Takuro Nakajima,Tetsuya Okimoto, Yoshima Sayokoya

IN A NUTSHELL: Build innovative digital

solutions through constant prototyping.

THE SELL: Similar to the constantly refined

fermentation process used for miso soup,

prototyping shall be used to merge

marketing know-how with digital production

expertise to create innovative new solutions.

Dr. Dieter Zetsche

LINKS: hackist.jp, i-studio.co.jp/en

HAKUHODO i-Studio

#15 MISO SOUP

& PROTOTYPING

#16TITLE: Design Thinking for impactful

Storytelling

SPEAKER: Elana Gurney, OpenIdeo

IN A NUTSHELL: Design Thinking workshop

to craft a story for good.

THE SELL: Design Thinking at IDEO is used

to create better design. Why can’t it be

used on storytelling? The process

„empathize, define, ideate, prototype and

test“ can be used to get to any solution.

LINKS: challenges.openideo.com/profiles/

elanagurney, IDEOU - Courses

Elana Gurney

#16 OPENIDEO &

STORYTELLING

#17TITLE: Beyond the Screens:

the Ubiquity of Connectivity.

SPEAKER: Paul Dillinger, Ivan Poupyrev

IN A NUTSHELL: Clothing is contextual, as

well as technology.

THE SELL: Your favorite Silicon Valley outlet

will find it’s way to every angle of your

everyday life. Digital platforms seek and

find a natural integration with clothes,

textiles and of course Denim.

LINKS: https://atap.google.com/jacquard/

Dilinger & Poupyrev

#17 GOOGLE

JACQUARD

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@jungvonmatt