Best Practice in the UKAn Approach to Hospitality and Tourism Education and Training

John Swannie

Strategy

• "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations”

Or

• Ensuring we have the capability and the will to meet a new or emerging challenge

NotFitting current capability to meet the future and

thus preserve the status quo.

Capability?

• Curriculum – Designing and delivering the best, most appropriate Education and Training

• Culture – having the will/motivation to challenge and change.

Curriculum Design

• Team Decision Multi Agency involvement - Funding bodies,

Sector Skills Council, Research bodies, Curriculum delivery specialists, Local & Regional Authorities, Awarding Bodies, Critical Friends and Decision Makers. EMPLOYERS

OR Miss tricks and face prospect of failure.

Once upon a time in Blackpool

1. It was teeming with the bucket and spade brigade.

2. Enter Freddie3. Degeneration – (Panic!)4. Competition based on price not quality5. Regeneration Strategy6. Masterplan, ReBlackpool

The Journey

• Government Plans for Supercasinos• Atlantic City• Curriculum Design, Accreditation, Delivery• Specialist Facilities and Staff• Major Contracts with Gala Coral, Grosvenor and

Carnival Cruiselines• Beacon Award for Curriculum Design Innovation• Regional and National Training Award for 6 year

Partnership with Gala Coral.

Gaming

Other Successes

• Taxi Driver Training – Blackpool Council Licensing Department –800+ drivers trained

(100% Retention, Success and Achievement)• Cost Effective Delivery Models• Licensed Retail Training :• Initial Conversation between local MP and the College

Principal• Fylde and Blackpool Councils involved and the Police. New

Curriculum written focussed Bar Staff and the challenges of Binge and Under Age Drinking

• Welcome Blackpool

Strategic Positioning

• Restaurants and Kitchens are strong marketing tools – but very expensive resources

• National and International Competitions ( as long as you do well!!!)

• Skills to level 3• Level 4 onwards – Foundation Degrees• Hospitality at Blackpool and the Fylde College

delivered through 2 separate schools which can lead to tensions.

2003 - 2010

• Self Confidence & Credibility• Client Confidence• Income and Funding Opportunities• CoVE status• Training Quality Standard application

• Local Market Saturation and the Economy in the gaming sector promotes a need to engage with technology to deliver nationally

Comprehensive Spending Review

• Threats• Quality Processes• Reduction in Providers• Changes to Funding

(again!)

• Opportunities• Greater Emphasis on

Workplace delivery models

• Improved Employer Involvement

• Improved Apprenticeships

• Improved Apprentices• Improved Product

BTEC Single Solution costs approx 150 per candidate

Contract Values Apprentice Advanced Apprentice

16 – 18 3555 477919 – 24 1584 217125+ 1238 1707

Statements of the obvious

• Regard and respond to funding priorities matched to local economic needs

• Be demand led.• Understand and Meet employer needs• Long Term Sustainability• The challenge therefore is to design, create

and deliver a curriculum now that will be fit for purpose in 2017.