best practice for ux deliverables

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Post on 18-Oct-2014




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B!"# pr$%#&%! for UX deliverablesby Anna Dahlstrm | @annadahlstrom

My name is Anna and today were going to talk about:How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)Guiding principles for creating good UX deliverables (both low and high fidelity)Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documentsSimple, low effort but big impact tools for improving the visual presentation of your UX deliverables

O'() joking, thats not what this presentation will look like

If *&*, I wouldnt blame you if you looked like this

W+$# is so bad with this?

,r"# -f $((, it makes youwant to do this

I#" really hard to read

N- br!$#+&'. "p$%&'.

T-- /0%+ #1#

L$%2 -f #1# &'*!'# &


I# %-'#$&'"unnecessary detail

I#" #+! %($"" *!"%r&p#&-' w-r* f-r w-r*

I#" /3# (&2!() w+$# I(( "$) $')w$)

I# 40"#doesnt sell it


L5)!6&" ($*) 40"# *-!"'# %$r!

6&" w&(( b! 3 +-0r" I(( '!v!r .!# b$%2 -f /) (&f!

I/ -0# -f +!r!


T-*$) w!(( (--2 $#...1. A bit of background

2. Adapting to the reader, project & situation

3. Guiding principles with DOs & DONTs

4. Good examples

5. Practice x 4

6. Surgery + Q & A


2007 I started working agency side

M0%+ faster pace than what I was used to

Fr-/ -'! to many clients & projects, at the same time

Fr-/ #7 applications to campaigns & large website redesigns

S#r$#!.&% thinking & communication

S!((&'. my work became very important


Cr!$#&v! approach to UX deliverables

Op!' with less set templates


M$') talented people

Cr!$#&v!, communicative, & visually pleasing documents were a breeze for them

6!) /$*! clients & internal people smile

F-r /!... it took time

A*v$'%&'. my wireframing skills was easy

L!"" "- with the strategic experience design documents

I +$* #- find my own style

W!!2() one to ones

Cr&q0!, w$(2-#+r-0.+" & #&p" was the best thing for my development

6$# & 1p!r&/!'#&'.until I found my style

S&'%! #+!' Ive made clients & internal stakeholders & team members smile

6-0.+ thats not what its about, it was & continues to be one important aspect

C+$/p&-'&'. IA & UX internally as well as with clients was a big part of my job

I# "#&(( &": the value of UX, collaboratively working & being involved from start to finish is not a given everywhere

W+-!v!r our work is for, we always need to sell it

H-w /0%+ we need to put into itH-w we need to sell it T- w+-/ we need to sell it

this all varies

6$#" w+$# were going to be working on today

2. A*$p#&'. to the reader, project & situation

W+!r! we workW+- the deliverable is for W+) we do itH-w its going to be used

impacts how to approach it

I $"2!* a few peoplein different roles what they considered key with good UX deliverables

Y-0 '!!* #- produce a deliverable that meets the needs of the audience it's intended for: wireframes that communicate to designers, copy writers and technical architects... Experience strategy documents that matter to digital marketeers...

- J-+' G&bb$r*Associate Planning Director


A .--* UX *!(&v!r$b(! clearly communicates its purpose and what its trying to achieve. It anticipates any questions / scenarios which may be posed.

- N&%2 H$(!)Head of User Experience

Guardian News and Media

I#" '-# "-/!#+&'. created for the sake of it. One of the reasons we dont do wireframes anymore is because of this. Instead my team creates html prototypes which live in a browser. I see developers refer to them all the time, without consulting the team.

- N&%2 H$(!)Head of User Experience

Guardian News and Media

O'! immediate conclusion can be made

C(&!'# "&*! is different from +$v&'. %(&!'#"

I' #+! p$"# Id look for reams of documents going into great detail, but as a result of the proliferation in devices creating documentation is becoming too cumbersome.

6!r! '!!*" #- b! some initial though into journeys, personas and use cases for sure, but the need for wireframes I think is reduced to identify the priority of content/functionality.

- A(1 M$##+!w"Head of Creative Technology

BBH, London

I'"#!$* w! "+-0(* be wireframing in code using a responsive framework so that we can immediately see how everything looks on all devices, and rapidly change how an element and its associated behaviours looks across all these devices.

- A(1 M$##+!w"Head of Creative Technology

BBH, London

S!%-'* %-'%(0"&-': approaches & whats needed differ between companies

I $"2!* A(1: Would you agree though that the above works a lot better if the teams are located together and work collaboratively, and that the need for actual wireframes with annotations increase, if the development happens elsewhere?

Y!" totally agree

6&r* %-'%(0"&-': what inhouse developers need is different from if the build is outsourced

UX "+-0(* '-# be a hander over, it should be part of the full development cycle from product inception, through to the MVP and each iteration beyond.

- S%-## B)r'!-Fr$"!rCreative Director

BBC User Experience & DesignSport & Live

H-w!v!r, sometimes we do need to hand things over

R0(! f-r /) #!$/: I dont care what you create or how you create it, but it better be high quality.

A deliverable which isnt used to move the project forward is a waste of time.

- N&%2 H$(!)Head of User Experience

Guardian News and Media

UX &" $b-0# *!(&v!r), not deliverables. So the best design artefacts are the ones that take the least time to convey the most insight and meaning.

Conversations are better than sketches, sketches are better than prototypes and prototypes are better than think specifications.

S- &f )-0'r! f-%0""&'. -' making pretty deliverables, you're focussing on the wrong thing.

- A'*) B0**Co-founder & CEO


6$# b!&'. "$&*, there are VERY RARE occasions when creating a nice looking deliverable like a concept mapto explain a difficult concept around a large organisationcan pay dividends. But this is the exception rather than the rule.

- A'*) B0**Co-founder & CEO


F-r#+ %-'%(0"&-': its not about pretty documents, but about adding value

M$2! #+!/ f ****** $ppr-pr&$#!Practitioners love to pretend that they only need to fart/cough near a client and they understand whats inferred, but that's nonsense.

6! #r0#+ &" you need to communicate to lots of different people at lots of different levels. Make sure your deliverables (at whatever fidelity) are appropriate for your audience.

- J-'#) S+$rp(!"Design Director


A" w! 2'-w, not every client is the same

Fr-/ #w- *!$r -'!", who have been both colleagues & clients

6! b!"# UX w-r2" collaboratively and considers the whole customer journey/experience as well as satisfying the business requirements in the co