Best Practices for Bloggers, sponsored by the IAB

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Best Practices for Bloggers, sponsored by the IAB

NICOLE HORSFORD, IAB Long Tail Alliance

ELISA CAMAHORT PAGE, BlogHer,@elisac

JENNY LAUCK, BlogHer, @mizzjenny

SUSAN GETGOOD, BlogHer, @sgetgood

PRESENTERS

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Agenda

• Viewability and The Long Tail Alliance (IAB)• Monetizing with Advertising & Sponsored Content• Disclosure• Differentiation in a Sea of Sameness• Self Promotion: It’s not bragging if you did it!• Hands-on Workshop

4

IAB Invented the Modern Digital Ad Industry

IAB UK launched first international

IAB

First XMOS Study

IAB Universal Ad Package

Updated

IAB MIXX Awards Celebrate Digital

Creativity

Video Ad Creative

Guidelines Published

Digital Video Measurement

Guidelines Released

First Industry Ts and Cs

IAB Long Tail Alliance Formed

Video Ad Serving

Template Released

First Internet Ad Revenue Report

First Universal Ad Standard

Portfolio Released

IAB Defines the “Impression”

First IAB Privacy

Guidelines Issued

Impression Measurement

Standards Released

IAB Launches Training Program

Public Policy Office

Opened

IAB Publishes Mobile

Buyers Guide

Privacy Matters, first Ever

Consumer Privacy Campaign Released

Ad Ops Council releases

QAG

Creation of MMCOE (Mobile

Marketing Center of

Excellence

MRAID, or “Mobile

Rich Media Ad

Interface Definitions” is released

3MS initiative launch

First Digital Media Sales Certificant

Creation of Ad

Technology Council

Quarterly Revenue Growth Trends, in Billions 1996–2012

1996

1997

1998

2000

2001

2002

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

IAB Rising Stars launch

IAB Oversees

Digital Content

NewFronts

SafeFrame Release

5

IAB Invented the Modern Digital Ad Industry

IAB Defines the

“Impression”

First Universal

Ad Standard Portfolio Released

First IAB Privacy

Guidelines Issued Privacy Matters,

first ever Consumer

Privacy Campaign released

3MS The initiative launched

Creation of Ad

Technology Council

Impression Measureme

nt Standards Released

Public Policy Office

OpenedCreation of

MMCOE (Mobile

Marketing Center of

Excellence)

1996

1997

1998

2000

2001

2002

2004

2005

2006

2007

2008

2009

2010

2011

2012

6

Digital Media’s Biggest Tent500+

leading media companies responsible

for selling 86% of US online advertising.

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About the Long Tail Alliance

• 5 year old program that was started to take a position against adverse government legislation and regulation

• Open to web publishers with under $1 million in advertising revenue

• Grown to over 1200 companies• Provides educational webinars, events & networking

opportunities

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Annual Washington, DC Fly In

• IAB assembles small publishers to tell your elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America.

• Full day of sessions, strategic planning panels and roundtable discussions created specifically to address the business interests of small publishers.

• The two-day event also served as a unique networking opportunity to meet other small business owners like yourselves.

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How Can You Get More Involved with Membership?

• Attend webinars• Join the LTA Community

• Facebook – www.facebook.com/longtailalliance• LinkedIn: IAB Long Tail Alliance Group• www.longtailalliance.com

• Attend events & networking receptions• Participate in the Annual Washington, DC Fly In • Let Us HEAR FROM YOU! We’re here to help you grow your business!

Write to us! longtailalliance@iab.net

“BlogHer is a snake meal of

ideas in a wonton wrapper of

love. Afterwards you need a 2-

day nap, then it nourishes you

for a year.”– @debontherocks